Under the guidance of the new “first strategy”, BMW Group focuses on the development of D+ACES future travel innovation field, and continuously strengthens its position as a leader in mobile travel and future technological innovation, and the BMW i8 is one of the important implementations of the electric strategy. In December 2019, the 20,000th BMW i8 rolled off the production line, becoming the most successful sports car model in BMW history. As the first plug-in hybrid sports car of the BMW Group, the BMW i8 has firmly occupied its leading position in its market segment since its launch in 2014, opening up a new road that combines dynamic driving fun and sustainability. Six years after its launch, the BMW i8 has always been synonymous with electric driving pleasure, and it is also a well-deserved pioneer and leader in the electric sports car market.
Super value luxury BMW i8 convertible sports car Yuejia plan, 0 down payment and 0 interest rate to control the future
This year, BMW i8 launched the Polar Night Meteor Limited Edition, which is limited to 200 units globally and 10 units in China. The exclusive design combines frameless gull-wing doors with excellent electric performance, further emphasizing BMW’s pioneering design concept. Additionally, customers will still be able to see the regular BMW i8 Roadster at dealerships. For this reason, BMW launched the value-for-money luxury supercar financing lease BMW i8 convertible sports car Yuejia plan for the first time for users who love BMW i8. This plan includes three terms of 36 / 48 / 60 months, a maximum of 40% flexible final payment, no down payment, and 0 leasing interest rate to have future driving experience, and customers in cities with limited licenses can use BMW Group Enterprise Pioneer Leasing with peace of mind during the leasing period license provided. At the same time, the Polar Night Meteor Limited Edition can also enjoy this financial leasing plan. This sales policy will continue until the end of the second quarter of this year, allowing you to enjoy the joy of electric driving without worry.
Emotional and unique sports aesthetic design, a sports car from the future
The BMW i8 Roadster is unique with its futuristic design concept. The tension-rich frameless gull-wing doors bring an inherent sporty aesthetic, instantly revealing the charm of the BMW i8 roadster. The vertical folding roof specially developed for the BMW i8 convertible sports car can be folded within 15 seconds at a speed range of 0-50 kilometers per hour and can be vertically stored in the body without taking up any storage space of the vehicle, allowing you to enjoy Calm and free. At the same time, the convertible parts using additive manufacturing technology (3D printing) not only solve the problems of design, structure, weight, strength and production, but also bring a unique futuristic color to this sports car. The full body lines have a strong sense of strength, showing the perfect combination of aesthetics and aerodynamic performance, creating an eclectic sports atmosphere. The interior presents an attractive combination of aesthetic innovation and high-quality comfort, in line with the dynamic appearance. The use of lightweight, recycled materials and leather carefully tanned with olive leaf extract combines innovation, environmental protection and delicate touch. Wherever the BMW i8 Roadster goes, it will always be the center of attention.
Equipped with a number of BMW innovative technologies, driving pleasure and sustainability are indispensable
In 2013, the BMW i8 and BMW i3 debuted at the Frankfurt Motor Show, opening a new chapter in the BMW Group’s comprehensive electrification strategy, and also representing the BMW Group’s determination to bring sustainable driving pleasure to customers. Thanks to the high-efficiency dynamics technology launched by BMW in 2009, BMW’s iconic driving pleasure and sustainability are perfectly combined, making it at the forefront of the electrification transformation. The BMW i8 equipped with this technology is a fusion of futuristic design style and advanced technology. After its launch, it became a blockbuster. In just one year, it was rated as “the classic car of the future” by the readers of the German automobile magazine Auto Bild Klassik. Since 2014, the BMW i8 has become the official safety car of Formula E, which once again proves the pioneering attitude of the BMW i8 for electric driving fun.
The surging power performance of the BMW i8 has been recognized by many parties in the global automotive industry. From 2015 to 2019, the plug-in hybrid drive system of the BMW i8 won the “International Engine of the Year Award” for five consecutive times. As early as 2014, the BMW i8 was named “2014 Global Car of the Year” by Top Gear, a British car magazine.
The BMW i8 continues to lead forward-looking innovative technologies, bringing unprecedented driving pleasure. Thanks to the leading battery technology, the intelligent energy management system of the BMW i8 Roadster has been further optimized. It only takes 4.6 seconds to accelerate from 100 kilometers to 100 kilometers, and the pure electric cruising range reaches 50 kilometers. When the electric motor and engine are running at the same time, the maximum comprehensive output power can reach 275 kW/374 horsepower, and the comprehensive fuel consumption per 100 kilometers is as low as 2.2 liters, which ensures the combination of high efficiency and dynamics, and the vehicle’s gripping ability, flexibility and driving stability are excellent. Very outstanding. The body uses a large amount of carbon fiber composite material (CFRP), which is both lightweight and rigid. This technology has been widely used in more BMW models. The BMW i8 is the world’s first mass-produced model equipped with laser headlights, and this technology has since been introduced to more BMW models including the BMW 7 Series. In addition, it is also the industry’s first mass-produced model equipped with additive manufacturing technology to manufacture components. In the future, this technology will also be introduced into the production of more models, and this is also the mission of BMW i as a technological pioneer of the BMW Group.
Continue to deepen the electric sports car market segment, and launch a powerful new energy product offensive
Over the past 26 years, China has gradually developed into a leading global strategic market for the BMW Group. The Chinese market is no longer the largest single sales market for the BMW Group, but has been upgraded to a global innovation center and new energy production and R&D base. Up to now, BMW’s new energy vehicles have completed the delivery of the cumulative 60,000th customer in China, achieving a year-on-year growth of 34.1% in 2019. As a pioneer in the field of electric mobility, the BMW Group will continue to develop the electric sports car segment in the future. In March this year, BMW launched the first pure electric four-door coupe BMW i4 concept car, opening a new chapter in the development of new energy. The BMW iX3, the first pure electric model equipped with the fifth-generation BMW eDrive electric drive technology, will also be produced at the Shenyang plant this year and sold globally. At the same time, the prototype of the BMW iNEXT, the future technology flagship of the BMW Group, was also tested in the Kalahari Desert in South Africa. By the end of 2021, the BMW Group will offer five heavyweight pure electric models. By 2023, the BMW Group will have 25 new energy models, of which more than half will be pure electric models. As a pioneer in the luxury new energy market, BMW will continue to use its strong product offensive to bring customers unparalleled electric driving pleasure while establishing a comprehensive new energy ecosystem.
