At the 2020 North American Consumer Electronics Show (CES) held in Las Vegas from January 7th to 10th, BMW Group brought experiencers a very creative and forward-looking experience of future mobility. As a technology company leading the future of mobility, the BMW Group presented many “black technologies”, fully demonstrating its strong technological innovation capabilities and making the visitors’ experience wonderful. BMW firmly believes that personal mobility is fascinating and emotionally powerful. As the most inspiring travel and technology company, BMW creates a unique and outstanding travel experience for users through products and services, and will provide the best solutions for personal travel both today and in the future.
The presence of the BMW Group at this exhibition can be described as “changing the mindset”. The four innovation highlights show BMW’s brand-new thinking angle leading the development of future mobility. The Vision BMW i Interaction EASE self-driving human-computer interaction concept cockpit is the biggest highlight of the BMW Group booth. Through it, you can experience the fun of travel in the era of autonomous driving in advance; BMW’s in-depth research on 5G communication technology, C-V2X and other cutting-edge technologies has also won important progress; the BMW i3 Urban Suite, which perfectly meets individual needs, aims to provide passengers with an on-demand travel experience and a travel experience full of surprises; the BMW X7 ZeroG Lounger zero-gravity seat brings a new comfortable travel experience.
Vision BMW i Interaction EASE self-driving human-computer interaction concept cockpit, experience the fun of travel in the era of self-driving ahead of time
The Vision BMW i Interaction EASE self-driving human-computer interaction concept cockpit jointly created by BMW Group and Designworks R&D department integrates cutting-edge technology to interpret BMW’s natural interactive future and demonstrates BMW Group’s strong innovation capabilities. It applies many black technologies, such as eye-tracking system, artificial intelligence (AI), panoramic head-up display system, smart glass, etc., to create a new concept of human-computer interaction with immersive and rich experience. Adrian van Hooydonk, Senior Vice President of BMW Group Design, said: “Vision BMW i Interaction EASE autonomous driving human-computer interaction concept cockpit shows us that when autonomous driving is popularized, the travel experience will become more luxurious. Intuitive and user-friendly. Passengers feel at home while on the road.”
Through the multi-modal interaction of the Vision BMW i Interaction EASE autonomous driving human-computer interaction concept cockpit, the BMW Group has raised the human-computer interaction of future travel to a new level. In the intelligent human-computer interaction mode, in addition to the existing natural voice, gesture control and touch screen control, an artificial intelligence system with gaze tracking and interpretation capabilities is introduced for the first time, opening up a new interactive experience. When the vehicle is driving on the road, the artificial intelligence technology of the vehicle will use the eye tracking function to browse the surrounding environment of the vehicle and the user. When passengers find interesting buildings or places outside the car and fix their eyes on the target, the eye tracking system will (AI) technology monitors its line of sight and recognizes the objects on which the line of sight is focused, and then uses 5G communication technology and cloud technology to provide information on buildings or places of interest to passengers. The entire interaction process is easy and intuitive, and the human-vehicle interaction is as smooth as the natural communication between people. The panoramic head-up display system effectively turns it into an immersive augmented reality user interface by superimposing another layer of digital information on the real outside world, making everything from reality and above reality.
The Vision BMW i Interaction EASE self-driving human-computer interaction concept cockpit interprets the future development direction of the car interior space. Vision BMW i Interaction EASE self-driving human-computer interaction concept cockpit is centered on the super-large panoramic head-up display system located directly in front of the seat. Degree to meet customer needs. The three modes are “Explore”, “Entertain” and “Ease”. Passengers can easily understand the information around the location of the vehicle, and can also enjoy a moment of tranquility, relax, or enjoy entertainment in the car, making the small space in the car a private space for passengers. The humanized experience in the car runs through the entire journey. When passengers approach the car, the intelligent welcome lighting has begun to greet passengers, and guides passengers to sit with dynamic interior lights, allowing passengers to enjoy the highest level of ritual.
In 2021, the first batch of functions in the Vision BMW i Interaction EASE autonomous driving human-computer interaction concept cockpit will be carried on BMW iNEXT mass-produced models, laying the foundation for higher-level vehicle control.
