For a long time, in the field of pickup trucks in China, the dominance of Great Wall pickup trucks has been undisputed. In October this year, Great Wall Pickup Trucks surpassed itself again in terms of sales, with 16,000 new cars sold, a year-on-year increase of 22.5%. The market share has also reached a new high, reaching an astonishing 40.24%, achieving the sales miracle of “every 5 vehicles sold have 2 from Great Wall pickups” in the pickup truck market.
Behind this, the Great Wall Cannon, which opened the era of passenger pickup in China, has contributed a lot. As an online celebrity pickup truck that has been widely recognized and concerned by consumers, Great Wall Pao has achieved a “good start” with 5,020 units in October this year after the launch of passenger pickup trucks and commercial pickup trucks one after another, becoming the first domestically-made high-end pickup truck sales of more than 100,000 yuan name.
Great Wall Cannon
At present, the order of Great Wall Cannon has exceeded 10,000 units, and will usher in the historical moment when 10,000 units will be rolled off the production line on December 5. Since its launch on September 5, only with the blessing of passenger pickups and commercial pickups, it has won orders for 10,000 units in the past two months. It is conceivable that the launch of the Great Wall Pao off-road pickup has condensed the trend of “three guns at once” Finally, the Great Wall Cannon will surely create a greater sales miracle.
The pre-sale of the limited edition Great Wall Cannon off-road pickup started at the 2019 Guangzhou Auto Show
In fact, the success of the Great Wall Pao cannot be separated from its leading product strength, as well as the service and experience that directly hit the weakness of the pickup truck market, allowing consumers to further appreciate the charm of pickup truck products.
In terms of product strength, the Great Wall Cannon has a number of “super-standard” configurations, including more than 100 sound insulation/sound-absorbing design treatments, and the application of multi-link rear suspension, so that the noise of the vehicle at idle speed is only 38.5 decibels; equipped with 2.0T+8AT The perfect power combination, combined with TOD intelligent four-wheel drive and rear axle electronic differential lock, brings the ultimate driving experience; adopts a new generation of Internet of Vehicles and L2 level automatic driving technology to realize the absolute intelligence of the vehicle.
The Great Wall cannon has a number of “super specification” configurations
It can be said that many of these configurations appeared on pickup trucks for the first time, making the Great Wall Cannon have the comfort of a car, the off-road performance better than an SUV, and extremely high playability. It can be said that it has created a multi-purpose passenger vehicle. The new category of trucks has led China’s pickup trucks into the 3.0 multi-purpose passenger era.
It is worth mentioning that, relying on the smart information system that fully coordinates research, production, supply, sales, people, finance, and materials, the lean and efficient production capacity of Great Wall Motor’s Chongqing smart factory also provides a strong foundation for the implementation of Great Wall Cannon’s leading product strength. The support can ensure that every car that rolls off the assembly line can be delivered to consumers with high quality.
Great Wall Motor Chongqing Smart Factory
In terms of service and experience, Great Wall Cannon has integrated multiple channels such as the Great Wall Cannon APP, major online shopping malls, more than 2,000 sales and service networks across the country, and pickup truck franchise stores that continue to open around the world, providing users with online + offline integrated exclusive service.
At the same time, Great Wall Pao is taking the user as the center to create a full-scenario pickup truck life. At the same time, it is building an open and shared pickup life community——Great Wall Pao Alliance, which realizes the open sharing of marketing promotion, peripheral products, space, and user circles. Various forces promote the pickup truck culture to become a new national trend, making pickup trucks an attitude and a way of life.
Great Wall Cannon: Start a New Life for Pickup Trucks
With the comprehensive development of products, services and experience, Great Wall Pao is opening up a new era of Chinese pickup truck culture, allowing many users to have new choices for car purchase and lifestyle overnight, living with full-scene pickup trucks, and gradually making pickup truck culture from a young age. The public culture is increasingly moving towards the mainstream car culture.
It is reported that after Great Wall Pao Wantai goes off the assembly line, Great Wall Pao will also upgrade the existing service system and launch more affordable, practical and caring services, directly attacking the weakness of poor sales and service in the pickup truck market, and leading the industry in service innovation and transformation. At the same time, it will allow more consumers to easily start a new life of pickup trucks, thereby accelerating the process of passenger pickups in China, and making pickups truly popular!
