【Camp】Closing the distance between the world and Disney: Analysis of Shanghai Neighborhood Campsite

If the IP of Disneyland contains a kind of American culture, then how can the authentic American culture lack RVs? With the increase in tourism consumption demand, people begin to pursue personalized and differentiated vacation methods. It just so happens that these are in RVs Everything is available at the camp.

Since the grand opening of Shanghai Disneyland in June 2016, the number of tourists received has exceeded 10 million in just one year. With the influx of tourists, accommodation has become a major problem. Not only is it hard to find a room, but the price of hotel rooms in the park is more than 2,000 yuan per day, which is not affordable compared to other forms of accommodation. In order to provide tourists with more choices, the theme park format is integrated into the special projects of the caravan experience, which will be helpful for the expansion of its business field and the innovation of leisure tourism for campgrounds that advocate cultural connotations. Under the opportunity of achieving a win-win situation, the new diversified vacation gameplay of “Disney + RV camping” has quietly become popular.

 

【Camp】Closing the distance between the world and Disney: Analysis of Shanghai Neighborhood Campsite

Fairy Tale Kingdom & Pastoral Life

In fact, to enjoy the idyllic life in the fairy tale world, you don’t need to go very far. Shanghai Neighborhood Campground is located in Shanghai International Tourism Resort, covering an area of ​​about 10,000 square meters. It is only about 7 minutes’ walk from Shanghai Disneyland. . With the help of its own geographical advantages such as natural water systems, grasslands, and natural dense forests, the camp has established an integrated service chain with various recreational facilities such as Shanghai International Tourism Resort Disneyland and Shendi Ecological Park, allowing guests to enjoy the RV camping culture. Experience Go to the fun of outdoor leisure activities such as ecological gardens, water sports, fishing, picking, markets, parent-child development, children’s playgrounds, open-air barbecues, etc., increase the intimacy between parents and children, and enjoy high-quality family time.

【Camp】Closing the distance between the world and Disney: Analysis of Shanghai Neighborhood Campsite

Theme Hotel & RV Camping

Compared with traditional hotels, the style of container hotels is more personalized, and the free and simple design reflects people’s pursuit of tranquility and comfort. Through the floor-to-ceiling glass wall, you can look around the entire neighboring campsite, which is a visual experience of a unique space. In order to fully meet the leisure and entertainment needs of various types of people, the resort also provides tourists with a variety of accommodation experiences such as caravans.

The JAYCO brand caravan imported from the United States equipped in the camp adopts the advanced interior design concept, which makes the short-axis trailer-type caravan reach a new height, allowing tourists to enjoy the comfort of home. The interior of the caravan is high-end, well-equipped, and entertainment facilities such as LCD TV, Blu-ray player, surround sound system, etc., make the stay no longer boring. The independent open-air platform can provide space for camping barbecues and parent-child play activities, allowing tourists to let their imaginations run wild in the natural wild.

【Camp】Closing the distance between the world and Disney: Analysis of Shanghai Neighborhood Campsite

Shanghai Linjia Campground can not only provide well-equipped accommodation services for self-driving tourists going to Disneyland, but also integrate various leisure resources inside and outside the campsite, becoming a special leisure and vacation product of the resort to meet the needs of a wider leisure and vacation market. The strategically located Shanghai Neighborhood Campsite will not only allow visitors to continue the magical experience of the theme park after visiting the theme park, but will also become a good leisure choice for residents of Shanghai and its surrounding areas.