The Hero Club is a large-scale annual event for car enthusiasts initiated by the off-road e-family in 2006. It has been held for thirteen sessions so far. It was permanently settled in Alxa in 2011. It has developed from a gathering of car enthusiasts to a world-leading car culture event. Heroes gathers motorsports, desert crossing, extreme off-road, super modification, top exhibitions, entertainment, and aviation sports. It is not only the engine of cultural tourism in the Northwest desert area, but also the cultural hub of global off-road sports. After 13 years of development , every step of the journey is worthy of being immortalized.
The first 2006 cross-country e-family Wengniute Heroes Meeting
【Continuation of a “thin as smoke” friendship】
July 1st – July 2nd, 2006 Ongniud Oudin
The “hero meeting” originated from the vision of the founder of the off-road e-family for the offline gathering and communication of off-road vehicle enthusiasts across the country. He hopes to organize a pure meeting of car friends with the concept of “continuing a friendship as thin as a cloud”. Such a concept was germinated after Ong Niut’s small desert crossing activity.
In 2005, “Farmer”, one of the founders of the off-road e family, posted on the forum to organize the Ongniud desert crossing activity. The riders were touched by the scenery of Ongniut and the joy brought by the meeting of like-minded netizens, so after the event, they started planning to hold a large-scale off-road gathering in Wengniut. At the beginning of July 2006, the first Heroes Meeting was successfully held and led the trend of desert cross-country in China.
The first Heroes Club created the T3 classic cross-country challenge in which three vehicles competed as a team, and it has continued to this day. It has also become a classic event in the Heroes Club. It is the necessary spirit for every off-road enthusiast. In the subsequent Hero Meetings, the T3 Desert Challenge has developed and grown, and has gradually become the largest and most professional off-road event in the private sector. It is an incubator for countless top teams and drivers, and has a high reputation in the off-road circle and even the Chinese racing circle.
The 2nd 2007 Off-Road E Race Kubuqi Heroes Meeting
【The first factory team appeared】
From October 2nd to 6th, 2007 Kubuqi Desert Night Singing Sand Scenic Area
In 2007, the second Heroes Meeting was held in the Kubuqi Desert. Compared with the first Heroes Meeting, there was a significant increase in vehicles and number of people. At this hero meeting, riders began to try to build a simple camp as a temporary place for gathering and resting. But at that time, everyone was inexperienced in outdoor camping life, and the camping equipment was relatively simple. Most people sat on the ground, prepared food in advance, or cooked some simple meals with cooking utensils.
In terms of racing, there have been modified racing cars at this year’s Heroes Meeting. An LC95 was equipped with shock absorbers and wading hoses. Under the circumstances at that time, it attracted the attention of all off-road enthusiasts. In the T3 Challenge, in addition to the teams composed of members from all over the world, for the first time, a factory team with uniform models and decorations appeared, which also shows that the cross-country e-family hero club has begun to have a certain social influence.
The 3rd 2008 Off-Road E Race Qixing Lake Heroes Meeting
[High-end off-road vehicle enthusiasts gather at the Hero Club]
From September 29th to October 4th, 2008 Kubuqi Desert Night Singing Sand Scenic Spot
This year, the Hero Club began to build a large tent with a certain scale, and transferred the sign-in office, conference center, media center, etc. to the tent. It is not difficult to see that the hero will gradually improve in terms of infrastructure construction after two sessions. In addition, compared with the first hero meeting, the number of participants has tripled.
In 2008, FJ Cruiser, as the most high-end off-road vehicle at that time, appeared in large numbers at the Heroes Meeting and became the main force of this year’s Heroes Meeting. More than 95 of the Cruiser owners were members of the off-road e-family. This is enough to prove that the third Heroes Meeting has gathered the most high-end domestic off-road players, and the Heroes Meeting has become the most recognized off-road event in the off-road circle.
