Under the guidance of the new “first strategy”, the BMW Group has continuously deepened its China strategy and steadily implemented the “2+4” strategic measures. 2019 is BMW’s “Year of Large Luxury Cars”, “Year of X” and “Year of Sports”. BMW Group is focusing on “customer-centric” and providing Chinese customers with more diversified choices with a strong product offensive to promote Sustainable high-quality growth of core business.
As the pioneering model of the BMW X family, the BMW X5 has been leading the market segment in China for ten years. After the all-new BMW X5 was launched at the end of last year, in the first eight months of this year, sales of the xDrive40i model exceeded 15,000 units, continuing to maintain its leading position in the market segment. Today, the all-new BMW X5 adds two new members: the all-new BMW X5 xDrive30i X design package and the all-new BMW X5 xDrive30i M sports package. The manufacturer’s suggested retail price is RMB 699,900. The two new models will continue to complete the new BMW X5 product lineup, further promote BMW’s “Year of X” product offensive, and consolidate the leadership and competitiveness of the BMW X family in the luxury SAV segment. The new model integrates strong power, intelligent digital interconnection and innovative driving assistance technology, rich standard configuration, exclusive luxury driving experience and many other highlights at the same level, and continues to strengthen the new BMW X5’s leading position in the market segment.
High-efficiency golden power combination, taking into account performance and energy consumption
The new BMW X5 xDrive30i is equipped with a BMW 2.0-liter TwinPower Turbo engine that incorporates many innovative technologies, which can achieve a strong power of 195 kW/265 horsepower. It is matched with an 8-speed sports automatic manual transmission with shift paddles. The hourly acceleration takes only 6.9 seconds, which is 0.6 seconds higher than that of the previous generation model, reaching the fastest in its class. Thanks to the lightweight body design and the application of innovative technology, the comprehensive fuel consumption of the new model is only 7.9 liters per 100 kilometers, which is 1.1 liters lower than that of the previous model, which once again reflects BMW’s high-efficiency power advantage.
The new model is also equipped with a more intelligent BMW xDrive all-wheel drive system, which can more efficiently distribute driving force between the front and rear wheels from 0-100% according to driving conditions, improving driving control, stability, agility and grip. At the same time further reduce fuel consumption. The innovative electronically controlled braking system enables quicker braking response and shortens the braking distance, thereby enhancing active safety.
Innovative intelligent interconnection and driving technology, leading the future of digital travel
The BMW Group has been a pioneer in the digital transformation of the automotive industry. The new BMW X5 leads the trend with more innovative and forward-looking technologies. The smart interconnected cockpit equipped with the new BMW X5 xDrive30i includes dual 12.3-inch high-definition instrument clusters and a touch central control display, as well as the seventh-generation BMW iDrive intelligent human-computer interaction system. The digital operation has created a new form of human, vehicle and digital interactive experience.
The seventh-generation BMW iDrive intelligent human-computer interaction system adopts the most advanced all-digital design, showing BMW’s brand-new display and control concepts. You can freely choose the iDrive knob, multi-function buttons on the steering wheel, touch screen, voice or gesture control to realize diversified and personalized interaction modes between the driver and the vehicle.
BMW Intelligent Personal Assistant is not only a BMW expert who “understands cars”, but also a personal assistant who “understands you”. It can be activated by customizing wake-up words, such as “Hey, BMW”, and can automatically adjust the lighting system, audio system and air-conditioning system according to voice commands to achieve natural interaction. This function can also set the cockpit care program, covering refreshing and soothing modes, to provide the driver with a relaxed and pleasant driving experience. More importantly, it will be compatible with third-party services such as other digital voice assistants, so as to seamlessly connect with digital life.
The new BMW X5 xDrive30i can also use the remote software upgrade function to keep the entire vehicle up to date at all times, including vehicle safety upgrades, software updates and service upgrades, and can realize remote upgrades of human-computer interaction systems, multimedia, navigation, voice, and power brake systems , let the car “eternal youth”. The wireless Wifi hotspot and wireless Apple CarPlay equipped in the car provide users with the best digital experience.
The new model can also choose the industry-leading professional driving assistance system, which includes 11 advanced functions such as hands-free low-speed car following function, collision prevention assist function, and lane change assist function, demonstrating BMW’s innovative achievements in the field of autonomous driving. Among them, the unique hands-free low-speed follow-up function at the same level allows the driver to release both hands from the steering wheel when the vehicle speed is lower than 60 km/h on high-speed and express roads with clear lane lines, and Let the vehicle follow the vehicle in front to drive automatically. Drivers can also enjoy advanced parking assistance systems, among which BMW’s first 50-meter tracking and reversing assistance function. In a narrow space or when the driver cannot clearly observe the situation behind, the system can Under normal circumstances, the vehicle trajectory is stored, and through the stored last forward operation, the vehicle is allowed to reverse along the original trajectory for 50 meters.
Rich configuration, highlighting luxurious texture and comfortable driving experience
The all-new BMW X5 xDrive30i has a completely new look from the outside to the inside. In terms of appearance, the all-new BMW X5 xDrive30i is the first to provide the X design package in China. The rough front and rear enclosures, bottom fenders and chrome-plated pedals further highlight the off-road performance. Textured aluminum exterior components enhance the sense of luxury. For the BMW X5 xDrive30i M sports package model, you can also choose a dark package, including dark gray Alcantara interior roof, dark luggage rack, side window frames, kidney grille and exhaust tailpipes, to enhance the sense of movement. It is worth mentioning that the two new cars come standard with the largest 20-inch aluminum alloy wheels in their class, which is the finishing touch, which further strengthens the sense of power and recognition of the new cars.
The interior design also adopts BMW’s brand-new interior style. The driver-centered cockpit design, selected luxury materials, top-notch manufacturing technology and leading standard configurations at the same level combine unique luxury quality with comfortable driving. The experience comes together. The new BMW X5 xDrive30i comes standard with bright crystal-textured interior components (including shift lever, engine start and stop buttons, volume control knob and iDrive knob), Vernasca leather sports seats with exquisite perforated patterns, comfortable rear headrests and Sensatec The material instrument panel brings luxurious visual enjoyment and unique touch to the interior space of the car; the “Angel Wings” welcome light carpet, intelligent sensor ambient light and panoramic sunroof bring dreamy light experience and immersive nighttime driving experience Driving atmosphere. Customers can also choose a number of leapfrog luxury configurations, such as an advanced fragrance system that provides 8 fragrances in the car, personalized custom Merino extended leather, four-zone air-conditioning, etc., pushing the luxurious atmosphere in the car to a new level.
Leading the eight standard configurations at the same level, highlighting customer-centricity
The all-new BMW X5 xDrive30i model provides customers in the Chinese market with many luxury configurations ahead of its class. Among them, the eight most attractive standard configurations include: bright crystal texture interior components, welcome light carpet and intelligent sensor ambient light, 20-inch aluminum alloy wheels, collision prevention assistance function, parking assistance system, intelligent interconnected cockpit ( Dual 12.3-inch high-definition display screens and the seventh-generation iDrive intelligent human-computer interaction system), remote software upgrades, and wireless Apple Carplay fully demonstrate the sincerity to Chinese customers.
The BMW X5 is the pioneer of the SAV segment. In the past 20 years, it has been imitated by virtue of its strong product power, but has never been surpassed. The all-new fourth-generation BMW X5 is continuing this legend. Relying on the “customer-centered” innovation, this medium-to-large luxury SAV with accumulation, reputation and strength has been continuously refined, further strengthening its dominance in China’s medium-to-large luxury SAV market.
