In recent years, tourism has played an increasingly important role in the UK’s economic structure. According to statistics, in 2018, more than 500 million foreign tourists visited the UK, a year-on-year increase of 25%. The number of RV and self-driving camping tourists has also increased significantly. About 37% of tourists choose to travel by car when they travel to Europe or the United Kingdom. In the UK, where the camping culture is highly developed, Wigwam Holidays has become increasingly popular in recent years and has gradually become a leader in the UK chain camping industry. Tourists will fully feel the service concept of the camp when they experience the holiday chain camp of wooden houses and villas: “Add money and color to outdoor life”. The camp strives to provide a free and open outdoor experience for every visitor. Freed from boring work and life, seeking a comfortable, low-cost, and stress-free camping life has almost become a “Buddhist experience” specially created for high-pressure urban people.
Charles and his brand story
The wooden house villa holiday chain camp brand has been in operation for nearly 18 years since its establishment in 2000. Although it is not a long history, it has developed very rapidly in recent years. At present, there are more than 84 chain camps in the UK, and this number is still increasing. The layout of the chain camps is laid along the main tourist routes in the UK, combining local tourism resources and balancing the layout, so that the passenger flow is guaranteed. The wooden house villa holiday chain camp adheres to the environment-friendly business philosophy, and has various types of villa log cabins in the camp. As early as 20 years ago, the idea of building log cabins with environmentally friendly wood had already begun to germinate. The brand story of the wooden house holiday chain camp began in 1989 at Dorset’s Hooke Park College.
Charles Gulland, then a student at Dorset’s Hooke Park Academy, dreamed of one day designing a log cabin. These trees have not been painted, and after being made into timber, they are directly used in the construction of wooden houses. After years of hard work, Charles worked as a Residential Designer for the Scottish Country Council. He is passionate about the design of houses and buildings. After years of deep cultivation in this field, he decided to develop some low-cost, environmentally friendly cabins built along country roads, so an idea of entering the camping industry came into his mind. In 1992, Charles founded the All Round construction company, which mainly builds some dome log houses. These log houses are all made of local materials, and each piece is a circular structure. He has also worked with students at Heriot Watt University to develop unique designs that maximize the building’s cost to a minimum, yet of exceptional quality. When he came into contact with these construction industries, Charles found that the profit potential of this industry was huge, so he had an idea of designing different “camping accommodation units”. Using steam-bent wood and pine-leaf panels, he designed fully insulated, insulated camping cabins, which came to be known as “igloos.” With the rapid development of the camping industry in the UK, Charles founded the wooden house holiday chain camping brand in 2000. His original intention of establishing the brand was to provide people with a perfect outdoor experience. After the establishment of the brand, it has developed rapidly, and there are more and more franchisees. In the past ten years, more than 80 chain franchisees have been developed.
come from behind
Scotland is the area with the densest distribution of wooden villa holiday chain camps. There are a total of 40 wooden villa holiday chain camps in this area. Due to the dense population, high level of economic development and more beautiful natural landscape in Scotland, this area It has become the main distribution area of chain camps; there are 32 chain camps distributed in England; compared with the prosperity and urbanization of England and Scotland, Wales is simple and rural in terms of natural scenery, customs, language and culture. There are 5 wooden villa holiday chain camps distributed in the region; there is a wooden villa holiday chain camp in Northern Ireland and the Isle of Man each.
Distinctive
Scotland has a vast land area, about 10,000 kilometers of extended coastline, beautiful seaside scenery, and it is also the most visited place by tourists. Due to the proper management of the local government, the local natural environment and wild animals and plants have not been destroyed, and they still maintain their original appearance. It is more suitable for activities such as hiking, kayaking and wild adventures. Many of Scotland’s chain cottage holiday camps offer rare wildlife encounters such as golden eagles, wild deer, red squirrels, beavers and mountain hares. The unique wildlife group is also an important magic weapon to attract tourists to visit the camp. Mountains and seas are connected, and wild species shuttle among them. The agility hidden in the tranquility is the ideal life pursued by people living in the city. The villa holiday chain camp is such a carrier connecting nature and humanity. At the same time, there are also many virgin forests and mountains here, which provide a unique material library for photographers.
Long beaches and golden hills make Northern Ireland the perfect family holiday camping option. It is more suitable for tourists who love adventure sports. Rock climbing, horseback riding, ice skating and low-altitude flying are all very popular entertainment projects in recent years. Northern Ireland is also a paradise for golf lovers. There are many world-class golf courses here. The 2015 Irish Open organized by the Royal County Down Club was held here, so golf has also attracted a large number of tourists here. Of course, Ireland is also a place full of stories and legends, where the largest freshwater lake in the UK – Loch Ney flows. Smart camp operators will also combine many traditional Irish festivals with camp programs to attract and retain more visitors.
profitable
In the increasingly competitive UK campground market, the model of campsite owners or operators choosing to hide under the wings of large chain brands has begun to pay off. According to statistics, the annual occupancy rate of the campsites under the wooden house villa holiday chain campground is 5% to 10% higher than that of other campsites in the same area. For now, the camping population in the UK and even Europe is gradually changing from aging to younger. More young parents will take their children to go outdoors to explore and go camping. They are also more inclined to choose chain brand campsites, so it is It is not difficult to foresee that the British chain campground brand may usher in the next era of big explosion.