The 4th 2009 Off-Road E Family Elion Resources Qixing Lake Heroes Meeting
[Exclusive time for the Hero Club: Golden Week of the 11th]
From October 1st to October 7th, 2009 Seven Star Lake Scenic Area in Kubuqi Desert
In the fourth year of the Hero Club, both the participating vehicles and the number of participants have reached a new high. More than 7,000 people gathered in the Seven Star Lake Scenic Area in the Kubuqi Desert, which posed higher challenges for accommodation and catering. For this reason, the logistics team and volunteers of this cross-country e family mainly focus on camping, and actively contact with accommodation and catering suppliers to ensure the smooth progress of the event to the greatest extent.
With the strong support of cross-country e-family members and the planning and services of the management team, the overall level of the T3 Challenge has been greatly improved after 3 years of experience. Key words such as collaboration, hard work, cheers, and moving were highlighted at this hero meeting. In addition, this year’s Heroes’ Meeting has determined that the holding time of all future Heroes’ Meetings will be the 11th Golden Week. Since then, under the influence of the Heroes Association, the 11th Golden Week has become a carnival for off-roaders across the country.
The 5th 2010 Off-Road E Family Chongli Heroes Meeting
【Leave the desert and fight in the valley】
From October 1st to October 5th, 2010, River Valley, Chongli County, Hebei Province
The 2010 Heroes Meeting was the only Heroes Meeting held in a river valley instead of a desert, and with the strong support of the Chongli County Government, the T3 Challenge was fully upgraded in the river valley of Chongli County. The first TA Super Challenge, the first FB-Station RV and camping conference, FB-SHOW modification and outdoor products exhibition, FB-MAX music online. 3500 vehicles, more than 10000 people witnessed the 2010 off-road event.
In addition, ATV (all-terrain four-wheel off-road locomotive) appeared in 2010, introduced ATV competition for the first time, surveyed ATV special track, successfully held the first ATV competition in China, and the first batch of domestic ATV drivers participated in the competition . This is enough to show the guiding role and great contribution that the off-road e-family heroes will make in the domestic motor sports industry.
The 6th 2011 Off-Road E Family Alxa Heroes Meeting
[Site selection in Alxa]
From October 1st to October 7th, 2011, Tengger Desert, Alxa, Inner Mongolia
2011 is the beginning of the Alxa Heroes Meeting in the next few years. The first site selection in the Tengger Desert in Alxa brought great freshness to the riders. In addition to the change of location, this year’s Hero Club also added a variety of entertainment activities such as the first Super-100 Cycling Super Race, the Four Kingdoms Army Chess Competition, FB-Forest Public Welfare Forest, and FB-Max Series Gala.
This time the hero meeting has tended to be more detailed in terms of work division, and the sign-in group and the radio group have entered one after another. The local brigades arrived before the opening of the event and built their own characteristic barracks. Since the Heroes Club was held six years ago, the awareness of campers has increased year by year, and the equipment has also been continuously upgraded and improved.
The Seventh 2012 Off-Road E Family Alashan Heroes Meeting
【Comprehensive expansion of RV camp】
From October 1st to October 7th, 2012, Tengger Desert, Alxa, Inner Mongolia
The Hero Club in 2012 has been more comprehensively and richly populated in terms of event content. It is worth noting that this year’s Heroes Club held the FB-Station RV and camping conference, and fully expanded the RV camp area to ensure that the people of “Family in the World” can reach the base camp smoothly and communicate with RV enthusiasts from all over the country.
At the same time, the 7th Heroes Club also introduced the FB-Auto Desert Auto Show, bringing a variety of models such as SUVs, super pickups, and high-end sports cars to the desert on-site exhibition; In the outdoor exhibition area of dozens of refitting, outdoor, SUV, RV and other fields, in addition to the product display of domestic and foreign first-line brands, there are technical personnel to provide on-site consultation and interactive communication.
