[Camp] Red Gene: Analysis of Dabie Mountain RV Camping Park

The theme image of the Dabie Mountain tourist attraction is “Thousands of miles, the hometown of the general”, which belongs to one of the twelve “key red tourist areas” that are cultivated in the national red tourism development pattern, and complements the red tourism resources. RV camping is a new form of tourism that closely follows the trend of the times and conforms to the characteristics of Xinxian’s resources. It is in line with the leisure tourism vigorously promoted by the country, and it is a new format that is urgently needed by red tourist attractions.

red effect 

The camp covers an area of ​​2033 mu, and has built a new tourism format with four sites in one center, focusing on RV camping, leisure and vacation, patriotic education, and national fitness. At the camp operation level, the participatory, interactive, and experiential nature of tourism programs is highlighted. Here, tourists can not only experience special accommodation such as RVs, wooden houses, and container houses and related camping supporting services, but also go to the Patriotic Education Base, Chairman Mao Badge Memorial Hall, Visit the tomb of General Xu Shiyou, the former residence of the general, visit scenic villages and traditional villages, and experience the red tourism culture and local customs. These rich tourism resources have created a good environmental foundation for the development of camping tourism in Xinxian County.

The center of the camp is to carry forward the Dabie Mountain spirit and inherit the red culture, and to carry out a series of red culture training activities as the carrier. In order to make the manifestations of red tourism more colorful and interactive, the camp extensively uses modern scientific and technological means, modern literature, singing and dancing, film and television, and live-action dramas to improve the effect and appeal of the exhibition, including wearing red army uniforms and wearing red army uniforms. Hats and other forms, use scenario planning and experience design to strengthen tourists’ participation awareness, so that tourists can experience spiritual shock and gain spiritual and cultural insights during the red tourism process. Up to now, the Dabie Mountain Red Tourist Scenic Spot has received more than 100,000 tourists, and more than 50 study groups have come to study and investigate. Since the camp’s soft opening in May 2017, the average occupancy rate has reached 72.6%. It is a way for people to feel the heritage of red culture, close to nature, enjoy themselves, and enjoy a leisurely and healthy lifestyle.

Demand upgrade 

According to the “Pacific Asia Travel Association Guide” report, in 2016, China’s red tourism group began to develop from the middle-aged and elderly groups to almost cover all age groups and occupational fields in the whole society, among which the youth group accounted for more than 30%, and the number of inbound tourists participating in red tourism is also increasing .

In order to meet the demands of the mainstream group and the different needs of people of all ages, the project has service modules such as a national fitness park, a hot spring recuperation vacation, and an outdoor training base, including rock climbing, live CS, karts, hot air balloons, etc. More than 20 Leisure items. With the increasing number of young people coming to red tourist destinations, the camp relies on the Xiangshan Lake Scenic Area, an AAA scenic spot, with unique green mountains and green waters as the background. As an important node of the Dabie Mountain National Fitness Park, the main entrance of the 500-kilometer national hiking trail will be built. , carry out a series of national-level sports events such as the “Lucky Dabie Mountain” national fitness activity, the National Mountaineering Trail League, and the 100-kilometer cross-country challenge to promote the integrated development of camping park construction and the health industry, fully embodying the concepts of low-carbon, green, and ecological, and realizing tourism Product innovation promotes the optimization and upgrading of tourism products.

Tourism Poverty Alleviation 

Relying on the strategy of vigorously developing the tourism economy, the camp adheres to the construction idea of ​​”camping park +”, and closely combines the construction of the camp with global tourism, poverty alleviation, beautiful countryside construction, and the development of the health industry. The person in charge said that the camp will run poverty alleviation through the whole process of park construction and operation, and drive the development of more than 30 characteristic planting and breeding industries and more than 20 kinds of green agricultural and sideline products in the surrounding area, directly driving the annual per capita income of poor households to increase by nearly 5,000 yuan, which has now been included in the area Rural tourism development layout. The campsite improves the environment of surrounding villages and towns in accordance with the camping base construction standards, implements comprehensive environmental improvement, and builds a “RV town” with a beautiful environment, complete facilities, and good ecology. The Dabie Mountain Camping Park has promoted the infrastructure construction of the old district, improved the investment environment, expanded employment opportunities, and increased local fiscal revenue.

Direction of development 

However, it is a common situation at present that campsites have large investment and slow returns. It is reported that the campsite has invested nearly 100 million yuan, but from the perspective of operating benefits, the phenomenon of imbalance in off-peak seasons is prominent, and the connection with the sharing of resources in the national camping market is not close, and the overall development trend of a game of chess has not been formed. The reason is that the new format of camping tourism is in its infancy. stage, it is difficult for social capital to enter.

The person in charge said that in the future, the camp will rely on the Dabie Mountain Cadre Academy to develop on-site teaching points and carry out experiential activities such as quality development and military training; based on rich animal and plant resources, it will jointly hold environmental protection, national defense education, and biology classes with primary and secondary schools; Level camping professional construction and management personnel. Balance the low and peak seasons of the market, combine the development trend of health and recuperation, develop more holiday products, and build a leisure and health care base.

In the future, if the camp can add more activities related to RVs and self-driving cars, pack red self-driving tour routes, build characteristic RV distribution service bases, RV rental and other business types, and expand cooperation with self-driving tour clubs, it may better drive local Tourism development, increase camp occupancy rate.