In response to the national call for the development of the used car market, on January 8, SAIC Passenger Vehicle held a SAIC certified used car auction in Pudong New Area, bringing users a large-scale, multi-model, more transparent and more efficient auction . The Roewe brand actively participated in the auction. Its Roewe ERX5, Roewe e950, Roewe i5 and other used cars participated in the auction and all were sold. The high quality and reliability were unanimously recognized by the bidders. It is particularly worth mentioning that the new energy models of the Roewe brand also exhibit an ultra-high value retention rate at the same level as popular joint venture models.
After 20 years of development, China’s second-hand car market has reached a certain scale. Under the severe situation of the new car market in 2019, the transaction volume of the second-hand car market has repeatedly hit new highs. Prior to this, the State Council issued the “Opinions on Accelerating the Development of Circulation and Promoting Commercial Consumption”, which proposed to promote the circulation of second-hand cars, further implement the comprehensive cancellation of the policy of restricting the movement of second-hand cars, and allow second-hand cars that meet emission standards to be traded and circulated within the province (city). It demonstrates the country’s determination to standardize and develop the second-hand car industry.
However, the second-hand car market in the growth stage still has problems such as opaque transactions, uneven quality, and low efficiency. Users urgently need a more transparent and open form of used car transactions certified by authoritative organizations. Following the direction of national policies, SAIC Passenger Vehicle actively participates in promoting the development of the used car market, holds SAIC-certified used car auctions, provides users with a platform to buy cars with peace of mind and more reliable car model choices, and promotes used car consumption.
The event was held simultaneously online and offline, attracting bidders from all over the country to participate, and the Roewe brand models achieved a 100% turnover rate. Not only the transaction rate is high, but the prices of the Roewe brand, whether it is a new energy vehicle or a fuel vehicle, show a very high value preservation rate, comparable to the first-line popular joint venture models with high value preservation. Take the Roewe eRX5 with the most bidding rounds on site as an example. The car is 16 months old and has a mileage of 21,000 kilometers. It was finally sold at a price of 161,000 yuan. Compared with the price of a new car, the second-hand residual value is as high as 70%. In terms of cars, a Roewe RX3 with a mileage of 9,860 kilometers was photographed for 61,000 yuan, with a residual value of 76.3%. The buyer, Mr. Zhu, said frankly: “I think the form of auction is very good. It also has the official certification from SAIC Motor and enjoys the same national warranty as a new car. It is more formal and convincing. Moreover, the price is completely within my budget. I can buy it.” I am very satisfied with the car in such a good condition.”
Under the general trend of younger consumer groups, the frequency of users changing cars has increased, and the vehicle value preservation rate has become an important reference for them to buy cars. By participating in the officially certified auction, SAIC Roewe intuitively demonstrated the high value retention rate of its models comparable to first-line joint venture models, which effectively boosted users’ confidence in car purchases, and the user recognition of the Roewe brand will also reach a new height.
