[Camp] Taihu Trio: Analysis of Taihu No. 1 Camp

The Yangtze River Delta has been a place of heavy economic development since ancient times. The revitalized surrounding urban economic belt has built the most economically developed regional network in China. Suzhou Taihu No. 1 RV Camping Park has a superior geographical location here and can be opened all year round. The climate and environment of the camp, the comprehensive resources of the RV company, and the development concept of its own school, its development lifeline is clearly visible, and it is of reference significance.

pattern sleep

The caravan camping park built on Taihu Lake has the natural scenery of lakes and mountains, but their characteristic is not the scenery. The park is planned and constructed according to the international four-star caravan camp standard. There are 90 standard caravan camps, 30 caravan hotels, 7 sets of wooden house hotels and 5 major RVs have settled in the brand, and the self-positioning puts the accommodation nature of the camp in the first place.

Taihu No. 1 RV Camping Park fully demonstrates the concept of “living” not only from RVs and wooden houses, but firstly the RV Hotel has a large bed room with a fashionable spire RV, a family room with a large space, and a beautiful RV. It is a 290 large RV, Dorsett RV and other types of RVs. Each RV hotel camp has its own lawn area. In addition to parking self-driving cars, you can also enjoy tea, tents, and watch movies outdoors. Activity. The mobile vacation cabins are divided into sunny vacation homes and Lohas wooden cabins, which are large and comfortable, and can also be customized according to customer needs. In addition, there are fashion stilted buildings, mountain tent hotels, Kangqiao wooden house hotels, Xingyue Xiaozhu leisure clubs, container hotels, tents and other accommodation methods to meet the needs of different types of customers. Diversified perspectives and experiences show camp life.

Various services

What differentiates campsites from traditional forms of accommodation is not only the experience of the living environment, but also the nature of play, which is also the embodiment of its tourist destination attributes. The supporting services in the Taihu No. 1 RV Camping Park can be described as a hundred flowers blooming. The stylish and cool easy-to-walk balance bike is easy to operate. It is convenient for tourists to travel short distances in the park, ride horses on the grass in the park, DIY chocolates that children love, and handmade Suzhou specialties. Oil-paper umbrellas, group fan painting, painted pottery making suitable for parent-child and friend interaction, futsal, RC remote control car arena, these independent activities are rich in content and diverse in form, with choices suitable for all ages, providing parents with weekend parent-child fun the perfect place.

In addition, the camp also provides enjoyment services such as outdoor buffet, characteristic northeast barbecue, characteristic northeast soil stove, container bar, bonfire party, outdoor open-air movie, yacht dock, paddling pool, etc., providing a place for young people to make friends and interact, class reunion, Company group building is a good choice, which is attractive to office workers and foreign tourists in Suzhou. Moreover, these services are basically charged separately, and it is undoubtedly a win-win result to bring profits to the camp from the service.

activity driven

Camp activities are another aspect of the camp’s distinctive features. Taihu No. 1 RV Camping Park has a small indoor and outdoor temperature difference throughout the year, and the camp is open all year round. There will be activities with different festival themes every month and season, mainly focusing on products. Many enterprises and institutions will choose camps for outdoor development and training. In addition, the activities mainly come from camp education. At present, Taihu No. 1 has reached long-term cooperation with Suzhou University of Foreign Languages ​​and some private educational institutions to carry out summer camps, winter camps, and weekend outdoor classes. According to the relevant person in charge of the camp, the income from activities currently accounts for 1/3 of the camp’s total income.

At present, the concept of caravan and camping life has not been popularized among the masses. The revenue of camps unilaterally relying on caravan accommodation and outdoor camping is slightly meager. Activities can not only amplify the fun attributes of campsites, but also directly bring benefits. Taihu No. 1 is not limited by seasons. It designs themed activities for children, college students, and social youths of different ages, expands the platform advantages of the camp, and also guides young people to a new way of life consumption.

Conclusion: Taihu No. 1 RV Camping Park does not have a particularly prominent main feature, but every content it currently operates can become an attraction point, with diversified accommodation units, rich and perfect service facilities, and a business and entertainment environment. Camp activities, this may be the reason why it can become the first batch of camps in China to obtain market profits. It is true that whether it is a main focus or multi-point development, only by finding a business path suitable for its own development can it hold the initiative.