On the occasion of the 2020 New Year, the new Consumer Electronics Show (CES) will be held as scheduled in Las Vegas from January 7-10. BMW Group, as a technology company leading the future of mobility, will bring a series of forward-looking concepts and innovative technologies Grand debut, bringing the future travel experience to reality. Among the many shining points, a BMW i3 Urban Suite will once again refresh people’s understanding of creativity and design, setting off a subversive creativity storm in Las Vegas.
At CES in recent years, BMW Group has brought innovative human-computer interaction technology every time, which has become the focus of attention. At this exhibition, BMW’s style can be described as “changing the way of thinking”. Through creative creation, it will bring solutions to better meet people’s future travel needs. In the strategic layout of the new four modernizations of ACES, the BMW Group has always adhered to the strategic core of “customer-centric”, and continuously introduced ideas and practices for future travel, bringing better experience to customers, leading industry changes, and continuously promoting future travel. develop.
BMW i3 Urban Suite, a legendary model transformed into a mobile luxury hotel
For seven years, the BMW i3 has been synonymous with urban electric driving pleasure, sustainability and intelligent connectivity. These qualities make it the world’s best-selling compact luxury electric vehicle. Now, BMW Group is about to bring a BMW i3 Urban Suite to CES in Las Vegas to showcase the travel experience tailored for passengers that can fully meet the individual needs of passengers.
In order to achieve this goal, BMW engineers carried out a complete transformation of the standard BMW i3, only retaining the original driver’s seat and instrument panel, and the interior space after transformation is filled with a relaxed atmosphere like a luxury hotel. The purpose of building such a car is precisely to create a highly comfortable interior space, allowing passengers to spend a relaxing and wonderful time, enjoying entertainment or focusing on work in the leisurely space inside the car. A series of innovative highlights on the car will make it wish come true, including large and comfortable seats with footrests, screens that can be flipped down from the roof, and private audio design.
The BMW i3 Urban Suite also marks another step forward in the BMW Group’s commitment to sustainable mobility. The car has been designed holistically with resource sustainability in mind, including a zero-emission powertrain, carefully selected materials and associated production processes. In accordance with the principles of the circular economy, the BMW i3 Urban Suite uses recycled materials that can be recycled in fabrics, certified wood, olive-tanned leather and floor mats.
The fleet of BMW i3 Urban Suites specially built by BMW in Munich for CES will soon be racing on the streets of Las Vegas. Visitors can book the BMW i3 Urban Suite private car travel service through the APP. BMW i3 Urban Suite will provide passengers with a first-hand experience of BMW’s innovative technology and sustainable travel, and at the same time clearly demonstrates that small and medium-sized vehicles can still be “big” and luxurious in future travel. BMW i3 Urban Suite is just one of the highlights of BMW Group at CES in Las Vegas. Comprehensive information will be provided when CES opens on January 7, so stay tuned.
Leading the development of future travel, the “new four modernizations” have achieved solid results in China
The automotive industry is in the stage of digital transformation, and in this transformation process, China has become the forefront of applying the latest technology, especially in the field of innovation related to ACES. In 2019, BMW joined hands with partners China Unicom, NavInfo and Tencent to complete the deployment cooperation in three key areas: 5G mobile communication, high-precision map and “high-performance data-driven development platform”. At the same time, it advocated and launched the cross-industry white paper “Safety First in Autonomous Driving”, which further promoted the establishment of industry policies and norms. In September, BMW also became the first international vehicle manufacturer in China to obtain a road test license for the demonstration application of intelligent connected vehicles. At the 2019 World Intelligent Connected Vehicle Conference that ended in October, a public demonstration of L4 level autonomous driving was carried out on the spot.
China also plays an important role in the field of intelligent interconnection. The functions of the BMW Cloud Interconnect APP are constantly being enriched, and more than 2 million Chinese users are currently using related digital services. BMW is the first in the industry to launch the voice-based BMW Intelligent Personal Assistant, which is another innovative breakthrough of BMW in the field of digital interconnection. Drivers can control the vehicle and access vehicle functions and information by voice. In November 2019, BMW’s in-vehicle Tmall Genie was officially launched in the Chinese market, making BMW the first luxury automaker to integrate the Tmall Genie intelligent voice assistant into the car and market it.
As a pioneer in the field of global electrification, BMW also provides a rich portfolio of luxury new energy vehicles in China, and has established a new energy vehicle ecosystem in the Chinese market from battery production, charging infrastructure and service networks. At the same time, in order to provide convenient charging services for Chinese new energy customers, BMW has provided 130,000 networked public charging piles nationwide. In 2020, the pure electric vehicle BMW iX3, which adopts BMW’s fifth-generation electric drive technology, will be put into production in Shenyang and exported to the world. BMW has also established a new energy vehicle ecosystem in the Chinese market from research and development, battery production, charging infrastructure and service network.
China is an important market for BMW to achieve continuous business growth, as well as a leading market and innovation center for the implementation of global strategies. In the face of an increasingly complex market, the BMW Group will always adhere to the “customer-centric” approach, launch products and services that highly meet the needs of Chinese customers, and actively forge ahead in the key innovation fields of the “New Four Modernizations”, and join hands with China’s innovative forces to lead the future The development of travel fulfills the promise of “in China, for China, and for the world”.
