On this May 4th Youth Day, which is “no struggle, no youth”, the Range Rover Evoque, which represents the most fashionable and charming of the Range Rover family and pursues freedom and innovation, officially lands in the finale of “Range Rover Life” webcast British drama “Dancing with Aurora”. In the nearly 3-hour long live broadcast, the host and the guests used different dimensions and various presentation forms to let the audience know the Land Rover Aurora, this epoch-making stunning work.
“Range Rover Life” Land Rover Range Rover 50th Anniversary Presentation
The stars are shining brightly to help out, and the benchmark products lead the way
As the finale of the webcast British drama “Range Rover Life”, “Dancing with the Aurora” specially invited Zhou Dongyu, the spokesperson of the Range Rover Evoque. Luxury, refinement, fashion and dynamics are perfectly integrated in the Range Rover Evoque. In addition, Zhao Ran, a senior media person from “Ran Hou Shuo”, talked about the family elements and young fashion style of Range Rover Evoque in his eyes; Morgan Lotterie, a certified instructor of the British Royal Etiquette Training Institute, brought everyone some points about “cultivating a gentleman” Suggestion: Land Rover brand trainers are still online on time in every scene of the live broadcast, bringing you authoritative explanations about Range Rover Evoque.
Land Rover Range Rover Evoque spokesperson Zhou Dongyu
As a model built for young people and supported by many “black technologies”, the new generation of Land Rover Range Rover Evoque not only awakens the urban people who are willing to experience trends, but also brings them a new life experience. In the sub-market, the new segment market of “intelligent high-tech luxury all-terrain SUV” that is more in line with the needs of contemporary trendy life has been carefully developed, which stands out from its peers and once again sets a new benchmark in the industry.
A new generation of Land Rover Range Rover Evoque
The “black technology” configuration of five-screen interconnection – 12.3-inch full LCD virtual instrument panel, dual 10.2-inch central control high-definition touch screens, high-definition ultra-wide-angle streaming media interior rearview mirror, and the second-generation high-definition full-color head-up display system not only ensure the visual field The clarity of the car brings the driver a smart and convenient car experience, making the Range Rover Evoque a smart car with a strong sense of technology. Land Rover’s world’s first 360° all-terrain “see-through” technology completely solves the last blind spot in all-terrain driving, allowing the driver to always drive calmly. Range Rover Evoque is also equipped with a shared intelligent personality setting system, which can record the driving habits and preferences of up to ten drivers, and can automatically “identify” the driver’s identity through the car key or paired mobile phone, like a smart and considerate driving steward , bringing a truly exclusive private driving experience.
All-terrain “see-through” technology
Five-screen interconnection
The new generation of Range Rover Evoque adopts the newly upgraded PTA luxury transverse engine platform. While meeting the needs of vehicle electrification and intelligent assembly, it can also bring better driving comfort and handling stability. The brand-new body structure skillfully integrates a variety of composite materials, reducing the weight of the vehicle while increasing the strength of the body by 13%. The Invitrogen 2.0T engine installed on the Range Rover Evoque for the first time has many cutting-edge technologies. The 48-volt light hybrid power system makes the power strong and more energy-efficient. This power system can be driven by pure electric power when the speed is lower than 17 km/h, and the system makes the starting acceleration smoother and the starting response speed is increased by 40%.
PTA luxury transverse engine platform
As the benchmark product of “intelligent high-tech luxury all-terrain SUV”, Range Rover Evoque perfectly integrates the respected driving that the Range Rover family is proud of and Land Rover’s “heart to no bounds” brand spirit. While fully meeting the driving needs of contemporary consumers, the Range Rover Evoque has once again revolutionized the driving experience of consumers through more stunning appearance, smarter technology and stronger all-terrain capabilities.
