On April 15th, the BMW Group announced the launch of the innovative BMW X7 across the country. This is one of the latest achievements of the BMW Group’s stride into the second development stage of the “New First Strategy” and the continuous deepening of the development of ACES in the field of future travel innovation. At the same time, as the first pinnacle of BMW’s large luxury car year, it is also the first full-size luxury sports utility vehicle (SAV) of the BMW Group, representing BMW’s new understanding of luxury. As the latest and largest model in the BMW X product lineup, the innovative BMW X7 combines exclusive luxury, eye-catching super large space, top-notch interior design, advanced configuration, unprecedented comfortable driving experience, industry-leading digital technology and services. . Its launch will further enhance and sharpen the charm of the BMW brand, demonstrating BMW’s forward-looking and leadership in the fields of luxury, design and innovative technology.
Mr. Nuo Da, director of BMW Group in charge of customer, brand and sales business, attended the launch conference and said: “BMW X7 is another example of the successful implementation of BMW Group’s new No. 1 strategy and innovative achievements for future mobility. As an important strategic direction of the Group One, we will continue to enrich the product lineup of large luxury cars. The BMW Group has always led the luxury market segment, and the innovative BMW X7 is the best proof. This year, we will launch 7 large luxury cars in the Chinese market. These The model interprets BMW’s profound interpretation of top luxury. As the top model of the X family, the innovative BMW X7 brings luxury to a new level.”
Gao Le, President and CEO of BMW Group Greater China, said: “China is our most important sales market. We always adhere to customer-centricity, and actively promote the development of the brand with emotional design, cutting-edge innovative technology, and exclusive luxury craftsmanship. Meet customer needs. In 2019, BMW is promoting a strong product offensive in China and has received very positive market feedback. In the first quarter of this year, we achieved a year-on-year growth of 10%. With more new products launched this year, We are confident that we will continue to achieve good growth momentum.”
The top luxury cockpit creates a unique 6-seater/7-seater innovative space layout in its class
The innovative BMW X7 has a highly visually impactful design, which perfectly represents BMW’s new design language, highlighting top-level luxury and majestic momentum. The kidney grille with the largest size in the history of BMW models, combined with the eye-catching and sharp BMW X-shaped intelligent laser headlights and the L-shaped chrome trim around the body, emphasizes its unique status and poised leadership.
Through the innovative BMW X7, the BMW Group introduced the concept of large space into the class of large luxury luxury cars for the first time. The highest level. In terms of space layout, BMW has once again created a precedent, providing X7 with three rows of seven seats and a unique six-seat executive seat layout for customers to choose from, and provides pure electric adjustment, ventilation, heating and massage functions for the front seats . The largest starry sky panoramic sunroof in its class, combined with intelligent sensor ambient light and negative ion fragrance, brings a dreamy light experience and immersive nighttime atmosphere to driving and riding.
In order to allow every passenger in the car to enjoy VIP-level luxurious treatment, the innovative BMW X7 has extended luxury to every detail. For example, the vehicle also has a third-row independent sunroof, third-row independent air-conditioning, wide third-row side windows comparable to the front view, comfortable leg room, and B&W 3D diamond surround sound throughout the vehicle. 5-zone air-conditioning, temperature-controlled cup holders, and cup holders on both sides of the third row of armrests present users with the ultimate visual, auditory, olfactory, and tactile multi-dimensional sensory experience.
The innovative BMW X7 adopts a large number of BMW personalized customization elements from the exterior to the interior. In terms of appearance, there are not only two different styles of exterior design sets, but also nine car paints for customers to choose from. Among them, the M sports suit uses a large number of aerodynamic components, with the exclusive 22-inch V-shaped two-color wheels and blue M sports calipers, showing the excellent dynamic performance of the innovative BMW X7 and the innate sports genes of BMW. The luxury package is mostly decorated with high-gloss chrome plating, highlighting the stable and elegant style of its full-size SAV model. In the cabin, the X7’s comfortable seats and instrument panel are matched with BMW’s customized Merino leather and decorative strips, as well as a customized Alcantara roof, highlighting its distinguished status and exclusive sense of luxury.
