As a pioneer in the field of electric mobility, the BMW Group has successfully delivered 500,000 electric vehicles to customers around the world, achieving another milestone in the field of electric mobility. Today, the BMW Group held a car delivery ceremony at BMW Welt (BMW World), handing over the key to this special BMW new energy vehicle to its future owner.
Mr. Zipse, Chairman of the BMW Group, said: “The delivery of the 500,000th electric vehicle is a strong proof that the BMW Group is perfectly meeting the needs of customers with a rich array of electric products. At present, we are vigorously promoting the electrification strategy. We plan to deliver our one millionth electric vehicle to our customers within two years. This is our contribution to effectively protect the climate.”
Carry out an all-round electric vehicle product offensive
Next year, the BMW X3 will become the first BMW model to offer four drive systems: diesel, petrol, plug-in hybrid and pure electric. China will be the largest market for the pure electric BMW iX3, which will be produced in China and exported globally. The BMW iX3 will also be the first model to adopt BMW’s fifth-generation electric drive system, which will greatly improve efficiency, thereby achieving a better balance between cruising range and battery size.
The BMW iNEXT, the technical flagship of the BMW Group, will be mass-produced in 2021. It is a pure electric vehicle that provides highly automated driving functions. The pure electric BMW iNEXT model will be produced in parallel with other gasoline and plug-in hybrid models at the Dingolfing plant in Germany. In addition, the BMW i4, as a pure electric four-door coupe, will also be put into production at the Munich plant in 2021, injecting vitality into the mid-size luxury car segment with a strong appeal.
Since its launch in 2013, the BMW i3 has achieved its classic status with its forward-looking technology and outstanding sales performance. The BMW Group will continue to develop the product further and currently plans to extend production until 2024.
Ambitious EV sales target
The BMW Group is one of the world’s leading suppliers of electric vehicles and currently offers 12 electrified products worldwide. In the next few years, the BMW Group has set clear goals in the field of electric vehicles: by 2021, a quarter of vehicles delivered to the European market will be electric vehicles, this number will increase to one third in 2025, and in 2030 to one third. half.
Mr. Norda, Director of the BMW Group responsible for customers, brands and sales, said, “We have provided models with electric drive systems for most product lines – from MINI to BMW 7 series. Our customers are not only free to choose their favorite products , and can also choose the drive system that suits you best. We meet customers’ expectations with a variety of choices, and better meet their individual travel needs.”
Believe in the customer’s choice
The BMW Group’s product array is equipped with efficient fuel systems, modern plug-in hybrid systems and innovative electric drive systems. This enables the group to meet the diverse needs of customers around the world. Whether it is now or in the future, BMW Group products will provide brand-exclusive driving pleasure. Regardless of which drive system customers decide to purchase, BMW Group products will provide efficient and low-carbon travel.
Since 2016, the BMW Group has firmly occupied the position of the most successful new energy vehicle manufacturer in Germany, with cumulative sales of new energy vehicles exceeding 60,000. In addition, the BMW Group is also leading in the European and global markets.
Extensive e-mobility expertise
With years of experience in electric mobility research and development, the BMW Group has accumulated rich and complete expertise in the field of electric mobility. This also provides a solid basis for the in-house development of the eDrive electric drive technology, including engine, power electronics, battery and battery cell technology. These leading technologies in electromobility also ensure that BMW and MINI electric vehicles still have the driving characteristics typical of the brand. In November this year, the BMW Group’s new battery technology center was officially opened in Munich, Germany, which will technically guarantee the BMW Group’s leading position in the electric field.
Leading the development of China’s new energy market
BMW has never stopped pioneering and innovating in the field of electric vehicles, and has always led the development of the industry with a comprehensive electric travel strategy. In the Chinese market, the BMW Group is focusing on “customer-centricity”, deepening its China strategy, and continuing to develop electric mobility. In mid-November, the BMW Group completed the delivery ceremony of the 50,000th new energy vehicle in China, which also marks a milestone for BMW’s new energy vehicle innovation in the Chinese market; BMW has a solid foundation in understanding and meeting the specific needs of new energy accumulated experience. In 2020, with the launch of BMW iX3 in Shenyang, BMW will push “in China, for China, and for the world” to a new level, making the concept of new energy products and green travel more popular.