Life in Range Rover in Five Episodes
On March 20 this year, the Land Rover brand celebrated the 30th anniversary of the discovery family through a 30-hour non-stop live broadcast, and set a new record for online live broadcast. April 30 is “World Land Rover Day”, and the Range Rover family is also celebrating its 50th anniversary. To celebrate the 72nd anniversary of the brand, Land Rover teamed up with screen stars, business leaders and industry leaders to create a live webcast of the 50th anniversary of the Land Rover Range Rover “Range Rover Life” for Land Rover enthusiasts and car fans during the May Day holiday. Starting from April 30th, this visual feast perfectly showcases the dignity and strength, aesthetics and personality of the Range Rover family with five live broadcasts in five days. At the same time, the Land Rover brand once again pushed innovative marketing to a new level, winning the recognition and favor of Land Rover owners, fans and audiences.
range rover family
The first episode “Special Love for Special You” reviews the 72-year evolution history of the Land Rover brand, the adventures and expeditions it has experienced, and the history and inheritance of the three major product families; The leading model in the quasi-all-terrain SUV industry——Range Rover, let the audience fully understand the exquisite luxury and respected enjoyment contained in this flagship; Terrain SUV Range Rover Sport, while revisiting its glorious record, this episode also introduces how luxury and dynamics are perfectly integrated on the Range Rover Sport; Artist”, Xingmai demonstrated the strength of minimalist design and forward-looking technology to lead avant-garde life with unique charm; in the last episode of “Dancing with Aurora”, guests and audience talked about technology and the most fashionable Range Rover Evoque around the Range Rover family. Fashion, trends and attitudes.
In the live broadcast, Mr. Li Dalong (Richard Shore), President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, said that since the first Land Rover Range Rover came out in 1970, the Range Rover family has created an extraordinary “four vehicles in one” Achievement. Half a century of legendary history has enabled the Range Rover family to have the realm of mastering the pinnacle and the confidence to be proud of the world.
Mr. Li Dalong (Richard Shore), President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
Yu Junrui, global vice president of Jaguar Land Rover and chief financial officer of China, who has more than ten years of experience in studying and working in the UK, expressed his views on British culture: “In addition to elegance, one of the important cores of modern British culture is exploration and innovation. .The real British gentleman is a group of people who are not afraid of challenges, and they are full of passion in their bones. This is exactly the same as the temperament of the Range Rover family.”
Mr. Yu Junrui, Global Vice President and CFO of Jaguar Land Rover China
As “Jaguar Land Rover’s hidden travel officer”, Zhu Hengli, executive vice president of Jaguar Land Rover China and Chery Jaguar Land Rover’s joint marketing and service organization, said: “The Range Rover family has excellent all-terrain capabilities, no matter which model it is, it can help Everyone should explore the land of their dreams, feel the beauty of nature, and measure every inch of land in the world.”
Mr. Zhu Hengli, Executive Vice President of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization
Mr. Hu Bo, Executive Vice President of Products and Marketing of Jaguar Land Rover China and Chery Jaguar Land Rover Joint Marketing Sales and Service Organization, said in the live broadcast that Range Rover, as the “big head” of the Range Rover family, exudes a kingly demeanor from the inside out; Range Rover Although the sports version is a “muscular man”, it is tough and powerful at the same time very dynamic; Has unique insights into fashion and personality. Therefore, whether you are a trendy urban youth or a social leader with unique taste, you can find the most desirable car in the Range Rover family.
Mr. Hu Bo, Executive Vice President of Products and Marketing, Joint Marketing Sales and Service Organization of Jaguar Land Rover China and Chery Jaguar Land Rover
“Range Rover Life” webcast British drama through a comprehensive perspective, in-depth analysis, luxurious lineup, leading the majority of car fans and audience friends to truly understand the long history and unique culture of the Land Rover brand, appreciate the luxury of the Range Rover family, not only innovation It can be called an “encyclopedia” about the Land Rover brand and the Range Rover family. The heart is boundless, and the exploration is endless. In the future, the Land Rover brand will continue to upgrade its products, and will continue to introduce innovative marketing methods that consumers love to see, and give back to the market and users for their affirmation of the Land Rover brand.
