When it comes to Australia’s large chain campground institutions, many people may think of BIG 4 and Top 10 chain campgrounds. These chain campsites have formed a complete franchise management model after more than half of the world’s baptism. In addition to the well-known large chain camps, the Family Parks chain camp, which was born in 1990, has been recognized by more and more tourists for its advanced business philosophy and thoughtful service over the years.
According to statistics, there are more than 160 family park chain camps located in this area in Australia and New Zealand, and the landscape layout of each chain camp also has its own characteristics. At the beginning of the establishment of the camp, there were not many basic accommodation facilities in the camp, and most of the tourists stayed in RVs, and of course they could also set up tents in the camp. Way. The family park chain campsite brand has been focusing on the theme of family travel for many years, so the services for family camping are more specific. Each camp will hold family gatherings and outdoor parent-child activities from time to time. Basically, each camp will hold one or two family camping activities every month. The family park chain camp system can provide customers with reliable, comfortable and popular caravan park facilities and equipment. The park strives to gain a foothold in the market with its high-quality and low-cost products and services. Not only is this an exciting development, it offers many opportunities for caravan park and campsite owners and developers in Australia and New Zealand.
Relying on professional technology and excellent resource integration capabilities, the family park chain camps have developed rapidly in Australia in recent years. Although the value concept of the camps has remained unchanged, the accommodation, services and facilities in the camps have been very advanced. The family-specific campsites with distinct themes can more accurately attract target customers and grab more market opportunities in the family vacation market. The shrewd founding team of the family park brand camp realized early on that the development of camping tourism must be integrated with cultural and creative industries across borders, highlighting content themes to arouse more people’s spiritual needs and sense of belonging. A meaningful event, a touching movie, and an unforgettable vacation trip can all provide a good theme for the camp, and it is the camp activities throughout the year that allow the camp to promote in a relaxed and pleasant way Seize the market and strengthen the brand awareness of RV and camping enthusiasts.
feel at home
The family park chain camp brand has been committed to providing high-quality services to tourists for many years, so that every visitor who comes to the camp feels at home. From the moment they enter the gate of the campsite, visitors become a member of the “big family” of the chain campground, so for most Australian and New Zealand caravan and camping enthusiasts, the family park chain campsite means more than just It is the destination of vacation, and it can bring them a warm and comfortable home. Such attentive and sincere service is very warm for tourists. In addition to the annual family-related festivals, there are themed weekends, Halloween, Christmas, Easter, Father’s Day and more.
The camp always adheres to the business philosophy of treating tourists as family members, and retains customers through various activities and services. The future of the camping industry will tend to be comprehensive development, popular IP, theme parks, etc. will greatly enrich the connotation of tourism and impact the form of tourism. Through the rational layout of themes, network operation and brand development, a complete product system and a complete guarantee system are formed.
different
Although the chain campsites in various regions have different landscape layouts and characteristics, tourists will have the same wonderful experience when visiting all campsites. More importantly, 75% of all chain camps allow pets to camp, and some camps even provide pets with separate small houses. In addition, preferential membership benefits are also an important means to attract tourists. After becoming a member of the family park chain campsite, you will enjoy a 10% discount for accommodation in any campsite, with a maximum discount of 20 Australian dollars per camp and 40 Australian dollars per cabin. First-time members will also receive a coupon for 3 nights of free camping.
The market environment is always changing rapidly, and survival of the fittest is a timeless survival rule in any industry. With the rise of the Internet and the accelerated pace of globalization, all walks of life are absorbing, digesting, and adapting to the changes in the process of industry development, and the Australian camp industry is also facing the impact of changes. In the next few years, the domestic campsite industry will also invest in a large number of car camping industries and related facilities. China will enter a period of rapid development of car campgrounds. On this basis, many campsites will inevitably have survival problems. Today’s campsite industry has begun to show a chain trend, and it is the last word to keep warm in groups. Perhaps, the exploration of theme in the business model of foreign chain campsites is also a direction worthy of our study and reference.