The Eighth 2013 Off-Road E Family Alashan Heroes Meeting
【Officially settled in Alashan】
From October 1st to October 6th, 2013, Tengger Desert, Alxa, Inner Mongolia
In 2013, Alxa Left Banner in Inner Mongolia was determined to be the permanent venue for the cross-country e-heroes meeting. Since then, every Heroes meeting will take root in the Tengger Desert. In addition to the camps and stages of the various teams, the barracks of the merchants have also become a major feature of the hero meeting this year. Top fire modification, Yunliang modification, these first-line domestic modification companies and pan-outdoor equipment manufacturers have come to set up the exhibition, and foreign well-known rainforest cross-country races have also come to the scene of the hero meeting to promote.
In addition, the Wrangler Rock Climbing Competition has become one of the highlights of this Heroes Meeting. On the cross-country track, there are many difficult rock climbing obstacles such as tires, cement pipes, and cross axles, creating China’s first rock climbing track specially designed for Wranglers. In addition to the creation and upgrading of events, many innovative elements have also begun to appear: new entertainment activities such as desert weddings for off-roaders, desert football games, desert volleyball games, and crowd trailers have been added. After eight years, the Hero Club has attracted extensive attention from the fields of automobiles, outdoors, and tourism, and has become a super SUV event that integrates various forms of auto racing, theme activities, cultural tourism, and exhibitions.
The Ninth 2014 Off-Road E Family Alxa Heroes Meeting
【Off-Road e Family Public Welfare Fund Establishment】
From October 1st to October 7th, 2014, Tengger Desert, Alxa, Inner Mongolia
At this year’s hero meeting, the first T3 team composed of women appeared, and the cross-country e family added a separate women’s cup as an encouragement to female racers. At the same time, the Alxa Heroes Club has opened the Tengger Desert Challenge, which is different from the T3 competition system, for bicycle racers. Rich activities such as martial arts competition and linear acceleration competition are also opened for the first time. In addition, for the first time, online registration and individual registration channels have been adopted for this hero meeting.
At the same time, the off-road e family public welfare foundation was formally established, and is committed to various forms of charity and public welfare actions such as cultural dissemination, education support, disaster relief, and ecological environmental protection. The Organizing Committee of this year’s Heroes Club not only requires all participants to sign a letter of responsibility for environmental protection, but also the drivers who sign up for the competition will each donate a “public welfare tree”, and arrange garbage sweepers, special bags for environmental protection, and camping sites for hardware construction. Garbage collection bins, strongly advocate the participants to care for the desert environment. Since its development, the Hero Club has long been not only a corporate behavior, but also shoulders heavy social responsibilities and missions.
The 10th 2015 Off-Road E Family Alashan Heroes Meeting
【Carnival】
From October 1st to October 5th, 2015, Tengger Desert, Alxa, Inner Mongolia
The Heroes Club in 2015 ushered in its tenth birthday, and it has been greatly optimized in terms of event arrangement, venue construction, and supporting services. Dream car show, “e-family public welfare fund” theme activities, caravan and camping conference, domestic mainstream off-road car manufacturer show, car planet, outdoor products exhibition and many other wonderful activities with the theme of car culture have been improved, attracting a total of sightseeing, More than 170,000 people participated in tourism, self-driving experience, etc.
More than 1,000 racers from all over the country, the United States, Canada and other overseas countries will participate in a series of desert car competitions such as the off-road e-family T3 desert challenge, the Tengger desert challenge, the rock challenge, and the local brigade challenge. It is worth noting that the extreme off-road event “Thor’s Hammer” located in the southwest of California, USA also appeared in the 10th Heroes Meeting, which also declared the international influence of the off-road e-family Alxa Heroes Association.
