As a global partner of the Olympic and Paralympic Games, Bridgestone practices public welfare and helps the Olympic Games. Recently, Bridgestone (China) Investment Co., Ltd. (hereinafter referred to as “Bridgestone”) and Toyota Motor (China) Investment Co., Ltd. (hereinafter referred to as “Toyota Motor”) jointly held an event themed “Olympic Green” in Qinghai Province. A series of public welfare test drive activities centered on the environment and animal and plant protection, aiming to help the sustainable development of the Qinghai Lake area environment. Representatives of the Beijing 2022 Winter Olympics and Winter Paralympics Organizing Committee attended the sailing ceremony.
Representatives of the Beijing 2022 Winter Olympics and Paralympics Organizing Committee, Bridgestone (China) representatives, and Toyota Motor (China) representatives (from left to right) attended the launching ceremony of the “Olympic Green Tour” public welfare test drive
Departing from Xining, during the three-day test drive trip of more than 600 kilometers, passing through the changeable terrain and extreme road conditions, all participants passed the two plug-in plug-in hybrid vehicles supported by Toyota Motor and the energy-saving technology provided by Bridgestone. Special tires for snow and ice, enjoy driving pleasure.
In this test drive, two plug-in hybrid electric vehicles, Corolla Shuangqing E+ and Ralink Shuangqing E+ provided by Toyota Motor, were used for driving. The two models are equipped with Bridgestone Green Song EP300 energy-saving tires and Bingruike XG02 ice and snow tires respectively. Green Song EP300 is an energy-saving tire specially developed for users who pay attention to fuel economy. It is equipped with Bridgestone NanoPro-Tech and a special pattern structure, which makes it have good rolling resistance and enhanced wet performance. . Bingruike XG02 is an ice and snow tire specially developed for passenger car users who pay attention to driving safety in winter. It adopts Bridgestone’s foam rubber technology and has good grip and braking performance, so that the tire can be used when the temperature is relatively high in Qinghai. Good tire performance on low pavement.
Bridgestone Green Song with EP300 energy-saving tires
Bridgestone Bingruike XG02 ice and snow tires
Through this public welfare test drive, the participants of the test drive conducted in-depth discussions on sustainable development environmental issues such as local desertification control, water source protection, and protection of rare animals such as Przewalski’s gazelle. In addition, the event also held a donation ceremony for wildlife protection actions. Participants, together with local environmentalists, planted trees in the sand and cleaned up garbage by the lake, and contributed to the environmental protection of Qinghai Lake.
Environmental protection activity of tree planting in sandy land
Taihiro Morita, general manager of Bridgestone (China) Investment Co., Ltd., said: “Bridgestone became a global partner of the Olympic Games in 2014 and a global partner of the Paralympic Games in 2018. Adhering to the concept of ‘move forward with dreams’ , we encourage people to overcome difficulties, have the courage to pursue and realize their dreams, and Bridgestone is also committed to continuously improving the way people work, travel and entertain with high-quality products and services. Through this green travel public welfare activity, We hope to actively convey the Olympic spirit and arouse the attention of all walks of life on environmental protection issues.”
This “Olympic Green Tour” public welfare activity practiced the spirit of “Green Olympics” which is the first of the four Olympic concepts of the 2022 Beijing Winter Olympics. In addition, the event is also a global partner of the Olympic and Paralympic Games Bridgestone and Toyota have cooperated in public welfare projects in China. In the future, Bridgestone will continue to try to join hands with partners to jointly promote green ecological protection and contribute to a sustainable mobile society.
