If the infrastructure and supporting facilities are compared to the bones of a camp, then rich content and activities are the soul of the camp, and the combination of form and spirit is the way for the sustainable development of the camp. Most of the camps in the period of expansive growth were in a state of “form” but not “god”. From this perspective, the Golden Turtle Camping Town belongs to the minority.
Golden Turtle Camping Town is located in Tongshi Group, Golden Turtle Community, Pingshan New District. The project is invested and operated by Shenzhen Lvye Culture Communication Co., Ltd. It is a rural camping project for the repair and protective development of a century-old Hakka ancient village. Since the project was launched in 2013, the overall operation has achieved rapid development. The cumulative investment in the project exceeded 20 million yuan, and the annual turnover in 2016 exceeded 8 million yuan, revitalizing the tourism resources of the entire Jingui community.
In just two years, the golden turtle camping town has grown from being hidden in a deep boudoir to 1,500 people per week during non-weekends, and 2,000 regular people on weekends. The title of “China’s Most Beautiful Rural Tourism Model Household”.
innovative elements
Golden Turtle Camping Town is positioned in the development and creation of rural tourism such as the development of agricultural ecological leisure tourism and rural outdoor camps. Health and other business sectors.
If domestic camps lack content and activities and urgently need benchmarking companies to take the lead, then Golden Turtle Camping Town may be of reference to similar camps. The total area of the camp is 670 mu, which is divided into two phases. In the first phase, the “Green Field Camp” outdoor comprehensive project and the “Firefly House” custom complex were launched successively. The second phase invested about 65 million yuan to create the Shenzhen famous specialty ” More than 1,500 “Golden Turtle” plants were planted in the “Golden Turtle” Agricultural Science Popularization Experience Park, and a firefly breeding program and public welfare activities were launched.
Compared with the general campsites in China, Golden Turtle Camping Town has achieved both “shape and spirit” in the creation of the whole project. In addition to the basic camping accommodation area and tourist activity area, it gives full play to the advantages of rural tourism and creates a place that is in line with rural tourism. The content of the camp introduced fireflies and Hakka culture, which has distinctive IP characteristics.
Profit sector
Golden Turtle Camping Town has three main profit segments. The first major section is outdoor emotional intelligence education for teenagers. According to the quality requirements for young people in the 21st century and adapting to the transformation of my country’s education from exam-oriented education to quality-oriented education, Golden Turtle Camping Town has built an outdoor EQ education base for young people, developed the “Little Coyote” natural survival course, and led young people to experience farming.
The second largest sector is the outdoor development of government and enterprises. Golden Turtle Camping Town has complete service facilities. In addition to basic service facilities such as sanitation facilities, shower rooms, laundry rooms, supermarkets, and first-aid stations, the town also has country inns, Hakka-style inns, coffee houses, DIY studios, and special features. There are camping areas, picnic and barbecue areas, traditional Hakka delicacies in Wafang Tea House and other special theme areas for tourists to choose from. In addition to receiving individual tourists who like camping life, it also provides venues for the government and enterprises to expand outdoors.
Outdoor themed activities and seminars are the third major segment of Jingui Town. The wide lawn and unique rural environment of Golden Turtle Camping Town are suitable for outdoor theme activities and large-scale seminar groups, such as outdoor lawn weddings, concerts, poetry meetings, marriage proposals, classmate reunions, seminars, new car launch conferences, etc. Golden Turtle Camping Town has been in operation so far, and has mastered the resources of various schools, large enterprises, groups, institutions, travel agencies and other institutions in Shenzhen, and signed cooperation agreements with Shenzhen Xinjingjie Travel Agency and Shenzhen Overseas International Travel Service. Sponsor and expand services for community offices in Longgang, Futian, Pingshan, Kwaichong, etc.
Finding the right location in combination with the environment is half of the success of the camp, and then it is in-depth polishing in terms of content and activities. It is true that the Jingui Camping Town is deep in the countryside, which perfectly fits the tone of rural tourism. It has created agricultural experience parks and other rural tourism projects, and incorporated innovative elements such as Hakka culture. It is an outdoor park with both “hard” and “soft” strengths. Green countryside camping base.