The Eleventh 2016 Off-Road E Family Alashan Heroes Meeting
【Dream International Aviation Conference Appears at the Hero Club】
From October 1st to October 6th, 2016, Tengger Desert, Alxa, Inner Mongolia
The ten-year journey of the Hero Club has set sail. This year, the Hero Club has planned six major events, the T3 Challenge (the traditional event of the Hero Club), the Quake Challenge (the hottest event in the United States), and the Tengger Desert Challenge (No. Three times), the Rock Challenge (that is, the 4th China Wrangler Conference Rock Climbing Competition), the All-Terrain Vehicle Grand Prix (born out of the Heroes TA Desert Challenge), and the final battle of the China Cross-Country Rally.
The FB-Max series evening party was upgraded to Tengger International Music Festival, Dream International Aviation Conference, Legend of Heroes Asia Finals landing in Tengger, and Dream Auto Show was upgraded again. Even though the usable area of the main venue in 2016 has more than four times that of last year, the venue is still full of cars. In 2016, the basic construction of the camp has been greatly improved compared with previous years, and problems such as water, electricity, toilets, bathing, and mobile phone signals have been more properly resolved. In terms of content, its richness is sufficient to meet the needs of people of different ages and classes.
During the 2016 Heroes Festival, a total of 308,000 vehicles entered the park and 934,000 people visited the park. Hundreds of mainstream media led by CCTV-1 “News Network” and CCTV-5 conducted live reports on the whole process. At the beginning of the second “ten-year” journey of the Hero Club, it has successfully transformed from a gathering in the off-road circle to a national and even world-renowned off-road carnival.
The Twelfth 2017 Off-Road E Family Alxa Heroes Meeting
【Upgrade of the star-studded event】
From October 1st to October 6th, 2017, Tengger Desert, Alashan, Inner Mongolia
The grand prelude of this year’s Heroes Meeting is the Dakar China Race. The scale of the event is grand and the content of the activities is colorful. The number of vehicle tourists has greatly exceeded the previous ones.
More than 100 teams and more than 300 cars signed up for this T3 Desert Challenge; GR China Automobile Super League (GRAND RACING) made its debut at the Alxa Heroes Meeting, and launched a series of GR car group single-brand and GR UTV group events; rock climbing The climbing competition set up a variety of tracks and challenges of difficulty levels; the “Alxa Theme COART Carnival” event brought Li Chen, Li Yapeng, Tan Weiwei, Lao Lang, Jiang Yiyan, Hao Yun and other big-name celebrity guests to help out, hundreds of The “Alien Camp” collection, National Geographic Image Exhibition, art installations, and the 77-day movie-themed camp presented an unprecedented desert carnival.
The Thirteenth 2018 Off-Road E Family Alxa Heroes Meeting
【The hero goes home and returns to his original heart】
From October 2nd to October 5th, 2018, Tengger Desert, Alxa, Inner Mongolia
After the continuation of the past 12 successful Heroes Meetings, the 13th Off-Road E Family Heroes Meeting is still full of highlights. Centering on the concept of “heroes go home and return to their original aspirations”, events and activities with cross-country e-family members as the core will be launched, and events such as T3 Desert Challenge and Tengger Challenge, which are popular among members, will be built as core competitions. At the same time, seven major competitions and six major events, including China Modified Car Parade Festival, Crazy Monster Truck Show, and Dream Super League, have been upgraded.
As the biggest highlight of this opening ceremony, the torch platform was used for the first time to kick off the hero meeting by lighting the torch, and joined the parade for the first time. Representative teams from 34 provincial brigades, clubs, and exhibitors slowly drove into the center of the venue , to accept the attention of all the guests and audience.
The infrastructure and supporting facilities of the park have also been greatly improved. The holy fire platform, music square, car town, children’s playground, Mengyuan characteristic accommodation area, RV camp, and tourist service center have all been completed. The leisure plaza and commercial supporting area are more convenient for the participants, and the small traffic shuttle bus in the park realizes the normal operation of the park, creating a safer, environmentally friendly and comfortable environment for members and tourists.
