[Camp] Offensive and defensive battle: Palm World RV Campground

When the caravan market has not yet achieved explosive growth, how can a camp that adheres to caravan elements as the core realize the “blood-making” function? Since its operation in 2015, after more than three years of exploration and hard work, Chengdu Palm World RV campground has successfully found a place that fits its own positioning. And the business model of “advance can be attacked, retreat can be defended”.

keep, keep winning

Palm World RV Campground is a campsite with RV elements as the core, which is heavily invested by Chengdu Zhonghe Tourism Resources Development Co., Ltd. Although the campsite as a whole is a cultural, agricultural, tourism and self-driving campsite integrating accommodation, catering, entertainment, conferences, sports, leisure, health care, exhibitions, and RV stores, it is the same as the mainstream development model of domestic campsites, and the RV accommodation experience segment is the main business. Business, its revenue accounts for about 60% of the overall revenue. For the Palm World RV campsite, such a structural pattern arrangement is in line with its own positioning.

First of all, in terms of camp site selection, the Palm World RV camp provides a good platform for the RV Tourism Committee, RV tourism companies and individuals to enter the Pidu District of Chengdu and even the entire southwest market. The camp site is located in the Hejiachang section of Xiyuan Avenue, Youai Town, Pidu District, Chengdu City, Sichuan Province. It is surrounded by three high-speed highways: Chengdu Errao, Chengguan, and Chengwenqiong. It is only 16 kilometers away from downtown Chengdu. This place connects Longmen Grand Canyon (Yinchanggou) and Bailu Forest Park. It is located at the gate node of National Highway 318, the most beautiful landscape avenue in China, and the golden tourist channel of “Nine Yellow Lines”. Many roads run through the whole area, and you can travel by car. With a strong atmosphere and convenient transportation, it is an excellent place to drive outdoors and experience RV life.

In addition, in terms of camp planning and construction, it is ahead of the average level of domestic camps in terms of practicality and viewing. The palm camp has been built and put into use with a land area of ​​260 mu, which is a relatively leading scale in terms of longitudinal comparison of camps in the southwest region. A total of 36 imported RVs, 30 ecological RV camps, and 30 smart RV camps are set up in the camp. In addition, there are ecological restaurants, camp barbecues, parent-child activities, theme parties, clubs, service centers, container CAMPCOFFE, lawn weddings, and flower gardens. Sightseeing, ecological bar and other operating service facilities are all available. The overall camp area implements fully intelligent management, electronic lock control, WiFi coverage, monitoring, and elimination control are in place, and five-star butler-style services are provided. Both “hard” supporting and “soft” services performed well.

attack

The caravan market in Southwest China is still in the process of cultivation. Under such circumstances, the Palm World RV camp has always insisted on taking the caravan element as the core, and the reason is that it has not passively waited for the market to mature.

On the basis of the ordinary RV accommodation experience model, Palm World RV Campsite has created a commercial complex integrating RV exhibition, RV experience, play, catering, RV sales, RV maintenance, RV trusteeship, and RV camp sales. When the number of holdings is increasing, through market-oriented operations, a complete set of “experience, luxury, and customization” services will be provided to experience customers, social groups, companies, etc., and the camp will have hematopoietic functions. In addition, in the era of “Internet +”, Palm World RV Camp focuses more on the development model of online marketing and offline customization.

Over the past two years of operation, the development of the camp has basically met the overall development expectations, and the overall operation is also constantly innovating and exploring. The operation focus of Palm World RV Campground is to highlight the differentiated experience. Campsites are different from hotels, and they focus on self-service. They need to implement customized services for the customer groups in the business project, rather than a simple check-in process. This is also the differentiated experience that Palm World RV campground seeks in the model of accommodation as its main business.

Of course, Palm World RV Campground has also encountered difficulties in the development process, and the serious scarcity of professional talents is the most important problem. As a new form of tourism, the transformation of talents in the traditional model requires a process of re-learning, and currently domestic institutions of higher learning have not yet opened relevant majors. It takes time to accumulate talents. I believe that campsites such as Palm World will strengthen exchanges and cooperation with RV camps in an open and trustworthy manner in the future, and the industry’s tough problems will be solved.