Under the guidance of the new “First Strategy”, BMW Group has formulated a clear China strategy, steadily implemented the “2+4” strategic measures, focused on customer needs, led the transformation of the industry with innovative technology, and continuously strengthened its leading position in the industry. Continue to deepen the layout of large luxury cars. After successively launching the new BMW 7 Series and the innovative BMW X7, the BMW Group successfully launched the all-new BMW 8 Series in 2019, enriching the product lineup of the BMW brand in the field of large luxury cars and meeting the needs of more Chinese consumers. Today, the BMW Group continues to adhere to “customer-centricity” and launches the “Renewal Plan” with a variety of exclusive financial privileges, so that users who are looking forward to the new BMW 8 Series can realize their driving dreams as soon as possible.
Multiple financial discounts to help customers easily enjoy the upgrade of driving fun
From now until May 31, 2020, the BMW Group launched the “Renewal Plan” to provide multiple subsidies and flexible financial policies to provide more choices for users who love the new BMW 8 Series. Immediately purchase a new BMW 8 Series coupe/convertible/four-door coupe, you can enjoy a 5-year ultra-long loan period, enjoy ultra-low monthly payments, and the exclusive interest rate for loyal customers is as low as 4.88%. If customers choose non-financial loans/financial leases to purchase cars, they will have the opportunity to enjoy after-sales benefits of up to 10,000 yuan. A variety of respect and courtesy will help you easily start a luxurious and luxurious journey.
At the same time, the BMW Group provides exclusive loyalty benefits for BMW or MINI car owners. Customers who purchase additional or replace a new BMW 8 Series will have the opportunity to enjoy a 1% exclusive financial interest rate discount for loyal customers, or an insurance subsidy of up to 16,000 yuan (including BMW/ MINI car owners will receive an insurance subsidy of up to 12,000 yuan for additional purchases or replacements, and an additional 4,000 yuan insurance subsidy for replacement purchases of this brand). Non-BMW or MINI car owners who buy a new BMW 8 Series have a chance to enjoy a replacement subsidy of up to 10,000 yuan. In the current challenging market environment, BMW insists on “customer-centricity” and promotes the high-quality development of its core business with more attractive products.
Continuing the legend of “8”, a model of luxury and elegance dominates the world
In BMW, the number “8” always represents the pinnacle of sports performance and ultimate luxury. Since BMW launched the first-generation BMW 8 Series in 1989, to the legendary sports car BMW Z8 in 2000, and the extremely innovative BMW i8 in 2014, each model has advanced design concepts and cutting-edge technology, creating ” 8″ legend.
The design of the all-new BMW 8 Series is captivating and magnificent, shaping a new realm of coupe aesthetics. The appearance adopts BMW’s new design language, and the minimalist and precise lines outline the most three-dimensional and dynamic appearance. The lower center of gravity, sculpted details and slender side lines give the exterior a unique balance between dynamic tension and regal elegance.
As a model of luxury aesthetics of the BMW family, the new BMW 8 Series has won praise from the global automotive industry. In 2019, the all-new BMW 8 Series was awarded the title of “Most Beautiful New Car of the Year” at the 2019 Golden Steering Wheel Award by the German automotive magazine Autobild. This award originated in 1976 and is the most prestigious automotive industry award in Europe. It is known as the “Oscar of the automotive industry.” “, demonstrating the unparalleled aesthetic attainment of the BMW 8 Series.
Innovative technology leads the same level, enjoy the top coupe experience
The all-new BMW 8 Series integrates passionate driving experience, innovative and intelligent digital interconnection, forward-looking advanced driver assistance technology, and high-end personalized customization services, highlighting the supreme state of “modern luxury” and further consolidating BMW’s reputation as a large luxury car. Strong leadership and competitiveness in sub-markets.
Eight product highlights of the new BMW 8 Series ahead of its peers:
The all-new BMW 8 Series represents BMW’s new understanding of luxury, not only in the aesthetic design full of inspiration, but also in the driving pleasure at will and the expression of personality from the heart. The driver-centered design combines dynamic and luxurious elements. Details such as Merino leather decoration, intelligent dynamic ambient light, and bright crystal texture interior components bring a more distinctive experience to the driver. The all-new BMW 8 Series four-wheel drive The door coupe is equipped with a super-large panoramic glass sunroof of 1.5 square meters as standard, bringing a dreamy light experience to the driver and passengers. In addition, the 8 Series four-door coupe has the longest wheelbase in its class, providing spacious and comfortable rear space. The rear seats can be folded in a ratio of 40:20:40, and at the same time support the one-button down function of the rear seats. The luggage compartment has a volume of 440 liters, which is enough to accommodate 3 golf bags, and easily meets the daily needs of the driver.
The all-new BMW 8 Series condenses valuable experience from the track, demonstrating the BMW Group’s understanding of an ultimate driving machine with a pure bloodline. Using the principle of intelligent material combination, the weight of the car body is greatly reduced, and the rigidity of the car body and suspension is optimized at the same time, which provides the basis for excellent driving performance. It is worth mentioning that the all-new BMW 8 Series Coupe is the only large luxury coupe with a standard carbon fiber roof in the market segment of its class. Equipped with a 3.0-liter inline 6-cylinder engine equipped with BMW TwinPowerTurbo technology, the maximum output power is 250 kilowatts and the maximum torque is 500 Nm. Paired with an 8-speed Steptronic sports automatic manual transmission with paddle shifters, both endow the new BMW 8 Series with an impeccable driving experience. Among them, the all-new BMW 840i xDrive four-door coupe takes only 4.9 seconds to accelerate from 100 kilometers to 100 kilometers, becoming the fastest benchmark in its class.
The all-new BMW 8 Series gives new meaning to the luxury driving experience in the digital age. The all-new BMW 8 Series is equipped with BMW’s intelligent interconnected cockpit, the new seventh-generation BMW iDrive human-computer interaction system, combined with the advanced BMW intelligent personal assistant, which completely revolutionizes the digital operation in the car and creates a brand-new human-vehicle-digital interaction. form of experience. The all-new BMW 8 Series also has the unique hands-free low-speed car following function in its class, as well as BMW’s first and unique auto-parking assistance system that automatically reverses along the recorded track to completely revolutionize the driving experience of daily cars and meet the needs of domestic consumers. Diversified car needs.
Steady growth in business, and the strategy of large luxury cars has shown results
Driven by the strongest product offensive in history, in 2019, BMW brand vehicles delivered a total of 2,185,793 vehicles to global customers, achieving a year-on-year growth of 3.3%. The launch of new models such as the BMW 8 Series has led to a particularly significant increase in the sales of large luxury cars, with an overall increase of about 75%, with a total of more than 100,000 units sold, which once again confirms the success of the BMW Group in the large luxury car segment. The new BMW 8 Series family perfectly combines excellent dynamic performance with top luxury experience, will further enrich the innovative connotation of BMW’s large luxury car family, and explore the highest state of modern luxury.
BMW insists on in-depth insight into customer needs, understands market development trends, satisfies users’ “right to choose” with diversified products, strengthens customer experience at all touch points, and tailors more attractive products for Chinese consumers. In the current challenging market environment, the BMW Group relies on a clear corporate strategy and product strategy, pursues excellence in its core business, and at the same time prepares for the future transformation of ACES, and is heading towards a sustainable high-quality growth path.
