On May 10, as one of the most important parts of Shanghai’s “May 5 Shopping Festival”, the “Five with SAIC” car carnival came to an end at the Shanghai Exhibition Center. According to statistics, during the 10-day Auto Carnival, Skoda’s accumulative customers in Shanghai have increased by nearly 40% year-on-year, and the number of orders has exceeded 1,000, an increase of nearly 70% year-on-year. At the same time, Skoda’s “May 5th Shopping Festival” series of activities will span the entire second quarter through the online and offline relay of sub-venues, and continue to give back to consumers with real discounts, improve consumer confidence, and help consumption pick up.
As the first large-scale consumer festival organized and participated in since the resumption of production and work, Skoda has made the car carnival a new brand experience event linked online and offline. In the brand day special event on May 2, Skoda brought more users into the fiery carnival scene through the most popular online live broadcast platforms such as Douyin, Dianchedi, and Yizhibo.
The host from the professional automotive media is Kaimai, and the product engineer of Skoda is the person who brings goods. He introduces 125 reasons to like Skoda and the discount information related to the May 5 Shopping Festival. At the same time, he deeply interprets the highlights of Skoda models, so that consumers can quickly integrate into them. In the real shopping scene. On the day of the event, the live broadcast attracted more than 1.12 million users to participate in the interaction. At the scene, in addition to the powerful preferential benefits, the 50% off car purchase coupon and the 5.5% off special car koi prize flash kill further ignited the atmosphere of the brand day special event.
In response to this “May 5th Shopping Festival” in Shanghai, combined with the recent adjustment of the recommended retail prices of all models, Skoda has introduced five major preferential policies, including up to 15,000 yuan renewing gift package, 5-year super-long installment, 20% low down payment and maintenance packages. Next, Skoda’s “May 5th Shopping Festival” sub-venue will also be airborne in many popular business districts in Shanghai. A series of activities such as “Madu 520 has an appointment with you”, “Children’s Innocence, Happy Family Shopping”, “Father’s Love Like Mountains and Family Care” and other series of activities are also planning and brewing. More preferential treatment is worth looking forward to. Online Skoda has also achieved a more direct dialogue with users. At present, more than 450 Skoda dealers and more than 3,500 sales consultants have released nearly 30,000 short videos and over 15,000 live broadcasts on Douyin and Kuaishou, attracting more than 10,000 customers to stay.
2020 is the 125th year since Skoda was founded, and it is also the 15th anniversary of the brand entering China. Over the years, Skoda has insisted on serving users with excellent service, concise and emotional design language, exquisite German quality and value-for-money products. In April, Skoda announced the latest suggested retail price range of 77,900 yuan to 247,900 yuan for all series of products, taking the lead in firing the starting gun to activate the kinetic energy of automobile consumption. With the continuous advancement of the “May 5th Shopping Festival”, Skoda will bring unique and value-for-money product experience to more consumers.
