A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

Excerpts from a chat with a friend who is about to quit the RV industry about all aspects of the RV industry:

Now domestic RVs are facing a very embarrassing problem. Imported RVs can’t get in. Domestic RVs can’t be done well, and it can’t be said that they can’t be done well. It’s just a matter of cost and care. Everything has to be given a chance to become better, and there must be someone who tries crabs.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

I don’t know how many American RVs you have come into contact with. In fact, even if you don’t, if you look at a lot of pictures, you will find a point. Their exterior and interior layouts are the same, but the brand garlands are different. 80-90 units can be rolled off the assembly line (not blowing, this is normal operation). In this case, do you calculate that the overall cost is high? not tall! In addition, many brands belong to the same group (parent company), and the cost of molds is shared. The small ones cannot be smaller, and there is a lack of such a ruler in China.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

Furthermore, it is the domestic laws and regulations. It is indeed necessary to modify them, but it is impossible to give the green light only for the caravan. If the green light is given, all the special vehicles will be given the green light.

How did the domestic RV terminal price come about? A car with a price of 500,000 yuan actually costs 300,000 yuan, and the middle 200,000 yuan is eaten by the dealer? It is obviously impossible. The manufacturer needs at least 50,000-100,000 profits to ensure that it will not lose money (take a large factory that has been active recently as an example, it needs 2.38 million funds per month to ensure that it does not lose money. Calculate how many cars you want to sell ) It is normal for the middleman to take another 50,000 to 100,000 in profit, and the same is true for ordinary family cars!

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

Direct sales will bring many problems, except for small manufacturers, if a manufacturer with distributors develops direct sales, most distributors will give up that brand. The after-sales service system of domestic RVs is also a problem, in fact, it has something to do with the group mentioned above. Take FAW-Volkswagen as an example. Their after-sales service system has cost hundreds of millions. Can RVs do it? impossible.

As for the design of RVs, there are not many who have really played with the design of RVs. The main reason is that those who have played with RVs don’t want to design anymore.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

Throughout the country, there are also problems with the concept of RV life.

They are all trying to stuff things into it, no matter whether they can use it or not. The so-called customized version doesn’t actually mean much. Everyone’s needs are different. If you match him with things all at once, it will form the virtue in today’s market.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

RV and family car are always two concepts. RV is a comfortable way of life and work. As a commuting tool, car has greatly improved the efficiency of transportation. To be honest, there is nothing wrong with the United States. The basic poor have housing cars. Why? Save money, you let rich people stay in such a small space for a long time? unrealistic. It’s not right to say that poor people live in cars, at least they must be well-off. If they are really poor, they can only be at the bottom of the slum flyover.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

Type B is more suitable for those who really go out to run business, like going to bed after a meal at night after drinking and chatting, or else you have to spend hundreds of dollars to get a Didi to go back. No matter how messy it is, if you go to bed at 4-5 in the morning, if you have to clock in the next day, you basically don’t need to sleep.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

It’s actually very different for rich people to play RVs. They don’t talk about just that one car. They may also drive one or two other cars for commuting. If you can achieve a well-off life, buying a RV saves the monthly rent and you don’t have to squeeze the subway to and from work. It’s also more convenient to go out to work. This is the advantage of RVs; but there is no real estate certificate, and friends and family can only arrange hotels. , Relatively less privacy space, the overall comfort is always a certain gap with residential buildings, this is a disadvantage of RVs. But it will make us better understand the relationship between taking and giving, and avoid accumulating too many useless items.

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

After all, a RV is different from a home. If it is not connected to external water and electricity, it will be used as a home, and it is inevitable that it will not be enough. In fact, the RV can educate everyone to save awareness, and don’t waste excessive paving. A few days ago, I saw someone who said that it is not suitable for girls to wash their long hair. The Chinese government has limited performance. The parking lot within 6 meters is such a big place. I also expect to equip you with a large marble wash basin like at home in the bathroom. ? unrealistic idea. How did the countryside clean up in the past? How did the troops wash? If you want to wash, there is always a way to wash it. Since you have chosen an RV, you have to appreciate its advantages and accept its disadvantages. If the caravan can be perfect, why do you need a residential building?

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

The RV is a mobile carrier. If you want to say that it is impossible to live in the RV all the time, you must have a home. In fact, the RV is actually a new way of life with the home as the nerve center. In fact, domestically speaking, RVs have not been born for a short time. The field work in the 1990s has basically been used, but the decoration at that time is not so luxurious and luxurious. It is almost a container transformation, a real home on wheels. .

A friend who is about to quit the RV industry broke the news about the status quo of the industry! In-depth analysis of users and markets

For the above, it is inconvenient to disclose the author’s name, otherwise the real buddy will change careers, haha!

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