From the earliest groups and group tours to scenic spots, to the 80s and 90s youth with distinctive personalities, people’s demands for “travel” are gradually changing, and the RV self-driving camping tour market relies on the big “self-driving tour” Tree, its rise undoubtedly endows a journey with more novel, curious, unique and unique deep connotations.
Policy dividends promote the boom in the cultural and tourism industry
As early as August 2015, the General Office of the State Council stated in several opinions on further promoting tourism investment and consumption that it is necessary to implement a tourism investment promotion plan and open up a new tourism consumption market, and it focused on accelerating the construction of self-driving RV camps and actively Several opinions on the development of tourism, such as developing “Internet + tourism”, forming a new tourism ecosystem, and promoting the cross-industry integration of “Internet + tourism”.
In the past two years, in the face of the huge market and rapid development of China’s tourism industry, the concepts of “global tourism” and “smart tourism” have been strongly launched. Numerous related policies have opened up new doors for tourism markets in various places, and tourism has driven surrounding areas. Industry, with an all-round one-stop tourism brand building to promote the economic development of countless surrounding industries and fields, the concept of “culture” has been repeatedly mentioned in numerous speeches by leaders and related guidance policies, for the RV self-driving camping industry It will be the core task of the development of the industry in the next ten years to grasp whether the big travel IP of “culture” can take advantage of the situation.
On the other hand, in the major policies proposed by the state, it is also a point worth noting for practitioners in the RV self-driving camping industry to find the guiding direction in their own field, tap the advantageous resources under the policy and integrate and improve them.
The “Belt and Road” strategy is a major favorable policy for my country in the next 10 years. Large-scale infrastructure construction will bring more industries and more investment opportunities to people. At present, under the premise that our country vigorously promotes the development of the RV industry, taking the Silk Road as the background, it will undoubtedly have a huge role in promoting the RV camping industry in various regions, especially the regions and cities located on the economic belt along the “Belt and Road” , but also to respond early.
As an important node of my country’s “Belt and Road” strategy and also the starting point of my country’s Silk Road, Shaanxi Province, relying on its own profound human history and Silk Road culture, plans to build hundreds of high-level RV camps in succession starting in 2017. Gansu Province also plans to build a number of RV campsites with reasonable layout, complete functions and appropriate scale before 2020 to provide better services for RV campers. campsite. They will carry out a unified design of RV campsite logos in accordance with international standards, improve the construction standards of RV tourist camps, and realize the unified logo and standardized requirements for RV camp construction, so as to promote the scenery of Qaidam, the customs of Qilian Mountains, the Silk Road and the world. Roof Adventures and more.
Open up the “big ring” of RV camping tourism
The domestic RV tourism market has developed rapidly in recent years, but it is not difficult to find that there is still a big gap between China’s RV tourism and the mature RV self-driving tour market in European and American countries. The most obvious of these are the different definitions of this new form of travel.
In China, the public still stays at the level of “travel mode” for RV self-driving travel, and has not yet formed a clear system for the spiritual core of RV self-driving and the humanistic appeal of RV campgrounds. In European and American countries, due to many factors such as social environment and economic conditions, people have sufficient time and money for travel and vacation. Among them, self-driving travel in RVs is not so much a way of travel for the general public in Europe and the United States. Call it a more spiritual pursuit of “life attitude”. Self-driving RV trips are not just as simple as completing another trip, but more about the humanistic perception during the trip, as well as a more leisurely and enjoyable lifestyle.
But if you want to change the RV self-driving travel from a simple “travel mode” to a more high-quality “life attitude”, the core entry point is the ingenious construction of RV campgrounds.
The caravan campsite is not only a supply station for self-driving, but also a secondary integration of multiple high-quality resources. The caravan campsite ≠ parking lot, and the campsite ≠ theme hotels. The self-driving caravan campsite should be more like a small comprehensive tourist destination. With a more humanistic concept, the idea of ”scenic spot + camp” two-way parallel camping construction is proposed, and each RV camping site is made into a distinctive tourist destination.
High-quality natural resources and scenery have always been an important factor for many RV self-driving enthusiasts to choose a campsite. Self-driving customers can provide camping sites for stops and supplies. With the introduction of various favorable policies for the Chinese RV self-driving market and camping site construction this year, many scenic spots or camping site builders have begun to gradually realize To integrate the “scenic spot” resources into one place to build a RV self-driving campsite.
Taking Zhejiang Province as an example, the total mileage of highways in the province is 118,000 kilometers, and the total mileage of expressways is 3,900 kilometers. The density ranks second in the country. The province’s ordinary national and provincial roads account for 85% of the second-class and above, and the construction of superior road network transportation Every year, countless self-driving tour enthusiasts scramble to go there. It is reported that this year Zhejiang Provincial Tourism Bureau clearly pointed out that the province will use the concept of global tourism to plan the layout of self-driving RV camps in Zhejiang Province and the planning of self-driving tour routes. Develop coastal and island-type camps, and focus on the development of mountain-type, forest-type, and pastoral-type camps in the central and western mountainous areas.”
