BMW supports the battle across the mountains to the sea, and the year-end peak competition in Hainan comes to a perfect conclusion

After being successfully held in Zhangjiakou, Hebei Province for three consecutive years, on December 7, the “2019 BMW Mountain-to-Sea People-Car Relay Hainan Year-End Peak Race” kicked off in Sanya, Hainan for the first time. After 24 hours of competition, contestants from all over the world finally completed the challenge and transcendence of their own limits.

As the founding partner of the race, BMW once again fully supports the race, helping the runners with the spirit of exploration and challenge of the X family. Together with the contestants, they compose another song of tribute to the mountain and the sea.

So far, the “2019 BMW Hood to Coast China Relay” (BMW Hood to Coast China Relay) has come to a successful conclusion.

Customer-centric, BMW X family helps create innovative brand experience

It is noteworthy that the “2019 BMW Mountain-to-Sea People-Car Relay Hainan Year-End Peak Race” has a total distance of 159 kilometers. The venue of the event has expanded from Zhangjiakou to Hainan. , From north to south, it truly realizes the journey from mountain to sea, and also brings a completely different experience to the contestants.

2019 is BMW’s “Year of Large Luxury Cars”, “Year of Sports” and “Year of X”. In this year alone, BMW has launched 25 new models with novel designs and distinctive personalities in the Chinese market, covering various models. Among them, the “X family” continues to maintain its leading position in the luxury sports utility vehicle segment, bringing a luxurious and comfortable driving experience to customers. In the race in Zhangjiakou, the BMW X family was fully powered to assist the race, adding unique charm to the race with its powerful strength. At the year-end peak competition in Hainan, the debut of the plug-in hybrid models of the BMW X family has further truly realized the “BMW X family product experience” for participants.

BMW has always been “customer-centric”, and through a variety of innovative brand experience forms, it brings customers a truly emotional brand experience. As early as 2006, the BMW brand pioneered China’s auto market experience activities through the innovative BMW X tour. As a pioneering force in promoting the vigorous development of China’s marathon, BMW vigorously promoted running in China as early as 2013 and achieved remarkable results. Brings pure sports fun. As an innovation leader in the industry, BMW introduced the American Hood to Coast event to China for the first time in 2017, setting off a trend of running and foot relay races with the unique form of “human-vehicle relay”, constantly attracting running enthusiasts from China and the world By.

With the help of the “BMW Mountain-to-Sea People-Car Relay China Race”, BMW not only exerts its brand appeal with its undying passion to surpass itself, but also helps participating team members conquer the glorious track between mountains and seas, and explore infinite courage and mountain-going direction with the BMW X family. Haimao’s pride in the world complements each other, establishes an emotional link between people, cars, and nature, and conveys the concept of sustainable development to consumers by conveying a healthy lifestyle and green travel experience.

Layout of new energy ecosystem, towards green travel life

Currently, under the guidance of the brand-new “First Strategy”, the BMW Group aims at long-term sustainable growth, and continues to deploy in the four future innovation directions represented by ACES to promote the high-quality development of core businesses. In terms of electrification, the BMW Group is sparing no effort to build a complete and comprehensive new energy ecosystem, making leading strategic planning for the convenience and reliability of new energy vehicles, and creating a people-oriented customer experience.

In the first ten months of this year, BMW’s new energy models continued to perform strongly in China, with a year-on-year growth of over 41.5%. By the end of this year, it is expected that more than 500,000 BMW new energy vehicles will be driving around the world, and it is planned to complete the delivery of 1 million electric vehicles worldwide by the end of 2021, continuing to promote the development of the new energy market and ecology.

In this event, the new BMW X1 plug-in hybrid model, as the most reliable “sixth man” in the team, brought runners a convenient and safe green travel experience, and accompanied them to the other side of victory. The new BMW X1 plug-in hybrid model, which once ranked among the “Top Ten Best-selling Plug-in Hybrid Models in China” in 2018, uses the industry-leading high-energy density 811 ternary lithium-ion battery pack to increase the pure electric cruising range It is currently the model with the longest electric cruising range in the plug-in hybrid market in China. In the future, more new energy models of the BMW X family will appear in the BMW Mountain-to-Sea People-Car Relay China Race, which will not only help the event but also bring richer experience of new energy products to the participants. With strong family strength and more advanced technology, it adds unique charm to the event and makes the spirit of exploration and challenge of the BMW X family more deeply rooted in the hearts of the people.

In 2020, based on the strong system capabilities built in the R&D and production of new energy products and the production of power batteries, the pure electric BMW iX3 will be put into production at the Shenyang plant and exported to the international market in the future. By 2021, the first intelligent connected vehicle, BMW iNEXT, will be mass-produced. At that time, it will use the fifth-generation BMW eDrive electric drive technology, with a cruising range of 600 kilometers. In 2023, the BMW Group will realize the layout of 25 new energy models two years earlier than the original plan, and the number of pure electric vehicles in the 25 new energy models will exceed half.