The new year of 2020 is extraordinary. In the face of the raging new crown pneumonia epidemic, the whole country is united and devoted to the prevention and control of the epidemic with firm belief and tenacious perseverance. While supporting front-line medical staff, all walks of life bravely shoulder their responsibilities to ensure the stable operation of social life. As one of the pillar industries of the economy, the automobile industry also contributes to maintaining the steady development of economic work.
At present, SAIC Volkswagen’s Anting, Yizheng, Ningbo, Changsha and other production bases have resumed work one after another, and other production bases have also started preparations for resumption of work one after another. The company’s various operations are gradually on track. On February 28th, as a brand-new Xinrui and a brand-new Xindong rolled off the production line, SAIC Volkswagen ushered in the 22,000,000th and 22,000,001st cars off the assembly line, becoming the first domestic passenger car with a cumulative output of more than 22 million. car business.
Skoda Xinrui and Xindong entered the domestic market successively in 2013 and 2014. With their exquisite shape, wide and comfortable space, efficient power and high value advantages, they have received wide acclaim from consumers. The brand-new Xinrui and brand-new Xindong that rolled off the assembly line this time are another masterpiece under the brand rejuvenation strategy. Based on the Skoda VISION GT concept car, the new car has a younger and more dynamic shape, with simple and sharp lines and sharp-edged surfaces everywhere. The new car is equipped with Banma Smart Mobility interconnection system and has powerful smart travel ecological services. Its smart parking and smart refueling functions cover more than 15,000 parking lots and 4,000 gas stations across the country. In addition, the two new cars are equipped with ESP electronic body stabilization system, TPMS intelligent tire pressure monitoring system, HHC hill assist system, etc. as standard, continuing the traditional advantages of German cars with excellent safety. At the same time, the new Xinrui and Xindong series are equipped with an air-conditioning system with Clean Air function as standard. The air-conditioning filter uses multi-layer composite filter materials as a whole, which can efficiently filter dust and other tiny particles and maintain excellent air quality in the passenger compartment. At present, the two new cars have been rejuvenated and launched, bringing consumers a comprehensive upgrade experience.
Rejuvenate the brand image and shape the reputation of quality
At present, China’s auto industry has entered a period of deep adjustment, with intensified market competition and increasing brand concentration. SAIC Volkswagen digs deep into market demand, focuses on user experience, and continues to promote the brand. Skoda celebrates its 125th anniversary this year. With a history of more than 100 years, the Skoda brand is based on tradition, looks to the future, and actively implements brand rejuvenation. Last year, the brand launched a variety of personalized and intelligent models that meet the needs of young people, such as Octavia, New Super, and Comic GT. Now the arrival of the new Xinrui and Xindong has also injected more youth and vitality into Skoda.
The Volkswagen brand released a new brand design and logo in 2019, showing a new look of the brand full of rhythm and vitality with a new visual language and design style, interpreting a new brand image that is people-oriented and future-oriented, and is more closely connected with the new generation of consumers. At the same time, the brand clarified the brand goal of “zero-emission travel suitable for everyone”, and launched the MEB platform and the ID. family built on this platform.
This year, SAIC Volkswagen’s new energy vehicle factory will be officially put into production. In the future, a variety of ID. series pure electric vehicles will bring consumers a smart and clean travel experience. At the same time, the company has accelerated the formulation of mobile interconnection solutions for various models, and products equipped with MOS mobile online service system will soon meet consumers.
35 years of quality persistence and careful companionship have achieved 22 million word-of-mouth and trust. During the special period of fighting against the epidemic, SAIC Volkswagen worked together with the people of the whole country. The company has donated a total of 40 million yuan to support the prevention and control of the epidemic. All-round care in after-sales, car purchase, credit, and replacement; in terms of after-sales service, multiple caring activities for car owners, medical care, and epidemic areas are also launched to ensure the health and safety of cars. Looking forward to the future, SAIC Volkswagen will continue to walk with Chinese consumers all the way. While providing users with high-quality products and services, it will actively undertake social responsibilities and contribute to ensuring the stable economic development after the epidemic.
