In the past 2019, “winter in the auto market” and “I’m too far south” seem to be the leading keywords in the industry, depicting a depression scene. But for industry leaders, the perception of market temperature is a different experience. The intensification of the Matthew effect has made the performance of leading companies and excellent products even stronger. Among them, the Haval H6, the Chinese sacred car, performed a good show in the auto market god list at the end of the year and the beginning of the year: on the basis of Great Wall Motors once again breaking through the annual sales of one million, the Haval H6 also ushered in the global sales volume of 3 million. The bright moment can be said to sweep away the haze of the auto market, which is enough to inspire the Chinese auto industry.
“Champion of long-distance running”, won 3 million in the world in 8 years
Going back to 2011, after years of high-speed GDP growth of more than 10%, per capita disposable income has increased significantly, and living standards have been significantly improved, which in turn has allowed the growth of automobiles to enter the family. At this time, under the guidance of the “Focus Strategy”, Haval Motors took the lead in launching the Haval H6 model, which is positioned as an urban SUV.
It coincides with the era of SUV blowout and the huge demand in the Chinese market. Haval H6 has been sought after by consumers as soon as it was launched. It took only one year to surpass Tiguan and CR-V, which have long dominated the rankings, in September 2012, and won the championship of SUV sales rankings. The era of dominance.
As of December 31, 2019, the cumulative global sales of Haval H6 have reached 3 million. Behind it are countless high-profile moments of Haval H6, including: In August 2011, Haval H6 was officially launched, successfully creating the compact SUV market in China; The first Chinese brand model to win the monthly sales crown of SUV; in December 2016, the monthly sales volume of Haval H6 exceeded 80,000 units, becoming the first Chinese SUV brand in the world to achieve this record in monthly sales of a single model, and the record has been maintained to this day; In December 2019, Haval H6 won a total of 79 SUV monthly sales champions, and won the SUV annual sales champion for 7 consecutive years; Haval H6 is the first model in the Chinese market to reach 3 million units in just 8 years, and it is even more so. The first Chinese brand model recorded.
It is these champions and No. 1, multi-dimensional cohesion, let Haval H6 become the “long-distance running champion” in the industry’s attention, and made it possible for Haval H6 to reach the record of 3 million vehicles that other brands can only achieve in 25 years in only 8 years. Further demonstrates the speed of the divine car.
Haval H6’s record of 3 million in 8 years is not only a sales figure, but also an affirmation of the Haval brand’s persistence and hard work for many years. Looking around, the current 3 million club is all joint venture models, and the entry of Haval H6 has completely broken their joint monopoly, and a brand new car market matrix is coming! As the first Chinese brand model to enter the 3 million club, Haval H6 has carried the banner of Chinese brands, leading Chinese brands to continue to improve, and showing the strength of Chinese brands to the world.
Strength PK joint venture, the champion is more golden and pure
Perhaps, some people disagree with the achievement of 3 million vehicles in 8 years. Then we might as well take stock of the time it took for some joint venture models of the 3 million club to achieve this record. Among them, Jetta, Corolla and Lavida took 25 years, 15 years and 9 years respectively, while Haval H6 only took 8 years, undoubtedly becoming the fastest The car that achieved this record.
Hard-core technical strength: In the competition with joint venture models, the most convincing thing is the hard-core product strength, and the powertrain is particularly important. The self-developed 1.5GDIT engine and 7DCT gearbox equipped on Haval H6 have won the titles of “Top Ten Engines” and “Top Ten Transmissions in the World”, with excellent power performance. Among them, the CVVL continuously variable valve lift technology applied to the 1.5GDIT engine is comparable to that of BMW; the 7DCT transmission has 85 patents and independent intellectual property rights, and the transmission efficiency exceeds 95%. This also means that Haval H6 has successfully broken the monopoly barriers established by foreign-funded enterprises in the field of automotive core components, and won the most critical battle against joint venture models.
Leading intelligent network connection: With the in-depth development of Internet + and the application of 5G technology, automotive intelligence has become a new direction of competition. As an industry leader, the Haval brand officially launched the industry-leading Hi-Life intelligent network connection system in 2019 after launching the intelligent network connection 1.0, 2.0 and 3.0 systems. This system not only supports more than 64 voice types and global wake-up free, but also integrates more than 50 car applets that are the world’s first premiere, enabling smart parking and co-connection with smart homes. Its functions far exceed the “antique” car-machine systems on joint venture models such as Tiguan and CR-V.
Safety continues to increase: Haval H6 adheres to the concept of building the safest SUV, and constantly iteratively upgrades safety protection. The “armor safety” protection of Haval H6 is constructed through the bone ring body structure and 65% high-strength steel laser welding body, and successfully challenged the most severe rollover test; intelligent technology blessing: lane departure warning, lane keeping, and lane merging assistance system And the high-definition 360-degree panoramic image with megapixels escorts the safe travel of consumers.
In addition, Haval H6 can also rely on the three technological strategies of Great Wall Motors “Intelligent Networking Strategy”, “Intelligent Safety Strategy” and “Intelligent Driving Strategy” to continuously promote the upgrading of automobile intelligence level and technological strength, and further expand the relationship with joint venture models. advantage gap.
Such a gap is directly reflected in the monthly sales list and the annual sales list. In 2019, Haval H6 won the monthly sales of SUVs for 12 months throughout the year, with a total of 386,405 units sold throughout the year, while Tiguan only sold 249,457 units throughout the year, a difference of nearly 150,000 from Haval H6. It can be seen that even Tiguan, RAV4, CRV, X-Trail and other models with global reputation cannot shake the champion status of Haval H6 in the Chinese market. And this also makes Haval H6’s champion quality even more pure, and the record of 3 million vehicles in 8 years is also very precious.
Starting from RMB 3 million, compete in the global auto market
In the future, standing at a new starting point of 3 million, Haval H6 will forge ahead, in accordance with the highest manufacturing quality standards, relying on the latest scientific research results, to create the most competitive champion model, leading Chinese brands into the global market.
With the accumulation of 3 million sales and the expansion of overseas markets, Haval will reach the next 3 million milestone more efficiently, and in the wave of globalization, it will take the lead in influencing the global market on behalf of Chinese brands and open a new chapter in the globalization of Chinese automobiles.
