Recently, the Passenger Federation announced the sales data for 2019. The T-Cross from SAIC Volkswagen reached a new level after monthly sales of more than 7,000 units for three consecutive months. It ended 2019 with 10,732 units in December. The cumulative sales since its launch in mid-April also exceeded 63,000 units .
In the current premium SUV market, Tukai has gained trust by relying on its young positioning and deep understanding of the configuration combination of Chinese consumers. Combined with the terminal’s sincere car purchase preferential policies, it has become one of the most cost-effective car purchases in the 120,000-150,000 yuan range. At the same time, it demonstrates the attractiveness and appeal of mass brands to the new generation of users.
Colorful “color number” Beats audio, the youth you want is available in the car
SAIC-Volkswagen T-Cross is a global model, launched in April last year with zero time lag, bringing pure German SUV boutique cars to domestic consumers, leading the international trend with the youngest design language of the Volkswagen brand .
The sword-shaped double waistline and the three-dimensional LED taillights show iconic design elements, making it unforgettable. Incorporating local aesthetics into the shape of the headlight grille and the chrome-plated shape of the dual exhaust tailpipes, etc., it is full of creativity and outlines a tough and dynamic temperament. The color-matching same-color design is also worth mentioning. The colorful central control panel and seat decoration color echo the body color, which greatly improves the visual experience of the interior, and has been highly recognized by the German Design Council. As the first model of SAIC Volkswagen to introduce the same color design, the T-Cross has been applying this successful and most eye-catching design element since the comfort version, which is a powerful tool to attract the new generation.
In the car, thanks to the 2651mm longer wheelbase than the European version, the T-Cross creates a superior driving space at the same level, plus the Panorama large-size panoramic sunroof, rear air-conditioning outlets and two USB ports , transformed into a social friendly mobile space. The Beats audio system introduced in the deluxe version is even rarer in its class. The prominent brand logo on the B-pillar outside the car, the audio shell inside the car, and the outstanding sound quality provided by in-depth customization are undoubtedly the best nameplates for fashionistas.
AEB automatic braking, cruise control, novice needs more safety protection on the road
Known as the “small steel cannon” in the SUV industry, the T-Cross debuted with high performance, satisfying the young generation’s desire for galloping. 1.4TSI and 1.5L engine are two types of power, taking energy and efficiency into consideration. The acceleration time from 100 kilometers is as fast as 9 seconds, and the measured data is even closer to 8 seconds. The fuel consumption under comprehensive working conditions is only 5.7L-5.8L, so you can relieve your worries.
Young people are very motivated to drive, and they need more peace of mind when they drive across the city. Therefore, T-Cross has devoted enough safety guarantees to all models of the series, so that novices can feel confident all the way forward. For example, the AEB automatic brake assist system has appeared in the configuration list of T-Cross since the comfort version, and the assembly rate is as high as 75%, which is unique among products of the same level. The system can continuously analyze the traffic conditions ahead, remind or assist the driver to brake when necessary, and reduce the occurrence of accidents. And 6 airbags, warning devices for unfastened seat belts in the whole car, and the best-selling comfort version are also equipped with all of them, showing the German safety level.
The active and passive safety system of T-Cross Tukai also patronizes all models. Cruise control, RKA+ intelligent tire pressure monitoring, ESP body dynamic electronic stability system with 23 sub-functions, and multi-function steering wheel are all standard configurations, bringing you a safe waiting under multiple working conditions. The proportion of high-strength steel and above in the whole car reaches 78%, and with the front and rear three-point seat belts, ISOFIX child seat fixing devices, etc., the passive protection is also reliable and powerful.
Based on the precise attack on the younger consumer market, T-Cross performed outstandingly in 2019. It is not only a new vitality in the premium SUV market, but also a new boost for SAIC Volkswagen’s SUV family. The data shows that with the assistance of T-Cross, the SUV products of the Volkswagen brand exceeded 500,000 in 2019, leading the joint venture SUV market strongly.
