On January 9, 2020, Honda Technological Industry (China) Investment Co., Ltd. (hereinafter referred to as Honda China), GAC Honda Automobile Co., Ltd. (hereinafter referred to as GAC Honda), and Dongfeng Honda Automobile Co., Ltd. (hereinafter referred to as Dongfeng Honda) co-hosted in Hainan The 2020 Honda China Media Conference with the theme of “ENJOY FUNTEC WORLD” was held. At this conference, Honda announced that it will accelerate FUNTEC technology upgrades, new product launches, and business plans such as capacity upgrades in China. In 2020, Honda China will challenge the car sales target of exceeding last year.
2019 Business Review
At this conference, Yasuhide Mizuno, Executive Executive Director of Honda and Head of China Headquarters, Zheng Heng, Executive Deputy General Manager of GAC Honda, and Zheng Chunkai, Executive Deputy General Manager of Dongfeng Honda, jointly reviewed the business achievements achieved in 2019.
In 2019, Honda is committed to combining its own advantages with Chinese resources, actively promoting various initiatives, and providing customers with high value-added products and services quickly and with high quality. In 2019, Honda’s sales of automobile terminals in China reached a record high of 1.55 million vehicles. -The annual sales volume of the seven models of V exceeds 100,000 units, among which the annual sales volume of the three models ACCORD (Accord), CIVIC (Civic) and CR-V all exceed 200,000 units, and the annual sales volume of ACCORD (Accord) Sharp Hybrid and ODYSSEY (Odyssey) The total annual sales of five hybrid models, including Sharp Hybrid, INSPIRE Sharp Hybrid, CR-V Sharp Hybrid, and ELYSION Sharp Hybrid, also exceeded 100,000 for the first time.
In the field of motorcycles, in 2019, Honda launched new products such as the Neo Sports Café series “CB650R” model with cool design and excellent performance, and the sports model “CBR650R”. The introduction of the medium-sized car “PCX” has enriched the diverse lifestyles of Chinese customers. In addition, the electric scooter “BENLY e:” built by making full use of China’s resource advantages began production at Honda Wuyang last year, and plans to export to Japan and other overseas markets in the future. These measures mark that Honda China has begun to contribute to Honda’s global business with high value.
In 2019, Honda achieved results that surpassed the overall performance of the market by launching many products and technologies that meet the needs of Chinese customers. In 2020, Honda will continue to bring higher value and more fun mobile products and experiences to Chinese customers through FUNTEC technology upgrades and service innovations.
FUNTEC technology continues to upgrade
Honda Technology Research Industry (China) Investment Co., Ltd. and Honda Technology Research Technology (China) Co., Ltd. Executive Deputy General Manager Hasegawa Yusuke introduced the technology that Honda will promote in 2020 in order to realize the grand vision of “FUNTEC WORLD” at the conference Upgrade planning and a number of unique and important measures.
In 2020, Honda China will further strengthen its lineup of pure electric, hybrid and other electrified products. In terms of pure electric vehicles, Honda will maximize the experience accumulated in the research and development of pure electric vehicles such as VE-1 and X-NV, make full use of the excellent resources in the Chinese market, and fully promote the research and development of Honda brand pure electric vehicles. The specific progress It will be officially announced at this year’s Beijing Auto Show.
In terms of hybrid power, Honda will continue to strengthen the SPORT HYBRID product lineup. In 2020, Honda will launch the i-MMD+1.5L engine power combination, which will be first installed on GAC Honda’s CRIDER (Lingpai), and will be expanded to other mid-level models in the future.
At the same time, Honda will introduce its original plug-in hybrid system SPORT HYBRID e+ into the Chinese market this year. SPORT HYBRID e+ is based on the high-efficiency dual-motor i-MMD hybrid power system, and fully applies the highly electrified technology accumulated by Honda so far. It has the same high torque output and quiet driving characteristics as electric vehicles, and realizes “infinite proximity” EV” performance. At the same time, by increasing the battery capacity and other methods, the cruising range has been greatly improved, and all-electric driving can be realized in almost all daily scenarios. The plug-in hybrid system SPORT HYBRID e+ will be the first to be installed on the CR-V model this year, opening a new era of Honda’s electrification process in China.
The ICV field will also accelerate the pace of evolution. Honda is cooperating with outstanding Chinese IT companies such as Neusoft, Alibaba AI Labs, and iFLYTEK to accelerate the development of the third generation of Honda CONNECT with the concept of “more connected”, “more intimate assistant” and “smarter growth”. system.
In addition, Honda will also promote the upgrading of intelligent safety technology with the goal of “zero accident society”. Honda is developing the next-generation system “all-round ADAS” of Honda SENSING, and plans to carry out driving tests of this system in the actual road environment in China from this year, so as to realize its mass production application as soon as possible.
Accelerate the launch of new products and strengthen the production system
In 2020, in addition to the launch of electric products such as CRIDER (Lingpai) Sharp Hybrid and CR-V plug-in hybrid models, Honda will also accelerate the launch of more new models to continue to bring mobile fun to Chinese customers. Launched at the Tokyo Motor Show last year, the new generation of FIT (Fit), which is highly anticipated by Chinese car fans, will be officially introduced to China this year. AVANCIER (Crown Road), UR-V and CR-V will also further enhance the charm of products through remodeling and upgrading. In addition, the fun-filled 5-door hatchback CIVIC (Civic) will be domestically produced in Dongfeng Honda this year, allowing consumers to experience more of the joy of mobility unique to Honda.
In 2020, Honda will also strengthen the production system and increase production capacity. GAC Honda will further expand the production capacity of Zengcheng No. 3 Plant in 2020, increasing the annual production capacity from 120,000 vehicles to 240,000 vehicles, and then GAC Honda will form a total annual production capacity of 720,000 vehicles. After the production capacity increase of GAC Honda Zengcheng No. 3 Plant, Honda’s total annual production capacity in China will increase from the current 1.25 million vehicles to 1.37 million vehicles, laying a solid foundation for the future-oriented production and sales system.
Honda will continue to upgrade FUNTEC technology, launch more interesting new products, and strengthen the production system, and strive to achieve sales performance that surpasses last year in 2020.
Create all-field mobility
In 2020, Honda’s development goal is not only in the automotive business, but also committed to providing customers with diversified and personalized mobility values in all fields. Following the Type Approval Certificate issued by the Civil Aviation Administration of China last year, Honda’s small business jet, the HondaJet Elite, will be officially delivered to Chinese customers this year. Honda Walking Assist (walking assistance) is currently actively carrying out various initiatives, striving to obtain the Chinese medical equipment certification as soon as possible, and helping more people find the most authentic “walking” joy.
Yasuhide Mizuno, Executive Executive Director of Honda and Head of China Headquarters, said: Honda has always aimed to expand the joy of customers’ “mobility” and “life”. value. In the future, Honda will continue to walk with the times, fully integrate China’s excellent resources, aim to become the “No.1 Multi-mobility company”, and create a “FUNTEC WORLD” full of unlimited fun for customers.
