[Camp] New Rivers and Lakes: Analysis of Self-driving and RV Camping Sites in Shanghai

Camp layout, camp activities, and operation promotion have always been regarded as the three important sectors of the RV camping industry, which are interlocking and indispensable. If the skills of the “Three Musketeers” can be gathered in the camp, more related industrial chains and higher value spaces will be derived.

The self-driving car and RV campsite of Shanghai Road is located at No. 641, Rutang Road, Maogang Town, Punan District, Songjiang District, Shanghai. At the moment when the country is vigorously developing all-for-one tourism, the camp, as one of them, always implements the concepts of environmental protection, greenness, and low carbon, and combines its own advantages with surrounding scenic spots for resource exchange and common development to create a new type of comprehensive tourism base.

Carefully laid out

The camp site selection, functional layout, facility configuration, and operation management refer to multiple national and local standards. First of all, the layout is the top priority of the campsite operation. The site selection of the self-driving car and RV campground in Shanghai is mainly based on three aspects: high-quality resources, transportation advantages, and environmental advantages. There are Fengjing Ancient Town, Donglin Temple, Sheshan, Guangfulin Ruins, Happy Valley, Thames Town, resorts and other scenic spots around the campsite. The tourist resources are rich and it is a perfect combination of history and nature. The camp cooperates deeply with scenic spots and resorts, and effectively attracts tourists through publicity and series of packaged products. As an auxiliary package for scenic spots and resorts, camps are held together for warmth, creating a complete closed loop of tourist destinations from attracting to staying.

From the analysis of traffic advantages, the campsite is close to the expressway, 3km away from Xinbang Exit of G60 Shanghai-Kunming Expressway, and 8km away from Huanmaogang Exit of G1501 Shanghai Suburbs. Although the development trend of RV travel in China is gratifying, after all, there are not many riders who own RVs, and the camp needs more services for self-driving cars, and this happens to be the center of Shanghai’s north-south exchanges, from Shanghai to Hangzhou, Fujian , Jiangxi, Guangdong, Guangzhou, Kunming and other places must pass through the road, is the transportation hub of Shanghai, the geographical location is convenient.

Looking at the environmental advantages of the camp, the camp is lined with trees, the birds are singing and the flowers are fragrant, and the natural lake with constant water all year round is located in the center of the camp. Punan area is located in the upper reaches of the Huangpu River. As the head of the Pujiang River, the water quality is clear and the environment is beautiful. There are groups of egrets in the camp, which is a paradise for leisure, health and vacation camping. The vegetation coverage rate is over 80%, the air in the camp is fresh, and the content of negative oxygen ions is high. Such a comfortable environment is very suitable for people to feel the RV camping culture and experience outdoor activities outdoors.

It is true that in the era of global tourism, the tourism industry should abandon the old idea of ​​relying on mountains to eat mountains and relying on water to eat water. In order to expand its own popularity, the camp actively integrates with the industry, and regularly holds various large-scale themed activities, such as special catering, lawn weddings, parent-child tours, ecological and organic farming experiences, and on the basis of the RV accommodation experience, it has created a collection of RV exhibitions, RV rental, RV sales, and RV technical training are all in one commercial complex. Through the operation of the Internet platform, it provides a complete set of services of “training, experience, and sales” for company team building, family travel, and youth camp education.

Activity drainage

In operation, the camp plans to account for 30% of the camp’s revenue for accommodation, 50% for activity revenue, and 20% for RV sales. Activities are the invariable law of prolonging the stay time of tourists, increasing the viscosity, and pursuing the maximization of benefits. The camp will regularly hold grass concerts, outdoor movie appreciation, outdoor development activities, live CS, bonfire party, barbecue party, small animal feeding, farmhouse stove experience, etc. are widely welcomed. In order to promote the Chinese

Traditional culture activities will be held every traditional holiday, such as making youth groups on Qingming Festival, making rice dumplings on Dragon Boat Festival and other activities and public welfare activities, so as to expand the popularity and attract people to the camp.

The camp covers an area of ​​120 mu, which is divided into RV camping leisure area and ecological organic agriculture area. The RV camping area covers an area of ​​80 mu, and the organic farming area covers an area of ​​40 mu. Among them, the RV camping area provides RV camping, outings, fishing and leisure vacations; in the organic agriculture area, tourists can taste and pick more than ten kinds of fresh organic vegetables, and experience the joy of cooking with a fire. The first phase of the project has built multiple outdoor activity experience comprehensive areas consisting of 75 RV camps, RV camps, self-driving camps, tent camping, leisure and entertainment areas, picking areas, and fishing areas. For camping enthusiasts, experience the brand-new tourism, leisure and health preservation mode brought by RV camping.

The camp currently has 20 caravans, including a variety of caravans imported from the United States. It can receive various meetings, team training, outward bound training, family outdoor leisure activities, etc. At the same time, it can provide planning and organization of various parties and outdoor competitions. The park includes RV parking area, barbecue activity area, children’s playground, farm work experience area, organic vegetable planting area, camping tent area, tree house, mobile outdoor house, bicycle jogging boulevard and 3 RV experience areas. The diverse accommodation units and outdoor experience well meet the different needs of different customer groups.

In order to highlight characteristics, shape differences, and avoid cookie-cutter camp construction, the camp also provides on-site training and experience for American road trips or RV tours, including explanations and training on American traffic regulations and road signs, experience sharing of American driving skills, RV use and skills training, on-site Real scene experience, better serve RV and self-driving tour enthusiasts.

Internet + Sales

In terms of marketing and promotion, the camp carried out communication and cooperation with major OTA platforms such as Ctrip and Dianping, and put the camp on the Internet in multiple directions.

Realize the O2O business model, combine online and offline perfectly, let more people know and feel the charm of RV and camping. Based on the foundation of China’s RV travel customization online platform Chenglu.com, the camp provides one-stop services such as RV camping services, RV rental and RV sales, RV membership services and RV themed event planning. At present, the campsite has obtained exclusive authorized agents for many RV and camping products. In addition, the camp also launched a preferential promotion policy of buying a caravan and sending it to the campsite, which solved the parking problem of the caravan well and brought the caravan culture into people’s daily life.

In the future, through the implantation of the Internet and smart services, the camp will also develop its own APP, realize functions such as online booking and mobile payment, and embark on the road of innovation in comprehensive automotive services. By deriving multiple industries, the RV culture will continue to spread. Stronger, build a RV cultural complex. Write your own martial arts legend in the disputes of travel rivers and lakes.