In the past many years, “luxury” was only used to describe the level of the 7 series, because “luxury” means to provide more surplus than daily needs, surplus space, power and enjoyment functions, etc. Now, the new generation of BMW 3 Series has been fully evolved, and it can be called “luxury” in every respect.
Luxurious space, directly catching up with the previous executive-class sedan
As we all know, BMW 3 Series has always been famous for its powerful, agile and accurate handling, but few people pay attention to the “growth” of almost every generation of 3 Series. The standard wheelbase of the upcoming seventh-generation BMW 3 Series is as high as 4719x1827x1459 mm in length and width, and the wheelbase is 2851 mm, which is not only much larger than the previous generation of 3 Series (the wheelbase is increased by 41 mm), but also completely surpasses the 5 Series launched in 1996. series (E39, wheelbase 2830 mm). The long wheelbase of the new BMW 3 Series has increased by 110 mm on this basis, reaching 2961 mm, even surpassing the 5 Series (E60, wheelbase 2888 mm) launched in 2003.
In terms of space comfort alone, the all-new BMW 3 Series is on a par with executive-class luxury cars, but what is commendable is that its sportiness is as good as ever, thanks to the improvement of vehicle design and manufacturing technology. Models with two wheelbases are all standard equipped with new angel eye extended LED headlights, intelligent air intake grille, 18-inch wheels, and the unique welcome light carpet derived from the contemporary 7 series, giving a brand new The BMW 3 series is more luxurious.
The luxury of the interior cabin, exquisite workmanship and leapfrog equipment can be seen everywhere
Inside the car, you will feel a sense of modern luxury. The instrument panel is wrapped with Sensatec synthetic leather and exquisite double stitching technology. The new programmable full LCD digital instrument panel adopts the same design as the new X5 and the new 7 series. The multifunctional steering wheel wrapped in leather feels excellent. The standard 10.25-inch touchable central display of the whole series is within reach, with excellent ergonomics. The three “functional islands” with metal trim are clean and tidy, and the hobnail pattern decoration pattern commonly used in luxury watches is used for chrome-plated decoration, and the craftsmanship is extremely elegant. The finely crafted solid wood decoration and soft materials can be seen everywhere, showing luxurious texture everywhere.
The rear row is also filled with a luxurious atmosphere. The comfortable seats tailored for China are thickened in the front and rear rows, and the rear seats have thickened cushions and backrests by as much as 20mm. The concave headrest has lateral support. It is also equipped with noble soft pillows and an upgraded chrome-plated central armrest, which brings excellent touch to the occupants.
For the first time, the new BMW 3 series introduces intelligent sensor ambient lights with 11 color combinations into this level and is standard equipped with all series, while long-wheelbase models are equipped with super large panoramic sunroof as standard, making the interior atmosphere elegant and beautiful no matter day or night.
Hearing luxury and quietness have reached an unprecedented level
The brand-new manufacturing process of the all-new BMW 3 Series brings a significant improvement in quietness. SynTAK synergistic thermoacoustic chamber technology isolates the noise and heat of the power transmission system from the source. The new car uses the front windshield of acoustic glass, a large amount of foam material is filled in the A-pillar and other car body cavities, an integrally formed sound insulation panel is added in the door panel, and the bottom of the car is almost completely sealed, which brings excellent quiet effect to the new car.
