From December 23 to 31, 2019, the 2019 BMW North Region Ice and Snow Driving Master Training Camp was held in Heihe, a beautiful border city between China and Russia. Nearly 640 car owners, media and car fans from 8 provinces in the northern region participated in the 2019 BMW Northern Region Ice and Snow Driving Master Training Camp with the theme of “Enjoy the Joy of Ice and Snow with All Engines”. In the ice and snow track carefully planned by BMW North District for the guests, everyone not only had a deeper experience of the excellent quality and driving performance of BMW products, but also fully felt BMW’s customer-centric brand concept.
2019 is BMW’s “Year of X”, “Year of Sports” and “Year of Large Luxury Cars”. New products are frequently launched in various market segments. This event provided guests with a rich array of products, not only showing BMW’s powerful product offensive, but also allowing guests to experience the unique charm of different models and enjoy the various styles of BMW products with its redefinition of “modern luxury”. .
All-new BMW 3 Series Full Engine Drift Shows Pure Ice Driving Fun
The track used in the “Full Engine Drift” session specially designed for the new BMW 3 Series has a total length of 5.1 kilometers, which is extremely challenging. The snow-covered ice lake in the wilderness is just the dream “drifting playground” for BMW-loving driving masters.
The seventh-generation all-new BMW 3 Series is still the control benchmark that everyone expects from the BMW family: the B-series 2.0-liter turbocharged engine it carries has comprehensive innovations in cylinder head, temperature management system, crankcase, fuel injection system and turbocharger. , the latest 8-speed automatic manual transmission brings higher fuel efficiency and more agile shift speed. With excellent performance and strong power, the all-new BMW 3 Series on the Ice Lake is also more flexible and can directly respond to the driver’s commands. It can not only accelerate steadily on slippery roads, but also achieve abundant power output in an instant.
Its iconic 50:50 front and rear axle weight balance, wider front and rear track and lower body center of gravity enable the new BMW 3 Series to better help the driver quickly adjust the dynamics of the body. The innovative hydraulic shock absorption technology of the front suspension is matched with the five-link rear suspension, which can completely absorb the feedback from the potholes in the snow, which not only brings you a comfortable driving experience, but also makes the body more stable under intense driving conditions , safer, allowing the driver to fully experience the pure drifting fun without distractions.
BMW X family calmly travels through the jungle and pasture
Faced with the severe test brought by complex road conditions such as multi-curved snowy roads and mountains and jungles, the BMW X family, with its excellent passability and perfect power matching, brought the guests a relaxed and agile experience of shuttling between forests, seas and snowfields. driving experience.
The new BMW X1 leading the new style of urban life, the innovative BMW X2, the new BMW X3 that is everywhere, the new BMW X5 that is both internal and external, and the new BMW X6 just launched at the Guangzhou Auto Show, as well as the ultimate luxury representative of the family ——The innovative BMW X7 can easily control the complex snowy road conditions with low adhesion, and explore the unique winter driving pleasure in the Northland.
The new-generation BMW xDrive intelligent all-wheel drive system equipped on BMW X family models can more efficiently distribute drive force between the front and rear wheels according to driving conditions, thereby fully improving the vehicle’s drive capability, flexibility and stability. Within 0.1 second, the driving force between the front and rear wheels can be automatically distributed from 0-100%, which can easily complete the free and seamless switching between low-adhesion roads and good hard roads, and realize the balance optimization between different driving states. This enables the BMW X family to demonstrate its adaptability to changing terrain, whether it is climbing a difficult slope in the wilderness, or traveling on a rugged snowy road, it can keep moving forward steadily.
BMW large luxury car to enjoy the secrets of the frontier in comfort
Looking at the exotic scenery of Russia through the curling mist, driving on the high and wide northern border, the extremely cold environment outside the car shows the ultimate luxury inside the innovative BMW X7 and new BMW 7 Series.
The innovative BMW X7 provides three rows of seven seats and a unique six-seat executive seat layout at the same level. The front seats provide pure electric adjustment, ventilation, heating and massage functions to drive away the slightest chill in the wild for the guests. , It also brings a unique luxury and comfort experience. The largest starry sky panoramic sunroof in its class, combined with intelligent sensor ambient light and negative ion fragrance, brings you a dreamy light experience and immersive atmosphere.
On the way to explore the secrets of the frontier, the guests also enjoyed this “mobile art museum” close at hand: The interior materials of the new BMW 7 Series are unique, and all come from the world’s top production areas and have been strictly selected. When you are in it, you can touch the ash wood in Nordic mythology and the tulip wood loved by French nobles with your fingers, or feel the warmth from the soft Merino leather.
Both the innovative BMW X7 and the new BMW 7 Series have the innovative magic carpet intelligent air suspension system and integral active steering system, achieving a perfect balance between driving comfort and dynamic performance. In the face of various ice and snow road conditions, the two models are confident and calm, carrying guests to complete a comfortable and comfortable trip to the secret border.
In the evening, the Heihe region, which is located in the high latitudes of the northern hemisphere, was already at night, and the all-new BMW 8 Series, which was in close contact with ice and snow for the first time, also brought surprises to the guests. Under the cover of splendid fireworks, the brand-new BMW 840i four-door coupe, accompanied by surging exhaust sounds and rolling layers of snow and fog, brought an unforgettable “dance on ice” to the guests, making the audience Immerse yourself in a double feast of sight and hearing.
The 2019 BMW North District Ice and Snow Driving Master Training Camp demonstrated BMW’s solid quality commitment with rich test drive content and experience of a variety of heavyweight models, allowing guests to see the BMW brand’s exclusive car manufacturing for more than 100 years philosophy and attitude. Customer-oriented and product-oriented, BMW has numerous fans in China. In the future, BMW will continue to maintain the vitality of technological innovation and continue to provide consumers with more high-quality products and services.
