Recently, the BMW Group’s subsidiaries in China (BMW China, BMW Brilliance) won many awards in the field of human resources, including “2019 China’s Best Employer”, “2019 China’s Most Attractive Employer”, “2019 Most Attracted Employer by Women”, etc. It once again confirms the leading position and good reputation of BMW Group’s enterprises in China in the field of human resources. Among them, many awards have been won for several consecutive years.
The selection of “China’s Best Employer of the Year” was launched by Zhaopin.com and professional academic institutions for employer branding. It has been carried out for more than ten years. It is one of the most authoritative employer selections in China and is known as the “Oscar” of China’s human resources industry. In 2019, BMW Group’s subsidiaries in China won the first place in the “Best Employer of the Year in China” by virtue of their excellent performance in six indicators: corporate culture, brand image, organizational management, career development, working environment, and salary and benefits. In 2018, it won the title of “Employer Most Attracted by Women”.
The “Most Attractive Employers in China” was launched by Universum, a global talent strategy company, and mainly conducts research on the student population. More than 200 companies participated in the 2019 selection, and 52,156 students participated in the voting. In the end, after half a year of research and statistics, BMW Group’s subsidiaries in China won the title of “2019 China’s Most Attractive Employer” and were voted the number one most ideal employer in the automotive industry among business and engineering students for seven consecutive years.
In addition, BMW Group’s subsidiaries in China have been awarded the title of “China’s Top 100 Model Employers” by 51job for seven consecutive years, the “Lepin Annual Innovation and Extraordinary Employer Award” for four consecutive years, and the intern “2019 Chinese Young People’s Favorite” Employer” and Lockin “Best Overseas Employer Brand”. On the mainstream Internet job-hunting platform, BMW Group’s enterprises in China have also achieved success, winning two awards in one fell swoop, “Max 2019 Influential Employer” and “2019 Best Employer in the Internet of Things” from Lagou.com. As the only representative of the automotive industry, BMW Group’s subsidiaries in China won the “Special Award for Comprehensive Care in the Selection of Red Stars” by Aon Hewitt.
With a clear “2+4 China strategy”, the BMW Group performed well in the Chinese market in 2019, and the core businesses of the two major brands of BMW and MINI maintained high-quality growth. The upgrade and expansion of BMW Brilliance’s Dadong factory, the construction of the new Tiexi factory area, and the second phase of the high-voltage power battery center, which will be put into production in 2020, are progressing smoothly. In November, the Spotlight Automobile Project, a joint venture between BMW Group and Great Wall Motors, was officially launched in Zhangjiagang City, Jiangsu Province.
In terms of “new four modernizations” (automation, interconnection, electrification, and sharing), the BMW Group has also achieved remarkable results. Taking autonomous driving as an example, in September 2019, BMW Group became the first international vehicle manufacturer to obtain a road test license for the demonstration application of intelligent connected vehicles in Shanghai. In the same year, BMW Group also signed new contracts with China Unicom, Tencent, and NavInfo to cooperate in high-performance data-driven development platforms, 5G mobile communications, and high-precision maps. In the field of new energy vehicles, as of the end of 2019, BMW’s cumulative sales of new energy vehicles in China have exceeded 50,000, ranking first in China’s high-end new energy vehicle market. In 2020, the pure electric model BMW iX3 will be produced at the Shenyang plant and sold globally.
In order to realize the “2+4 China Strategy”, attracting high-tech talents in related fields is undoubtedly the focus of future human resources. At present, BMW Group’s subsidiaries in China have established R&D centers in Beijing, Shanghai and Shenyang, with a total of more than 1,000 employees. This is the largest R&D layout of the BMW Group outside of Germany. In 2019, BMW Group’s companies in China recruited hundreds of R&D engineers, covering vehicle design, battery research and other fields. In addition, with the continuous efforts of the BMW Group in the field of digitalization, a large number of high-quality digital talents have joined the BMW Group’s enterprises in China, engaged in software development, architecture, algorithms, digital production, and industrial 4.0 intelligent manufacturing. In 2020, the recruitment of high-tech talents will continue to increase.
Internally, the BMW Group’s subsidiaries in China have always been committed to providing meticulous and comprehensive employee care, providing employees with industry-leading vocational training and development plans, and taking the diversification, localization and international development of employees as the top priority. Employees are provided with fairer, just and broad career development opportunities.
Talent is the long-term cornerstone of enterprise development. Focusing on the “2+4 China Strategy”, the BMW Group’s subsidiaries in China adhere to the people-oriented concept, apply the spirit of innovation to all aspects of the talent strategy, achieve sustainable development in the field of human resources, and provide a steady stream of resources for the long-term sustainable development of the company’s business. power.