The perfect quietness is the best stage for harman/kardon high-end car audio system, which will bring customers an auditory feast like a mobile concert hall. The new BMW 3 Series can provide a harman/kardon high-end surround sound system composed of up to 16 precisely tuned speakers. The system is tailor-made for the new BMW 3 Series. There are one high-frequency speaker with a diameter of 26 mm and seven mid-range speakers with a diameter of 100 mm, and two subwoofers with a diameter of 217 mm are placed under the front seats. Harman/kardon’s rich speaker configurations, precise and reasonable positioning and perfect integration with luxurious interiors aim to bring the drivers and passengers of the new BMW 3 Series live music enjoyment. In addition, the application of two core technologies guarantees the super-high music quality enjoyed by listeners. One is the AURAVOX equalization system. The complex acoustic environment inside the car has always been a huge challenge for “good sound”, and AURAVOX can effectively conquer it This challenge enables all speakers to unleash their full potential, bringing clean, lossless, live-like music to the occupants. The second is the LOGIC7 surround sound technology applied to the BMW 7 Series sedan, which can convert the input stereo signal into an astonishing surround sound signal, creating an impressive sound experience for every driver and passenger in the new BMW 3 Series. With deep 360-degree immersive surround sound, you can enjoy the luxurious listening feeling like being in a concert hall. In addition, LOGIC7 tailors an exclusive emperor seat for every passenger in the car. No matter where the driver and passengers sit, they can enjoy almost the same luxurious high-fidelity performance brought by the harman/kardon audio system. The perfect quietness is the best stage for harman/kardon high-end car audio system, which will bring customers an auditory feast like a mobile concert hall. The new BMW 3 Series can provide a harman/kardon high-end surround sound system composed of up to 16 precisely tuned speakers. The system is tailor-made for the new BMW 3 Series. There are one high-frequency speaker with a diameter of 26 mm and seven mid-range speakers with a diameter of 100 mm, and two subwoofers with a diameter of 217 mm are placed under the front seats. Harman/kardon’s rich speaker configurations, precise and reasonable positioning and perfect integration with luxurious interiors aim to bring the drivers and passengers of the new BMW 3 Series live music enjoyment. also, The application of two core technologies guarantees the ultra-high music quality enjoyed by listeners. One is the AURAVOX equalization system. The complex acoustic environment inside the car has always been a huge challenge for “good sound”, and AURAVOX can effectively conquer this The challenge is to make all the speakers unleash their full potential and bring clean, lossless, live-like wonderful music to drivers and passengers. The second is the LOGIC7 surround sound technology applied to the BMW 7 Series sedan, which can convert the input stereo signal into an astonishing surround sound signal, creating an impressive sound experience for every driver and passenger in the new BMW 3 Series. With deep 360-degree immersive surround sound, you can enjoy the luxurious listening feeling like being in a concert hall. In addition, LOGIC7 tailors an exclusive emperor seat for every passenger in the car. No matter where the driver and passengers sit, they can enjoy almost the same luxurious high-fidelity performance brought by the harman/kardon audio system. The perfect quietness is the best stage for harman/kardon high-end car audio system, which will bring customers an auditory feast like a mobile concert hall. The new BMW 3 Series can provide a harman/kardon high-end surround sound system composed of up to 16 precisely tuned speakers. The system is tailor-made for the new BMW 3 Series. There are one high-frequency speaker with a diameter of 26 mm and seven mid-range speakers with a diameter of 100 mm, and two subwoofers with a diameter of 217 mm are placed under the front seats. Harman/kardon’s rich speaker configurations, precise and reasonable positioning and perfect integration with luxurious interiors aim to bring the drivers and passengers of the new BMW 3 Series live music enjoyment. In addition, the application of two core technologies guarantees the super-high music quality enjoyed by listeners. One is the AURAVOX equalization system. The complex acoustic environment inside the car has always been a huge challenge for “good sound”, and AURAVOX can effectively conquer it This challenge enables all speakers to unleash their full potential, bringing clean, lossless, live-like music to the occupants. The second is the LOGIC7 surround sound technology applied to the BMW 7 Series sedan, which can convert the input stereo signal into an astonishing surround sound signal, creating an impressive sound experience for every driver and passenger in the new BMW 3 Series. With deep 360-degree immersive surround sound, you can enjoy the luxurious listening feeling like being in a concert hall. In addition, LOGIC7 tailors an exclusive emperor seat for every passenger in the car, no matter which seat the driver or passenger sits on,
The luxury of technology, innovative technology is on par with flagship models
Innovative technology has become a new dimension of luxury, and the all-new BMW 3 Series does its part. It is not only the leader in its class, but also on par with the flagship of the BMW family. The whole series comes standard with the seventh-generation BMW iDrive intelligent man-machine operating system that supports remote software upgrades. The interface of the 10.25-inch touchable central display can be defined by the driver, and the number of gesture controls has been increased to seven. personal assistant”. This is a self-learning artificial intelligence system that can be activated with a custom language and implement a series of vehicle control and interconnection functions through voice. The full-color head-up display system, which has a projected area 70% larger than that of the previous model, is available for customers to choose.
The new car also provides the latest generation of BMW professional driving assistance systems, including “hands-free” low-speed car following function, active cruise with speed limit recognition and lane keeping assistance systems, enhanced parking assistance systems, etc. BMW’s first 50-meter automatic tracking and reversing and the wireless connection AppleCarPlay popular with young customers are all included in the standard equipment of the whole series.
The new BMW 3 Series is equipped with a digital key function implemented through NFC (Near Field Communication Technology). Users only need to place their smartphones close to the door handle to unlock the vehicle, and they can also use this function to start the engine after getting in the car. The digital key can also be used through the BMW cloud interconnection APP, and it can authenticate five mobile phones at the same time, which is more flexible than the traditional physical key.
Generally speaking, the luxury of the new BMW 3 Series is not just a new design, high-grade materials and high-tech configuration, precise manufacturing process and surging power, but a combination of all the above, so that the new BMW 3 Series leapfrogs and reinvents itself. “Sports luxury” is defined.
