When it comes to Focus, the first words that come to most people’s minds are handling, steering precision and other words. It is true that in the domestic mid-level car market, Focus has brought consumers an extremely fun driving experience and won a good reputation in the market. But Fox wasn’t content with that. Since last year, the Focus family has continued to grow, introducing the ST-Line model for the first time. Not long ago, the Focus family ushered in a new member – the new Focus Active, a cutting-edge urban SUV.
So, as the first SUV model of the Focus family, what is the strength of the new Focus Active? Let’s find out together!
In the domestic market, the post-90s consumer group has become the mainstream consumer group for car purchases. In addition to wanting to travel freely in the city, they are also eager to break through the boundaries and gallop freely in diverse scenes such as the suburbs. They need a smart car Handling and SUV passability models.
The Ford brand has more than 50 years of strong R & D and manufacturing background in the field of SUV models, providing a strong technical guarantee for the new Focus Active. At the same time, since 1999 when Focus competed in various professional competitions, the performance of Focus vehicles has been continuously improved. Especially during the ten-year journey of the WRC World Rally Championship, Focus has continuously accepted various complex road conditions such as pavement, mud, gravel, ice and snow. Challenge, expand the ability to control a variety of complex road conditions, and bring more driving pleasure.
Therefore, the cutting-edge urban SUV – the new Focus Active came into being. It not only has the precise and excellent handling of the Focus brand, but also has excellent SUV capabilities, which can better meet the diverse needs of young consumers.
Exclusive wide-body streamlined design SUV looks more sporty
The front face of the new Focus Active adopts the Ford-style family front grille, and the interior is a dark sports honeycomb shape, which is very dynamic when matched with the small black surround of the body and the silver guard plate below; the sharp LED headlights make the front face more Eye-catching; the body adopts a wide-body streamlined design style, which is more fashionable and sporty; it is equipped with 18-inch sports wheels, and has design elements such as SUV luggage racks and SUV wheel bags, further highlighting the trendy and sporty style of SUVs.
Entering the interior, the most eye-catching thing is naturally the 12.3-inch high-definition touch screen. Its sensitive and smooth feedback speed greatly improves the user experience. At the same time, it is equipped with a world-class B&O audio system, seats with “A” embossed, and unique blue stitching, all of which bring a more high-quality driving experience.
In terms of vehicle space, the new Focus Active is not inferior either. The vehicle size is 4397/1848/1504mm, and the wheelbase has reached the class-leading 2705mm wheelbase, combined with electronic parking and E-Shifter electronic knob shifting The bar and the almost flat rear floor ensure a spacious and comfortable seating space in the car.
With both handling and road passability, SUV driving is more enjoyable
As a new member of the Focus family, the new Focus Active also inherits the excellent control genes of the Focus brand, and has carried out exclusive configuration and adjustment for performance. The suspension system is set according to the weight classification of the vehicle body. It is equipped with an independent sub-frame SLA long and short arm blade rear independent suspension system, with exclusive springs, dampers and anti-roll bars; the lightweight suspension system makes the wheels bounce faster Faster, more sensitive steering response; and the unique EPAS electronic power assisted steering system software adjustment, which brings a more flexible, precise and smooth control experience to the new Focus Active.
Of course, as a cutting-edge urban SUV, strong road passability is also indispensable. The minimum ground clearance of the new Focus Active has reached 150mm, which is more advantageous than compact SUVs of the same level; at the same time, the approach angle has reached 15 degrees, and the departure angle has reached 23 degrees. Ability to adapt to various road surfaces.
At the same time, the new Focus Active is equipped with a multi-road condition management system, which has five driving modes: standard, economy, sports anti-skid, rough road mode, which enhances the SUV’s ability to deal with complex roads such as sand, mud, and snow, and brings users more Comfortable driving experience.
In terms of power, the new Focus Active is equipped with a powerful power combination of 1.5L EcoBoost® turbocharged dual-injection engine and 8AT gearbox. The class-leading 8-speed automatic transmission achieves a more active shift response and excellent fuel economy, with fuel consumption of only 5.7L per 100 kilometers under comprehensive working conditions.
The same level of leading intelligent technology SUV driving fun is more focused
In terms of intelligent technology configuration, the new Focus Active has reached the leading level in its class, equipped with keyless entry, one-button start, wireless mobile phone charging, Ford Pass remote interconnection system, etc., bringing a more relaxed and comfortable car experience. The new Focus Active is also equipped with the Zhixing infotainment system SYNC+ jointly developed with Baidu, which has powerful human-computer interaction functions and creates a more intelligent and connected upgrade experience for consumers.
A simple “Hello, Ford!” can be easily woken up, and the voice interaction recognition covering many application scenarios can quickly carry out real-life voice interaction with the car owner. For example, convenient services such as voice navigation, air conditioning control, weather query, flight booking/drink ticket/takeaway, fast response speed and exclusive wake-up settings for some functions, all of which are more intelligent and humanized; at the same time, the SYNC+ system also integrates Tens of millions of entertainment content, covering massive resources such as QQ Music, Leting Toutiao, Himalaya, and the exclusive “Xiaodu Car OS Edition iQiyi” version, it can be said that SYNC+ has truly become the user’s second Mobile living space makes every second comfortable and convenient.
Not only that, the SYNC+ system can also continuously update software and functions through over-the-air software upgrades (OTA), bringing a more pleasant intelligent interconnection experience.
At the same time, the new Focus Active is equipped with Ford Co-Pilot360™ intelligent driving assistance system, which integrates 10 driving assistance functions, including ACC full-speed intelligent adaptive cruise control, intelligent pilot assistance system, one-button parking assistance system, and intelligent traffic sign recognition , Lane keeping assist and other functions, reaching the level of L2 automatic driving.
As a representative of the benchmark of mid-level family car control, Focus has won the recognition of consumers. The introduction of the new Focus Active model will undoubtedly inject new vitality into the Focus family, and its market performance is expected.
