[Camp] Meet Nanshan South: Analysis of Xinjiang Yijing Ski Camp

The skiing feast under the snow-capped mountains, the colorful summer among the insects, Yijing uniquely opens the corner of Urumqi Nanshan, and uses the unique environment of Xinjiang to create a plateau fairy tale kingdom, namely Xinjiang Yijing Ski Villa Camp·Urumqi Nanshan. Urumqi Nanshan is another ecological excavation of Yijing after Meiling Shenlongtan in Nanchang, Lashihai in Lijiang, Taibai Mountain in Shaanxi and Dongjiang Lake in Chenzhou. It highlights the magnificent natural scene in Xinjiang and shows the ecological charm of the camp.

natural humanities

The Nanshan Scenic Area where the camp is located is a famous alpine forest and pastoral area in Urumqi, with towering snow peaks, lush forests, flocks of cattle and sheep, and dotted yurts, exuding a strong ethnic minority style. The winter is cold and beautiful, with magnificent snow scenery; the summer is cool and pleasant, and it is a summer resort. It is suitable for all seasons of the year, and in order to maintain the original ecological scenery at the southern foot of Tianshan Mountain, Yijing Ski Villa Camp invites internationally renowned designers and relies on international advanced environmental protection construction technology to plan the camp without damaging the environment and ecology. put up.

The strong Xinjiang characteristics are not only reflected in the landscape, the camp will also provide fresh and sweet melons and fruits, the most authentic roasted whole lamb, the most beautiful Xinjiang singing and dancing, presenting the regional food culture. From natural ecology to folk customs, this is the most attractive place in Xinjiang, and it is also the original intention of Yijing Camp.

Silk Road Skiing

The snow scene on the plateau in winter is a major feature. In the camp, you can take the forest cable car to the virgin forest of the Tianshan Mountains to enjoy the intoxicating snow scene of the Tianshan Mountains. However, in order to form a diversified profit model for the camp and generate consumption hotspots, it is necessary to create a valuable experience. product. The integration of the campsite with the Silk Road Ski Resort, one of the three major ski resorts in the country, has become a major attraction for tourists.

The Silk Road International Ski Resort covers an area of ​​12 square kilometers and can accommodate 10,000 people skiing at the same time. It has 3 special skiing and sightseeing cable cars for beginners, intermediates and primeval forests. There is a ski teaching area for children and adults with 2 comfortable magic carpets, a 1100-meter four-person ski sightseeing cable car goes directly to the 2280-meter mountain top, complete supporting services and facilities, and a variety of play items. The ski trail meanders through the camp, making it the best experience in the camp in winter.

In addition, the Silk Road International Ski Resort has the conditions to hold large-scale events, training, and winter camps. In the future, Yijing Ski Villa Camp will be the best choice for accommodation facilities. The two will form a close cooperation to create A comprehensive service system for leisure entertainment and sports events.

mountain house

In order to create a fairytale-like exotic atmosphere, the camp chose mountain villas with different styles and different types of accommodation units. The colorful mountain villas are a landscape in terms of architecture alone, including triangular kid villas and little donkey villas. Standard rooms, hexagonal camel villas, ginkgo leaf golden carving villas, telescope Yili horse villas, a total of 55 villas with 88 rooms.

The WeChat service account of the camp has a 720-degree panoramic browsing function. Clicking on it, you can have a bird’s-eye view of the camp from various angles, and understand the layout of the camp as if you were there. You can experience it from the perspective of the viewing plank road and the reception hall, and even the interior of each type of villa. The layout, toilets, and terrace viewing angles are all clearly presented at 720 degrees. This function builds the most direct communication window between the camp and tourists. Tourists can intuitively feel and understand and then make choices, and book online on the service account, which provides great convenience for tourists and plays an effective role in publicity and promotion. Increase the probability of booking accommodation units to a greater extent.

The supporting facilities of the camp are complete. In addition to the basic wireless network, parking lot, telephone, and direct drinking water, there are also services such as meeting rooms, extra beds, QR code ordering, and pick-up cars. Villas at different prices will also match different special services accordingly.

conference

Xinjiang is an important core area of ​​the Silk Road Economic Belt, and many Silk Road themed conferences and forums have been held in Urumqi one after another. With supporting facilities and services for holding high-end conferences, as well as interactive cultural, sports, and entertainment activities, Yijing Ski Villa Camp has also become a venue for Silk Road-related conferences.

In January 2017, the camp held the “Silk Road Venture Capital Cooperation Forum”, which received hundreds of guests and arranged rich exchange activities such as skiing competitions, Xinjiang folk songs and dances, special catering, and snow photography selections. In December 2017, the “Silk Road Natural Vacation Forum” was also held. By holding this kind of Silk Road themed conference jointly organized by the government and enterprises, the popularity of the camp can be expanded to a certain extent, and at the same time, it can reflect the function of the camp service conference and broaden the business sector of the camp.

epilogue

Xinjiang is a self-driving paradise, with constant tourists all year round. The campsite is located in the Nanshan Scenic Area and the international ski resort, which maximizes the unique beauty and landforms of Xinjiang. Proportionality is still a big test.

Profitability is a common challenge in domestic camps, especially in remote areas. Of course, chain camps have long-term investment capital, first enter the market with brand and concept, gradually establish market awareness, establish IP brand, create diversified service modules, and attract tourist groups who come here. At the same time, the camp can cooperate with other tourist attractions and classic routes in Urumqi to become a self-driving tour service supporting camp in Urumqi, forming a linkage effect and developing together. I believe that Yijing Ski Villa Camp still has a lot of room for exploration.