[Camp] Battle against the Season: Analysis of Beijing Longwan International Camping Park

Beijing Longwan International Camping Park is located on the bank of Jinniu Lake in Yanqing County in the northwest of Beijing, adjacent to the Badaling Great Wall, Longqing Gorge and other famous scenic spots. Leisure tourism and holiday camping is the first five-star RV camping park in China that meets international standards. In order to better develop winter leisure services, after three years of accumulation and careful construction, the park officially opened the four-season operation mode in 2017.

Revitalize the off-season

Climate factors have a great impact on the tourism industry. In winter, many entertainment facilities and some guest rooms in the northern camps cannot be put into normal operation due to the weather, so most of the northern camps choose to die from October to March every year. In fact, it is not that there is no source of tourists in winter, but because of the lack of leisure and entertainment activities, single content structure, and the decline of tourist experience, the relative source of tourists has decreased. However, in recent years, the popularity of ice and snow tourism has continued to increase, and the strong desire to travel reveals the huge potential of the tourism and accommodation industry. Yanqing, which is located in the “Winter Olympic Circle”, can reach minus 20°C in winter, and there are mature ski resorts around it, which has a good ice and snow tourism gene. The park actively responds to the call of the country to vigorously develop winter ice and snow projects, and builds momentum for the 2022 Winter Olympics to be held in Yanqing.

The off-season marketing expenses of many camps are almost negligible, but Beijing Longwan International Camping Park has successfully counterattacked in the off-season. In addition to using the official WeChat and Weibo to accurately push soft articles to attract attention, the winter promotion channel also cooperates with scenic spots near the camp, such as Shijinglong Ski Resort, Longqingxia Ice Lantern, Yudu Mountain Snow World and other tourism projects through bundled methods. Pull camp economic benefits. The warm and comfortable log cabin accommodation, its own natural ice rink, ice and snow sports and special catering services in the camp make many tourists willing to pay for it. It can be seen that creating a comfortable accommodation environment and recreational activities suitable for winter is an important problem to be solved urgently for the camp to realize four-season operation.

The park has towering trees and lingering streams, just like a green oxygen bar. The architectural layout absorbs the essence of millennium gardens, and carefully carves pavilions, pavilions, corridors and waterside pavilions, forming a tourist destination with scenery in four seasons, enjoying flowers in spring, enjoying the coolness in summer, picking in autumn, and snow in winter. Taking the Gui River system as the main axis, the park runs through 13 functional areas, including the main entrance square area, main venue area, RV camp area, children’s play area, mobile wooden house area, tent area, water view tent area and service center. As a five-star campsite, the park has a variety of accommodation options and complete facilities. The available types are: caravan accommodation, wooden villas, mobile wooden houses, water view tents, container houses, and tent camping. In order to let guests experience the simple and pure camping life, there are also rich entertainment facilities and popular outdoor activity facilities such as barbecue areas, children’s playgrounds, carousels, bouncy castles, health trails, parent-child camping areas, etc., so that people can return to nature. self-discovery in the process.

Soft operation

It is true that it is not difficult to realize the supporting hardware. The most important thing is to find the essential needs of the camping family group in the four seasons operation. In order to attract tourists throughout the year, in addition to the basic camp service facilities, outdoor expansion, first-class hotels, music culture, food culture, children’s education, parent-child interaction and other formats have been specially added. It has signed strategic cooperation agreements with multiple catering, outdoor and camp education brands, such as Toread and Quanjude, to explore more possibilities for supporting family vacation destinations. Based on this expansion of soft operating projects, the Ice and Snow Music Festival held in 2016 is a microcosm of it.

The park fully meets the function and comfort of RV camping. It is equipped with sufficient parking spaces for RVs and self-driving cars, as well as high-quality wooden houses, tents and other accommodation facilities. It has public services such as bathing, laundry, medical first aid and environmental protection facilities such as garbage classification and rainwater collection , the introduction of dozens of RVs imported from Europe and the United States are available for rent and sale, and there are also sightseeing battery cars and bicycle rental points, which are convenient for sightseeing. It can receive foreign RVs to park, and provide supplementary services such as water and electricity for RVs. Committed to making green vacation the norm and creating a healthy ecological leisure tourism destination.

Prolonging the stay time of guests is an important part of the growth of the tourism and accommodation industry. In addition to leisure and entertainment facilities, the park also provides guests with outdoor equipment, accommodation discounts, and free experience of camp entertainment items to enhance guests’ goodwill towards the park. In addition, the Longqing Gorge Ice Lantern, Tofu Banquet and other special scenic spots and restaurants around Yanqing are also bargaining chips to attract tourists and realize the off-season. We look forward to creating an independent brand system with four seasons camping family vacation life experience as the core through the interaction of sports, leisure, entertainment, life and education.

At present, ice and snow tourism is heating up, but the total supply of mainstream destinations during peak hours is insufficient, and the types of accommodation products are single, which cannot meet the increasing demand for high-quality vacations and in-depth experiences year by year. On the basis of taking advantage of regional advantages and realizing four-season operation, the camp should promote the transformation and upgrading of the camping tourism industry, leapfrog development, vigorously implement the “camping +” strategy, continuously develop new products and new formats, and accelerate the development speed of innovation.