Bentley Motors further met the highest expectations of customers with a new model line-up that achieved 5% sales growth in 2019. As a popular British ultra-luxury car brand, Bentley Motors achieved a total of 11,006 car sales in 2019, and its sales exceeded 10,000 for the seventh consecutive year.
At the time of the 100th anniversary of the brand, the Americas has become the largest market for Bentley Motors in the world. In addition, both the European market and the UK market showed strong growth momentum.
The successively launched new models have become the main force driving sales growth. The new Continental GT and Bentayga V8 are well received by customers and have made important contributions to the market performance of the Bentley brand. The Bentley Bentayga series, which has successfully created the ultra-luxury SUV segment and has excellent performance, has been widely welcomed by customers, and its sales performance has hit a new high in the brand’s history. As the world’s first ultra-luxury SUV plug-in hybrid model, the Bentayga plug-in hybrid version marks the Bentley brand’s first step towards electrification. In addition, three limited edition cars created by Mulliner, Bentley’s personalization department, sold out quickly as soon as they came out.
The ultra-luxury sports touring car with extraordinary charm-the new Continental GT became the best-selling model of the Bentley brand in the world in 2019, with sales increasing by 54% compared with 2018. Sales of the Bentley Bentayga also rose 18%.
Mr. Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, said: “2019 is a remarkable year for the Bentley brand. We have achieved remarkable achievements in many aspects. In the brand In our centenary year, Bentley customer deliveries surpassed 11,000 units for the fourth time. At the same time, we have sold more than 10,000 units for the seventh consecutive year. This achievement was driven by increased customer demand in various markets. In 2019, the new The successful launch of the Continental GT Convertible and the successive introduction of five other models not only enrich the model lineup, but also further meet the highest expectations of customers.
“It is worth mentioning that this is the year when the third-generation all-new Flying Spur comes out, and the new blockbuster model has not yet contributed to the sales performance in 2019. However, according to historical statistics, Flying Spur models account for about 20% of annual sales , the outstanding results demonstrate the profitability of Bentley Motors. Next, we will write a new chapter in 2020, so as to enter the next extraordinary century.”
As of 2019, Bentley Motors has a total of 238 dealerships in 68 markets, a record high.
In the Americas, Bentley delivered a total of 2,913 vehicles, an increase of 30% compared to 2018. The ultra-luxury sports touring vehicle, the new Continental GT, brought record sales to the region, making it the number one market for Bentley Motors globally.
In the European market, Bentley Motors delivered a total of 2,670 vehicles for the year, accounting for 24% of the global total, an increase of 5% compared to 2,536 deliveries in 2018. The UK market, where Bentley Motors is based, continued its growth momentum, with 1,492 units sold in 2019, an increase of 10% compared to 2018.
In 2019, Bentley Motors delivered 852 vehicles to the Middle East market, compared with 974 vehicles in 2018.
The Chinese market began to deliver the new Continental GT in December 2019, with annual sales reaching 1,940 units. A total of 651 Bentleys were delivered to the Japanese and Korean markets. A total of 488 Bentleys were delivered to the Asia-Pacific market.
In 2020, Bentley Motors will begin a new chapter in its next extraordinary century with the all-new Flying Spur. As an example of an ultra-luxury four-door sedan, the car is scheduled to be delivered to customers starting in 2020.
