On November 29, the Spotlight Automobile Project, a joint venture between BMW Group and Great Wall Motors, was officially launched in Zhangjiagang City, Jiangsu Province. This is another milestone in the innovative cooperation between BMW Group and Great Wall Motors after the shareholders signed a 50:50 joint venture agreement in 2018 witnessed by the leaders of China and Germany.
Fan Jinlong, Member of the Standing Committee of Jiangsu Provincial Party Committee and Executive Vice Governor, Lan Shaomin, Member of the Standing Committee of Jiangsu Provincial Party Committee and Secretary of Suzhou Municipal Party Committee, Li Yaping, Mayor of Suzhou City, Shen Guofang, Secretary of Zhangjiagang Municipal Party Committee, Pan Guoqiang, Mayor of Zhangjiagang City, Wei Jianjun, Chairman of Great Wall Motor, BMW Group Dr. Nicolas Peter, Director of BMW Group, Klaus Fröhlich, Director of BMW Group, and Zhao Guoqing, Senior Vice President of Great Wall Motor and Chairman of Spotlight Automobile, attended the launching ceremony. Hao Jianjun, Chairman of Great Wall Industrial Co., Ltd., Dr. Rainer Feurer, Senior Vice President of BMW Group and Vice Chairman of Spotlight Auto, Jochen Goller, President and CEO of BMW Group Greater China and Director of Spotlight Auto, Hu Shujie, Senior Vice President of Great Wall Motor and Director of Spotlight Auto, Dr. Udo Hänle, Senior Vice President of BMW Group and Director of Spotlight Auto, Meng Xiangjun, Vice President of Production of Great Wall Motor and Director of Spotlight Auto, and leaders of BMW Group, Great Wall Motor and Spotlight Auto Witnessed the launch of the beam car project.
The launching ceremony of the beam car project was grandly held
The unique new joint venture model is not only at the production level, but also includes the joint research and development of pure electric vehicles in China, the world’s largest new energy vehicle market. into production.
The total investment of the Spotlight Automobile project is 5.1 billion yuan, the annual standard production capacity is 160,000 units, and it is expected to have about 3,000 employees.
Wei Jianjun, Chairman of Great Wall Motors, delivered a speech
At the launching ceremony, Wei Jianjun, chairman of Great Wall Motors, said: “The Spotlight Automobile project will be one of the highest-quality, most innovative and influential Sino-foreign cooperation models in the history of China’s automobile development. The joint venture between Great Wall Motors and BMW Group is a significant contribution to Great Wall Motors Its globalization strategy is a strong support and a strong alliance of powerful factions. We will work with the BMW Group and the government to fulfill our commitments, solidly promote the construction of the factory, fully promote the project’s commissioning, and continue to escort the business development.”
Speech by BMW Group R&D Director Freddie Fleury
Klaus Fröhlich, director of research and development at BMW Group, said: “China has become a driving force for innovation today, and it leads the global market especially in the field of electrification and digitalization. Today, we have opened a new chapter of cooperation between the two parties. The BMW Group as the field of electrification The leader of the company has rich experience, and Great Wall Motor is a leader in China’s auto industry, and the two parties will give full play to their respective expertise to jointly promote the research and development and production of new products.”
Speech by Dr. Peter, Finance Director of BMW Group
Dr. Nicolas Peter, Financial Director of BMW Group, said at the press conference: “Today is an important day for further cooperation between China and Germany to promote the development of high-end compact electric vehicles. Spotlight vehicles will allow us to further increase production capacity and create more At the same time, the MINI brand has also taken a key step in its electrification strategy. The establishment of a joint venture with Great Wall Motor once again highlights the importance of the Chinese market to the BMW Group and our commitment to the booming development of the Chinese auto industry. Be confident.”
Fan Jinlong, Member of the Standing Committee of the Jiangsu Provincial Party Committee and Executive Vice Governor, delivered a speech
Fan Jinlong, Member of the Standing Committee of the Jiangsu Provincial Party Committee and Executive Vice Governor, said: “The Spotlight Automobile Project has created a new paradigm of open cooperation in China’s auto industry, and will certainly inject strong impetus into the industrial transformation and upgrading of Suzhou and even Jiangsu Province. Jiangsu Provincial Party Committee and Provincial Government will do their best Support the construction of the Spotlight Automobile Project, treat all enterprises in Jiangsu as “Suzhou enterprises”, and create an international, legalized, and convenient business environment for enterprises without discrimination.”
Lan Shaomin, Member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Suzhou Municipal Party Committee, delivered a speech
Lan Shaomin, Member of the Standing Committee of the Jiangsu Provincial Party Committee and Secretary of the Suzhou Municipal Party Committee, said in his speech: “The Spotlight Automobile Project is an important addition to the magnificent picture of Suzhou’s development of advanced manufacturing. Suzhou will strive to create a more international, legalized, and convenient environment. With a more modernized business environment, we will pay more attention to ‘user thinking and customer experience’, and fully support and promote the early start of project construction, early release of production capacity, and early development.”
Zhangjiagang City is close to the port, has a stable and reliable supplier system, skilled personnel and good infrastructure, making it an ideal place to build a new factory. In addition, Jiangsu Province is at the forefront of the country in many fields such as finance, education and technology. The establishment of the Spotlight Automobile Factory here will realize the good integration of technologically advanced products of both shareholders and local high-quality humanities and natural resources, create high-quality products, and promote local economic development.
Zhao Guoqing, chairman of Spotlight Motors, introduced the project
At the launching ceremony, Zhao Guoqing, chairman of Spotlight Automobile, introduced the specific situation of the project. The Spotlight Automobile project integrates R&D, production, warehousing and logistics. The products will be sold in the global market. Joint R&D and production are the focus of this project. Based on the R&D capabilities and R&D resources of both shareholders, and with the support of BMW Group’s technical experience and operating practices in the global market, Spotlight Auto has realized a new business model of “joint R&D, made in China, and serving global customers”. The joint venture under the new model The company has realized a true sense of resource complementarity and win-win cooperation, giving full play to the advantages of both shareholders in terms of resources, efficiency, technology, and quality.
According to the plan, the products of Spotlight Automobile will enter the respective sales and service networks of BMW Group and Great Wall Motors by brand; both parties will unswervingly continue to maintain successful cooperative relations with existing sales and service network partners.
Shen Guofang, secretary of the Zhangjiagang Municipal Party Committee, delivered a speech
Shen Guofang, secretary of the Zhangjiagang Municipal Party Committee, said in his speech: “The Spotlight Automobile Project is officially launched. This is a milestone in Zhangjiagang’s outline of a modern economic system! Zhangjiagang City will firmly establish the concept of ‘project is king’, gather the best resources, and create a first-class environment. Make every effort to promote the early completion and commissioning of the beam car project.”
Overhead rendering of the beam car project
The holding of the launching ceremony marked the official launch of the Spotlight Automobile project, and also opened a new journey of cooperation between BMW Group and Great Wall Motors. It is believed that under the technical and production collaboration between BMW Group and Great Wall Motors, the Spotlight Automobile Project will achieve a joint effect of “one plus one is greater than two”. At the same time, with the in-depth advancement of the Spotlight Automobile Project, this new joint venture force, which implies light, glory, cleanliness, energy and speed, will also create a new pattern of new energy automobile industry.