At the same time, it is necessary to focus on planning and building a number of self-driving scenic corridors, cycling greenways, and landscape trails, connecting tourist nodes such as scenic spots, tourist-style towns, and beautiful villages, and opening up the “big ring road” for RV camping tourism, so that “one The road is a landscape” and “a camp is a tourist destination” have become a reality.
Create a new camp brand through secondary integration
When the hardware facilities of an RV campground reach the basic level, the next step is to incorporate more diversified leisure and entertainment functions. By digging out the content of different camp themes and the comprehensive upgrade of camp entertainment and leisure facilities, we will seek a deeper cultural construction of RV camps.
In the construction of the existing campsite, it is necessary to implant parent-child development, orienteering, outdoor adventure, elderly health care, wedding photography and other project formats, so as to bring a rich source of tourists and sustainable development momentum to the campsite, and ensure investment income. The current general idea of the construction of advanced RV campgrounds. And this new type of campsite after the second integration has more room for rich development in terms of its own camp brand building, attracting more RV camping enthusiasts, and at the same time driving the consumption of surrounding industries.
The theme creativity brings entertainment and interactive experiences such as bonfire parties in the campsite, unique infrastructure such as the construction of characteristic tree houses, wild luxury tents by the lake to enhance the overall value of the campsite, and create your own among the same RV self-driving campsites. Unique themes and entertainment experience can attract more fans.
Combining humanistic feelings to create a high-quality line
The proposal of the “Belt and Road” initiative has driven the multi-industry development in various regions along the Silk Road economic belt, and the promotion of global tourism around the cultural theme of the “Belt and Road” is also in full swing. In the face of this unprecedented advantage and opportunity, the RV self-driving camping industry should focus on making efforts. In the process of campsite construction, relying on relevant geographical advantages and combining local cultural and historical elements, create a high-quality RV self-driving themed route to deepen the campsite culture. A sense of experience. Various cultural activities and facilities, such as the construction of cultural exhibition halls, the creation of camp-themed cultural tourism areas, and the innovation of characteristic peripheral tourist souvenirs, are simultaneously applied to the construction of RV campsites to create a global linkage campsite. Cultural experience camp.
In this regard, the RV self-driving camping industry development plan in Inner Mongolia is a good reference case
From July to August every year, the Urad Grassland in Bayannaoer City, Inner Mongolia enters the most beautiful season. At this time, the local unique sheep-back etiquette and cultural competition will be held grandly, which kicks off the prelude to the Urad Rear Banner Ethnic Cultural Activity Week . The event reproduced the traditional scene of the Urad tribe’s traditional sheep-back etiquette, showing the charm of the original Mongolian culture and attracting many tourists.
From the Hulunbuir Grassland in the east to the Alxa Desert in the west, cultural tourism activities such as nomadic cultural tourism festivals, Naadam tourism, ethnic minority cultural tourism art festivals, and Mongolian clothing and apparel art festivals are held every year throughout Inner Mongolia. In the tourist area of Genghis Khan Mausoleum, a national 5A-level scenic spot, tourists can enjoy the Ordos wedding that has been passed down for more than 700 years every day; Dance”, “Saber Dance”, “Horse Dance”…
And these colorful cultural activities are constantly attracting countless RV self-driving enthusiasts to focus on this wonderful land. With the unique and charming grassland scenery, coupled with the blessing of profound cultural characteristics, the RV self-driving camping industry in Inner Mongolia is constantly showing its unique cultural tourism value. During the “Thirteenth Five-Year Plan” period, the Inner Mongolia Autonomous Region will focus on creating a tourism brand of “Magnificent Inner Mongolia·Beautiful Scenic Lines”, and implement the “Tourism + Culture” project around the three major themes of grassland customs, history and culture, and ethnic folk customs. Inner Mongolia has currently A total of more than 100 RV campsites have been established or planned to be established, and the number of RV camps has reached thousands. Effectively combining the local superior geographical advantages, we will create a tourist resort base that can fully reflect the characteristics of northern Xinjiang and a self-driving camping cultural tourist area with grasslands. As many tourists who drove to Inner Mongolia for camping experience said: “When traveling in Inner Mongolia, what attracts us is not only the grassland scenery, but also the folk customs and culture that we feel during the self-driving and camping process, which makes us even more moved.”
Conclusion: With beautiful natural scenery, superior characteristic facilities, and profound and rich cultural connotations, multiple concurrency is the real “global linkage”. To seek brand-new development opportunities for the RV self-driving camping industry and to identify the only way to build and develop campsites, we must truly be culture-oriented, integrate multiple resources, and learn to make good use of cultural cards in the context of global tourism. The resource combination card will make self-driving travel and camping a shining new field in the future Chinese tourism market, and become the next trillion-level market, so that more RV self-driving enthusiasts and more RV camping practitioners can see China’s RV camping market is brand new and full of vitality.
