BMW Motorrad, a motorcycle brand under the BMW Group, and the China Road Motorcycle Racing Team formally signed a cooperation agreement at the Beijing Jingang Circuit, jointly igniting the passion of Chinese motorcycle sports and jointly promoting the growth of motorcycle culture.
According to the agreement, BMW Motorrad BMW motorcycle joint dealer partners Beijing Deyuehang Motor Sports Service Co., Ltd. and Zhongcheng Yuefu (Tianjin) Sports Culture Development Co., Ltd. will provide 4 BMW flagship motorcycles HP4 for the Chinese road motorcycle racing team RACE and related technical support help the team compete in top motorcycle events. In addition, China Road Motorcycle Racing Team and its operator “BMW Motorrad BMW Motorrad China Official Partner” Chongqing Guogui Zhitong Technology Co., Ltd., and its parent company Chongqing Guogui Racing Technology Co., Ltd., will cooperate with BMW Motorrad BMW Motorrad Car, Deyuehang, and Zhongcheng Yuefu jointly develop track training programs, jointly promote motorcycle sports, and show the ultimate charm of track racing.
Mr. Zhan Fei, Director of BMW Motorrad BMW Motorrad China, said at the signing ceremony: “Since the birth of BMW Motorrad, the track genes have continuously driven us to break through shackles and innovate. HP4 RACE is the representative of BMW Motorrad’s ultimate innovation and performance limits. The strong alliance between BMW Motorrad and the Chinese road motorcycle racing team will not only expand the influence of motorcycle sports among Chinese consumers, but also inject strong impetus into the development of Chinese motorcycle culture.”
Born to win, innovation and extreme rush to the Asian arena
If the century-old development of motor sports is a 100-meter track, BMW Motorrad has led the race since its birth. From the 1920s to the 1950s, with the innovative “boxer” engine, BMW Motorrad BMW motorcycles won most European racing championships, and the world speed record set in 1937 remained unbroken for 14 years. Since the 1980s, the R 80 G/S, which pioneered the adventure touring motorcycle segment, has successively won the Paris-Dakar Rally. The BMW GS series has become the dream car in the hearts of every generation of off-road fans. In the past ten years, BMW Motorrad’s flagship public sports car, the S 1000 RR, has achieved outstanding results in world-class road races. In the 2016 Isle of Man TT race, the famous driver Michael Dunlop (Michael Dunlop) drove the S 1000 RR and became the first The player with 17 points in a single lap wins the Superbike Championship. The motor sports gene is the source of innovation for BMW Motorrad to continuously create ultimate products, and it is also an important reason why BMW Motorrad BMW Motorrad has become the most successful luxury motorcycle brand in the world.
When breaking records is just the beginning, creating limits has become the mission of the BMW HP series. As the most outstanding motorcycle in the High Performance series, HP4 RACE combines the innovative lightweight technology of the BMW i division of the BMW Group, becoming BMW’s first motorcycle with a full carbon fiber frame and rims. The BMW N52 engine is even lighter, which effectively reduces the tire friction on the drop road, allowing the driver to brake, control and accelerate more easily. Its four-cylinder in-line engine can produce a violent power of 1.34 horsepower per kilogram of vehicle weight, and its overbearing acceleration performance even surpasses that of Formula 1 cars, giving the driver an absolute advantage at the moment of departure. As the new chariot of the Chinese road motorcycle racing team, HP4 RACE will definitely make the Chinese team even more powerful, and continue to attack the podium in the 2020 season.
Work together to promote the development of motorcycle sports
The ever-changing motorcycle sports make every motorcycle enthusiast’s adrenaline soar, and he can’t help but want to experience the speed limit on the asphalt field. In order to satisfy more and more consumers’ desire for professional driving, BMW Motorrad established the BMW Motorrad China Riding Academy in September 2019, which not only provides consumers with grading from basic to advanced, from entry to professional The safe driving training also provides BMW trainer certification examination, so that every qualified rider can become a disseminator of motorcycle culture and safe riding. In the future, the China Road Motorcycle Racing Team will also cooperate with BMW Motorrad BMW Motorrad to become a professional track consultant and coach for BMW Motorrad BMW motorcycle consumers, helping motorcycle enthusiasts experience pure track motorcycle driving fun safely. Not only that, the two parties will jointly develop BMW’s official track brand competition, so that the ultimate charm of motorcycle sports will become a strong thrust for the development of motorcycle culture.
The strong product matrix and extensive dealer network not only forge BMW Motorrad’s leading position in China’s luxury motorcycle market, but also create a solid foundation for it to provide high-quality services. The rich lineup of nearly 30 models in 6 series fully meets the diverse needs of Chinese knights. 50 dealers covering 37 cities provide every consumer with a full range of high-quality services including products, spare parts, and maintenance. Thanks to the comprehensive product and business layout, in the first 11 months of 2019, the cumulative sales volume of BMW Motorrad BMW motorcycles in China increased by 20% year-on-year, and accounted for 24% of the market share in the 500cc and above, and has always maintained its position in the complex market environment. Leader stance. In the future, BMW Motorrad BMW motorcycles will continue to focus on the core demands of customers, bring a richer riding experience to Chinese motorcycle enthusiasts, and make riding a way of life.
