From March 28th to 29th, 2020, in the unveiling and live broadcast ceremony of the “Resurrection of the Wind and Cloud, Good Cars on the List – Fengyun Car 2020” held by the famous automobile magazine “Auto Expo”, BMW Group won the “Annual Award” in the product and brand categories. People Award” six heavyweight awards. The high-profile all-new BMW 3 Series won two awards of “Best Mid-Class Sedan” and “Best Domestic Mid-Class Sedan” with its outstanding performance; as the backbone of the BMW family and a successful example of luxury business cars, the BMW 5 Series was awarded It is the “Best Domestic Executive Sedan”; while the BMW X3 is ranked first in the “Best Domestic Large SUV and Off-Road Vehicle” with its sporty character everywhere. In addition, the BMW brand also ranked first in the four indicators of “vehicle manufacturing quality”, “manufactured cars are worth the price”, “I like this brand”, and “good customer service”. Brand Award” in the bag.
It is especially worth mentioning that Mr. Gao Le, President and CEO of BMW Group Greater China, won the special award – “Fengyun Car 2020 Person of the Year Award”, which reflects the fans and the organizing committee’s outstanding product performance and brand influence of BMW. trust and high affirmation. Gao Le said: “For many years, China has been the largest market for the BMW Group in the world, and has rapidly developed into a central market for technology and innovation. Despite the current challenges, BMW is very optimistic about China’s medium and long-term development and has always stood shoulder to shoulder with the Chinese people. Moving forward. We have a strong and dedicated team that has been paying close attention to the needs of customers in the Chinese market, and is committed to providing better products and services for Chinese customers. At the same time, we have always maintained close cooperation with our distributor partners. In the end, we are very happy to receive such an honor.”
Blessed by innovative strength, the influence of BMW’s “Year of the Brand” has been further enhanced
Years of research data and statistical analysis have made the research results of “Fengyun Car” very forward-looking in the market. The users it surveyed are not only ordinary car consumers, but also opinion leaders in the car consumer group. Well aware of the lofty status of brand value in the minds of Chinese auto consumers, “Fengyunche” has added the “Fengyunche Brand Award” since 2002, awarding the brand with the highest vote rate in the voting of 13 indicators of automobile brand image , reflecting the status of each car brand in the minds of consumers. In the past 18 years, BMW has occupied the top position of the “I Like This Brand” award 17 times, demonstrating the strong appeal of the BMW brand in the Chinese market.
Recently, BMW launched a new flat brand identity, which is more in line with the expectations and aesthetics of customers in the new era, and brings the brand into a new digital era in one fell swoop. The new two-dimensional design of the brand logo not only conveys a more simple, open and clear brand attitude, but also reflects that the BMW brand has changed from an automobile brand to a technology brand and a people-oriented brand. Through the new transparent brand identity, the BMW brand will continue to be synonymous with cutting-edge personal mobility and pure driving pleasure in the future.
Starting from the heart and serving with heart, BMW tailors products and services suitable for Chinese customers, and can occupy a place in the hearts of customers for a long time, relying on innovative foresight and decisive actions. In recent years, the automobile market has begun to enter a new stage, consumer demand is getting higher and higher, and market competition is becoming more and more fierce. In an environment full of variables, BMW is based in China and is fully promoting the “customer-centric” corporate strategy and the implementation of the “2+4” initiative. Embracing industry changes while making comprehensive improvements, we are committed to leading the industry with continuous innovation. The launch of the new brand logo will also welcome more customers and fans into the world of BMW.
Customer-centric, tailor-made excellent products
Looking back on history, BMW has always been a bold enterprise. Not only has insight into the global market with a developmental perspective, and has a firm foothold in the Chinese market, but also continuously strengthens the company’s own competitiveness, and has the ability to develop, manufacture, and launch innovative products that exceed consumer expectations globally. In the past two years, the BMW Group has almost updated its entire product lineup, launching more than 40 highly competitive new models in China. These new products are based on BMW’s in-depth research on the needs of Chinese customers, bringing a new design language that meets the aesthetic preferences of Chinese consumers, modern luxury and comfort, leading intelligent interconnection and intelligent driving assistance systems at the same level, and consistent Excellent driving experience.
With sportsmanship as the soul of the brand, the new-generation BMW 3 Series, which has won two awards of “Best Mid-Class Sedan” and “Best Domestic Mid-Class Sedan”, is equipped with the latest seventh-generation iDrive human-computer interaction for the first time on the basis of strengthening its sports character System, digital key and intelligent ambient light and other innovative and luxurious configurations. As the leader of the sports spirit, the domestically-produced BMW 3 Series has become a sports car that Chinese consumers cannot avoid after four generations. popular among consumers.
The BMW 5 Series, which won the “Best Domestic Executive Sedan”, is the backbone of the BMW family and a successful example of luxury business sedans. Since the domestic production of the BMW 5 Series at the end of 2003, the sales volume and reputation of the BMW 5 Series in the domestic market have continued to rise, completely reshaping the market segment structure. In addition to the optimization of the body and chassis, BMW, which is well versed in Chinese customers’ persistent pursuit of driving comfort, has also improved the quietness of the BMW 5 Series and the luxury and comfort of the interior, showing a unique “modern luxury”. In 2019, the BMW 5 Series once again topped the market segment with a sales volume of more than 173,000 vehicles, showing a strong market performance.
As the most robust sports utility vehicle in its class, the BMW X3 has set a new standard for the mid-sized luxury SUV market with authentic BMW driving experience, cutting-edge intelligent interconnection, comprehensive luxury and comfort experience, and flexible and practical interior space. With a new benchmark, sales of more than 120,000 vehicles in 2019 have become the main driving force for BMW Group’s business growth in China, leading the Chinese luxury car market and ranking first in the “Best Domestic Large SUV and Off-Road Vehicle”. This year, the pure electric BMW iX3 will also be born at the Shenyang plant, becoming the first model produced in China and sold globally. In the future, BMW will continue to uphold the “customer-centric” principle and give back to Chinese customers with better products and services.
This year, the BMW Group will continue its product offensive with the youngest product lineup, launch 17 new products in China, start BMW’s “Year of New Energy Vehicles” and “Year of Brands”, and continue to innovate amid market changes, firmly Based on the actual needs of customers, continuously optimize customer experience, strengthen product strength and brand appeal, and continue to drive today’s and future success.