Escorted by cutting-edge innovative technology, enjoy the smart and comfortable top SAV driving experience
The innovative BMW X7 adopts the most cutting-edge innovative technology of the BMW Group, showing BMW’s profound interpretation of modern luxury. In terms of digital innovation and technology, the BMW Group has always been a pioneer leading the industry’s transition to future mobility. The BMW Smart Connected Cockpit equipped on the X7 has been newly designed to perfectly blend with the luxurious and elegant interior style. The seventh-generation BMW iDrive intelligent human-computer interaction system combines the advanced BMW intelligent personal assistant to completely revolutionize the digital operation in the car and create a new form of human-vehicle-digital interactive experience. The intelligent personal assistant is not only a BMW expert who “understands cars”, but also a personal assistant who “understands you”. The system also has a self-learning function to gradually understand user preferences. In the future, it can also connect to more third-party applications to seamlessly connect to digital life. Dual 12.3-inch high-definition instrument clusters and central control display screens, the largest head-up display system, embellished with personalized custom leather with exquisite patterns and stitching, decorative parts and crystal texture interior components, create a futuristic look luxury cabin.
The innovative BMW X7 can keep the entire vehicle up-to-date at all times through the fast remote software upgrade function, including vehicle safety upgrades, software updates and customer service upgrades, which can not only realize automatic updates of human-computer interaction systems, multimedia, navigation, voice and other system software services At the same time, it keeps the vehicle’s power, braking and other electronic control systems in an optimal state, showing a future life scene in which advanced digital technology is seamlessly connected with the driver’s life.
The new model also has an industry-leading professional driver assistance system, demonstrating the BMW Group’s innovative achievements and leadership in developing future mobility, especially in the field of autonomous driving, and setting a new standard for market segments. The innovative BMW X7 is equipped with professional driving assistance systems, including the unique hands-free low-speed following function and lane change assistance system in its class. The driver can also enjoy BMW’s world’s first reversing assistance function. The vehicle records the driving trajectory in real time to make it reversing along the most recently driven route, and can control the vehicle to automatically rewind a distance of 50 meters when necessary. The innovative magic carpet intelligent air suspension system combined with the integral active steering system makes it have the best driving comfort and flexibility on the road.
The innovative BMW X7 xDrive40i is equipped with a BMW in-line 6-cylinder engine with a maximum output of 250 kW (340 horsepower) and a peak torque of 450 Nm. It is paired with an 8-speed Steptronic Sport transmission, which endows the vehicle with amazingly high speed and quick response. The acceleration from 100 kilometers to 6.1 seconds is the fastest in its class. And with the combination of the xDrive intelligent all-wheel drive system and the electronically controlled rear axle differential lock, the driver and passengers can easily handle the four multi-terrain driving modes of rock, gravel, sand, ice and snow, endowing them with unparalleled all-road conditions. sex and off-road performance. The top version X7 xDrive M50i equipped with an 8-cylinder engine perfectly integrates the passion of BMW M with the X7, creating an unprecedented and exclusive car.
Adhering to BMW’s more than 100-year-old car-making essence and the 20-year successful accumulation of the BMW X family, the innovative BMW X7 demonstrates BMW’s profound interpretation of top modern luxury, as well as the BMW Group’s innovative strength to lead and shape the future. With strong product power and brand charm, the innovative BMW X7 will become the best choice for more industry leaders and successful people.
Manufacturer’s suggested retail price of the innovative BMW X7:
Model Manufacturer’s suggested retail price (yuan)
Innovative BMW X7 xDrive40i Advanced Luxury Package 1,000,000
Innovative BMW X7 xDrive40i Exclusive M Sports Package 1,088,000
Innovative BMW X7 xDrive40i Executive M Sports Package 1,258,000
Innovative BMW X7 xDrive M50i 1,628,000
