On June 14, the 8th China International RV Exhibition was grandly opened in Beijing Yichuang International Convention and Exhibition Center. As a leading brand in the industry, Brilliance Special Vehicles presented 9 models of RVs, and joined hands with China International Travel Service Group to sign a strategic cooperation framework agreement to realize resource linkage and complementarity, jointly develop a new model of global tourism, and add new opportunities to the great development of China’s travel industry. kinetic energy. Lu Lu, President of Self-Driving Tour and Camping Caravan Branch of China Association of Tourist Vehicles and General Manager of China National Travel Service Group, Li Yanzhong, Secretary of the Party Committee and General Manager of Shenzhen East Overseas Chinese Town Co., Ltd., Fang Dehe, Secretary-General of the China Association of Automobile Manufacturers RV Committee, and China Tourist Vehicle Association Self-driving Liu Hanqi, secretary-general of the Touring and Camping Caravan Branch, Guo Jun, secretary-general of the School-Enterprise Alliance of the School Planning, Construction and Development Center of the Ministry of Education, and Liu Xuemin, vice president of Brilliance Auto Group and chairman of the party committee of Brilliance Dalian Investment Company, attended the ceremony.
With the rapid upgrading of mass tourism consumption and the continuous improvement of industry policies, China’s RV tourism market has entered a stage of full prosperity. Brilliance Special Vehicles seizes policy guidance and market opportunities, adheres to the model of introducing global advanced technology and integrating resources within the industrial chain, focuses on product quality with the “artisan spirit” of excellence, quickly occupies the domestic mid-to-high-end RV market, and strives to build China The No. 1 RV brand demonstrates the innovative development path of China’s independent RV brand. The 9 star RVs brought this time cover self-owned products and imported products. This year’s newly launched Mengma series appeared again. The advantage of this series is that it has efficient fuel economy, driving stability and load capacity in consideration of domestic road conditions and height restrictions. The modular structure design of the whole vehicle focuses on maintainability. Also on display are Brilliance RV HC7, Brilliance RV IN1, Brilliance RV ID1, Brilliance RV ID2 and other classic models. The other four imported Aditya RVs are also a dream team, Twin 600, Compact A, Compact M, trailer-type Altea, bringing the luxury experience of a pure European RV.
While continuously strengthening its own construction, Brilliance Special Vehicles attaches great importance to resource integration and coordinated development, and has increasingly close cooperation with China National Travel Service Group. China International Travel Service Group is a large-scale central tourism enterprise. It is one of the large-scale tourism enterprises with the most complete tourism industry chain, the most complete tourism elements and the largest operating scale in China. It has a first-mover advantage in the domestic RV camping industry and is in the industry leader. The two parties have a long-term and good foundation for cooperation, and have achieved strong alliances in multiple fields such as RV sales and camp construction.
Chairman Liu Xuemin said in his speech that Brilliance Special Vehicles has seized the rapid growth period of China’s tourism economy, entered the tourism transportation market in an all-round way, aimed at the rapid development of the RV camping industry, and absorbed the French pattern through the combination of independent research and development and international introduction. Lu, Adiya and other world-leading special-purpose vehicle manufacturing technologies have created a full range of mid-to-high-end RV products, which are favored by consumers. We are the first in the industry to realize the mass production of RV board chain lines. With refined management, electrified and intelligent bodywork design, Brilliance RV has become the most competitive RV brand in China. Adhering to a high starting point and high-quality development path, Brilliance Special Vehicle has continuously strengthened its product and marketing capabilities, deployed five major marketing centers across the country, integrated platform resources, and achieved breakthroughs in the RV tourism market based on its good cooperation with China National Travel Service Group. . The two parties will fully link and integrate their superior resources, realize joint efforts online and offline, and achieve mutual benefit and win-win results. Today, the two parties signed a strategic agreement again, setting a model of cooperation in China’s tourism industry. Today, Li Yanzhong, the general manager of OCT East Shenzhen, and his team also came to the scene, hoping to cooperate with Brilliance Special Vehicle in the field of tourism. It is believed that with the state-owned enterprise background of Brilliance Special Vehicle and the strong strength of the two central enterprises, it will definitely draw a brilliant blueprint in the development prospect of China’s RV industry and provide assistance for the development and upgrading of China’s RV tourism market.
Liu Hanqi, secretary-general of the Self-Driving and Camping RV Branch of the China Tourist Vehicles Association, highly praised the outstanding achievements of Brilliance Special Vehicles in the RV market, and said that the China Tourist Vehicles Association will definitely give full support to the development of such excellent independent RV brands as Brilliance RVs .
Marco Diponis, China Operations Director of Aditya RV, said that the cooperation between Brilliance Special Vehicle and Aditya has achieved many milestones, including the acquisition of China’s first imported self-propelled RV and trailer-type RV products. 3C certification, completed the largest export volume of European RV export orders; the two parties will plan to achieve joint venture cooperation in the future.
Witnessed by the guests at the scene, Brilliance Special Vehicle and China National Travel Service Group Xinglv RV formally signed a strategic cooperation framework agreement. In-depth cooperation to achieve resource linkage and complementarity, jointly create a new format of RV self-driving tourism, and contribute to the prosperity and development of China’s RV tourism industry.
After the signing ceremony, the fourth season of Brilliance Special Purpose Vehicles Dream Carnival was officially launched amid warm applause from the audience. Continuing the successful experience of the first three seasons integrating fixed exhibitions, touring exhibitions, experience, camping, and cultural festivals. A new image, a new journey. At the launch ceremony, the new logo of Brilliance RV Tour was officially released. The new logo innovatively integrates RVs with mountains and rivers, implying the spirit of Brilliance RVs yearning for freedom of living; at the same time, Brilliance RV Tours will develop a number of new amazing journeys and add more exciting experiences. There are the folk customs that RV enthusiasts are most yearning for, as well as the comfortable RV life that accompanies them all the way, all of which will be presented in this season’s Dream Carnival.
After the press conference, the Brilliance booth was still full of people. Car enthusiasts rushed to inquire about the configuration and price of the RV. The sales staff enthusiastically guided the audience to experience it, explained the functions and advantages of each exhibited car in detail, and helped them choose their favorite car from the perspective of user needs. RV. On the first day, Brilliance RV got off to a good start. It received orders for 3 independent RVs, more than 10 intentional orders, and more than 40 groups of customer information.
Building a complete self-driving tourism industry chain and accelerating the transformation and upgrading of China’s travel industry are the philosophy and purpose of Brilliance Special Vehicles in developing the RV business. As a leader in China’s RV industry, Brilliance Special Vehicles deeply feels that China’s RV industry is in a critical period of development and change. Brilliance Special Vehicles will adhere to market demand-oriented, aiming to build the first brand of Chinese RV, comprehensively integrate upstream and downstream industrial resources, actively promote the development and upgrading of China’s RV consumer market, and create a new pattern for the development of China’s tourism industry.