The cornerstone of future mobile travel, 5G communication technology will escort future travel
The BMW Group is leading the digital travel life, and conducting in-depth research on cutting-edge technologies such as 5G communication technology, new-generation Internet technology and V2X applications. The BMW Group is cooperating with HARMAN Samsung to develop a new generation of 5G telematics communication modules. At the same time, the BMW Group is developing the integration of communication modules in the vehicle circuit system. At the same time, the first batch of BMW iNEXT equipped with 5G next-generation communication technology will be mass-produced in 2021. The built-in SIM card of BMW iNEXT will provide full 5G network interconnection. BMW Group will thus become the world’s first premium automaker to provide 5G mobile technology in mass-produced models, and the technology will also be applied to other BMW models in the near future. 5G communication technology is a prerequisite for the realization of L3 to higher-level autonomous driving. Autonomous vehicles will generate a large amount of data when running driver assistance systems and semi-autonomous driving functions. Data interaction and data processing. 5G communication technology lays the foundation for future in-vehicle interconnection and high-speed data interaction. It is worth mentioning that in 2019, the BMW Group also joined hands with China Unicom to reach a cooperation in the deployment of 5G mobile communications.
Dr. Christoph Grote (Christoph Grote), Senior Vice President of BMW Group Electronics and Electrical Business, said, “In terms of road safety, there are no competitors, only partners. By sharing traffic data and realizing C-V2X (based on cellular technology) We can effectively improve the safety of road participants around the world.” The entire industry, automakers, and traffic authorities need to share traffic data. At the same time, all road participants need to be connected so that they can communicate in real time without the need for a mobile network connection.
BMW i3 Urban Suite turns into a mobile luxury hotel, perfectly meeting individual needs
The imaginative BMW i3 Urban Suite is transformed into a mobile luxury hotel, bringing an amazing on-demand travel experience in Las Vegas. The unparalleled personalized and exquisite design of BMW i3 Urban Suite brings passengers a pleasant experience from leisure and entertainment to study and work. This model does not have the traditional rear seats, replaced by a large comfortable seat. The seat integrates a unique private audio design in the headrest, so that passengers will not be disturbed when enjoying programs and talking on the phone, protecting the privacy of passengers. This car shows that small sizes can still be “big” and luxurious in future travel.
Like the BMW Group’s sustainable commitment to resources, sustainability is a top priority for the BMW i3 Urban Suite, including the zero-emission drivetrain, carefully selected materials and associated production processes. All the buttons in the cockpit are free of chrome and will not produce harmful substances, as are the electric cup holders and desk lamps. Small wooden table and tray are made of certified oiled oak. The olive tanning process of the leather trim also means it’s completely non-toxic and harmless. All fabric upholstery inside the car is made entirely from recycled PET material, and the fleece lining underneath is at least 70% recycled.
BMW X7 ZeroG Lounger zero-gravity seat, ultimate comfort and complete relaxation
At this year’s CES, BMW Group’s booth not only showed the concept cockpit, but also the BMW X7 ZeroG Lounger zero-gravity seat became the focus of attention. This is the first time that BMW has provided a comfortable seat with a lie-flat relaxation function in a car, and it will be mass-produced in the next few years. The zero-gravity seat of the BMW X7 ZeroG Lounger provides the ultimate experience in terms of riding comfort. It can be tilted back 40 or 60 degrees according to its own comfort to achieve a nearly flat lying position. The seat is also equipped with a cocoon-shaped airbag, which can provide surrounding protection for passengers in the event of an accident, and effectively release impact energy cushioning through the seat rails, meeting all safety standards.
Leading the development of future travel, the “new four modernizations” have achieved solid results in China
The automotive industry is in the stage of digital transformation, and in this transformation process, China has become the forefront of applying the latest technology, especially in the field of innovation related to ACES. Based on the high emphasis on the Chinese market leading consumption trends and future travel trends, the BMW Group continues to promote the implementation of the “2+4” China strategy, and has achieved solid results in the field of ACES “New Four Modernizations”. In July 2019, BMW Group signed cooperation agreements with China Unicom, NavInfo and Tencent respectively on 5G, high-precision maps and “high-performance data-driven development platforms” to jointly accelerate the development of autonomous driving in China. At the same time, BMW advocated and launched the cross-industry white paper “Safety First in Autonomous Driving”, which promoted the establishment of industry policies and norms. In terms of road testing, BMW has also become the first international vehicle manufacturer in China to obtain a road testing license for the demonstration application of intelligent connected vehicles. At the 2019 World Intelligent Connected Vehicle Conference held in October 2019, BMW conducted a public demonstration of L4 level autonomous driving on the spot.
China also plays an important role in the field of intelligent interconnection. The functions of the BMW Cloud Interconnect APP are constantly being enriched, and more than 2 million Chinese users are currently using relevant digital services. And BMW is the first in the industry to launch the voice-based BMW Intelligent Personal Assistant (IPA), creating an intelligent digital experience in the car. In November last year, BMW’s in-vehicle Tmall Genie was officially launched in the Chinese market, making BMW the first luxury automaker to integrate the Tmall Genie intelligent voice assistant into the car and market it.
