Facing the RV with a price as high as several million, most people are discouraged. When the market’s consumption desire began to decrease and the purchase of RVs began to slow down, the entire RV market entered a downturn. Therefore, under the banner of “maximizing the consumer experience”, many merchants have played the gimmick of “repurchase at the original price”. Is this approach really reducing the risk of consumers’ early adopters? Or is it a bit of unrealistic hype? Is it worth it to do so?
At present, the price of RVs in my country ranges from hundreds of thousands to several million. In addition, the supporting system of camping sites is not perfect, the professionalism is not strong, relevant laws and regulations have not yet been implemented, and industry standards need to be improved. Many potential RVs Consumers are in the cautious wait-and-see stage when buying RVs; some RV consumers have purchased unsuitable RVs due to lack of experience and poor consideration, resulting in RVs that are idle or need to be remodeled later, which increases the cost of car purchases.
In response to this situation, some car friends replaced the RV purchased at a high price to a second-hand car dealer, but suffered “heavy losses”. Is there a more cost-effective replacement method than switching to a second-hand car dealer? The answer is yes! Some manufacturers in China are actually able to repurchase according to the invoice issued by the owner when buying the car. It is understood that the professional name of this method is called “original price repurchase”, hoping to attract consumers.
The so-called original price repurchase means that after the car owner purchases a specified model, if he wants to change or return the car within the specified period of use, the manufacturer can repurchase the existing car according to the invoice price at the time of purchase. repurchase. Of course, an important prerequisite is that the repurchased vehicle must meet some conditions listed by the manufacturer. Taking northern China as an example, the peak season for RV travel is generally concentrated around March to October. As the weather turns cooler, the number of people traveling in RVs generally decreases, and the RV sales market will also enter a short-term downturn. In response to this situation, major manufacturers have come up with “unusual tricks”.
What is the calculation?
The communication ambassador activity that once caused a sensation in the RV circle was to allow tourists to use the RV for free for two years, and then the manufacturer bought it back at the original price of the RV, which made many friends very happy. As soon as the event came out, it immediately grabbed the headlines in the RV circle and major RV websites. Many friends who love RVs joined in the activities of the ambassadors, and the RVs were quickly booked out.
When the reporter interviewed the person in charge of the project, he learned that the purpose of insisting on making such a commitment is to give potential buyers a chance to experience the RV in the off-season of RV sales. The hidden purpose of this event is to prepare for the “post-market operation” of RVs and the establishment of RV rental companies to reserve vehicles.
Idle vehicles and depreciation of second-hand cars are two major problems that plague many car enthusiasts. Based on our further understanding, we learned that this RV buyback activity is tailor-made for travel friends who like RV travel and want to experience camping life, but cannot devote themselves to the travel business for a long time. In this way, on the premise of satisfying car lovers to experience the life of a caravan, the caravan (without major traffic accidents) that has been driven for two years also has sufficient favorable conditions to enter the rental market. The activity is performed by Qihe Notary Office as the notary of the contract, which has extremely high legal effect.
In this regard, industry insiders said that the repurchase marketing model is not uncommon, but it is more used in commercial real estate projects. There are few used in the RV market like this. This project is trying to leverage the off-season RV market through the repurchase model. Very attractive in itself. If riders are willing to purchase designated models, the original price buy-back policy is still very affordable.
The correct posture to clear the siege
my country is currently in the initial stage of the RV market, and it is also the embryonic stage of RV development. Just like when China’s private cars first started, it is not achieved overnight, but through continuous technological improvement and raw material progress. The same is true for the current development of RVs. Just ask, how much will a RV with a price of about 300,000 yuan lose after one year of use? The price ranges from 50,000 to 100,000. The key is that there are too few people in the second-hand RV market. So how can we avoid wasting unnecessary funds to pay for RV development? RV repurchase may be a good way. As a brand-new marketing method, original price repurchase can enable riders to enjoy the guarantee of repurchase in addition to enjoying price reduction promotions.
As we all know, as an emerging industry in my country, RV has been strongly supported by national policies. If you want to gain a foothold and have a huge audience like cars, bold attempts and continuous innovation are essential. In the off-season of RV tourism, instead of leaving a large number of new cars in the factory for sale, it is better to stir up the market through various activities, create experience opportunities for consumers, and let them take the initiative to sell.
The original price repurchase is suitable for young consumers who do not have much money to buy a car and want to experience the life of a car. The value-preserved repurchase price proposed by RV manufacturers is usually only the basic price, and consumers must meet certain conditions if they want to enjoy this basic price. In addition to the discount of repurchase, consumers will also lose purchase tax and insurance costs. For most ordinary consumers, it is recommended to make a careful choice before purchasing such a model.
