On October 18, the XRACING Car King Contest held a grand launch ceremony at Nanjing Jiangning Sports Center. Partners inside and outside the industry and media representatives who support and pay attention to motorsports gathered together to witness the birth of the new event.
Brave because of the unknown – China’s first racing entertainment show
At the launch ceremony, Mr. Cheng Guang, the vice president of XRACING, who launched the XRACING brand, delivered a speech on the spot. The XRACING King of Cars has seen the opportunities for the development of racing cars. It deeply integrates venues, rallying, and car performances. It is the first performance car competition. Opened a new model of the future of Chinese motorsports. The conference site integrated DJ electronic music, car stunt performance and other entertainment elements, plus an exhibition session. The drivers drove multiple racing cars on two types of asphalt and gravel tracks to stage a variety of thrilling and exciting track fights. Such as collision, drift, flying jump, scrambling and so on. The atmosphere that combines entertainment and racing has been pushed to a climax. The track rebuilt from the stadium brought a 360-degree viewing experience with no dead ends, making the whole press conference like a racing entertainment show.
Carrying infinite tolerance – a competitive arena from professional to amateur
The participating models of the XRACING Car King Contest are divided into three groups, ranging from SUVs to sedans, from gasoline to hybrids. Among them, the racing cars of MG, Audi, and Nissan in the super SUV group were unveiled at the press conference. The hot-selling SUV models after refitting immediately transformed into “track monsters” in terms of power and handling.
At the same time, drivers Wang Rui, Jin Bian, and Zou Guodong from the three teams also appeared on the scene one by one. The audience can not only see many top drivers, but also many folk masters in the XRACING competition. Let’s fight together for the glory of the annual championship.
XRACING is a competition system that is compatible from top to bottom. While inheriting the exciting elements of motorsports, it also breaks the rules with an inclusive attitude, making the event more exciting, popular, and pan-entertaining, attracting more people’s attention.
Playing with racing crossovers—creating infinite possibilities of surprises
In the near future, XRACING Car King Contest will also be deeply integrated with entertainment elements such as variety shows, games, and animations, and promote Chinese motorsports to make new breakthroughs through multi-dimensional cross-border, and adopt a new model of creating content through competitions and feeding back the competitions through entertainment. . This event is committed to creating a positive and virtuous cycle, bringing more attention to domestic sports and a new trend in Chinese motorsports. For the racing industry, this event has blazed an unprecedented new path by breaking through the circle, and it is bound to become a highlight in the history of Chinese racing.
The press conference coincides with the 70th anniversary of the motherland, and the national flag waving on the final track also reflects the original intention of the race to spread the racing culture, enrich the spiritual and cultural life of the Chinese people with motor sports, and help the development of domestic motorsports.
