[Camp] Uncooled camping heart: Analysis of Nanjing Tangshan Hot Spring RV campsite

According to the data of the 2018 off-road e-family “Camping Practical Handbook for Riders”, nationwide, the proportion of camps that continue to operate in winter is less than 30%, and most camps in China are currently closed. However, the Sino-French International Symposium on RV Camping held by the Jiangsu Provincial Sports Bureau, Tourism Bureau and other departments brought a campsite with good operating results in winter——Nanjing Tangshan RV Campground to the public’s attention. 

Nanjing Tangshan RV Campground is a mountain-forest comprehensive RV campground that relies on Tangshan’s millennium hot spring culture and focuses on outdoor camping, taking into account hot spring health preservation, RV life experience, RV cultural display, and leisure and entertainment functions. Trial operation began in May 2016. Since its opening, it has received tens of thousands of people to visit and experience. After more than two years of exploration and experimentation, Tangshan Hot Spring RV camp has found its own industry barriers and characteristic operation mode. 

Build high barriers 

The staff of Nanjing Tangshan Hot Spring RV Campground said that the proportion of the camp’s revenue in winter will not decrease, and it is even higher than in other seasons. Through the analysis of its unique advantages, it is found that it seems to be inconsistent with the development law of domestic campsites in the impression, but it is in line with the overall development expectations of Tangshan Hot Spring RV campground.

First of all, from the perspective of the external environment, the construction of the Tangshan RV campsite conforms to the development of the local cultural tourism industry, fills the gap in the market structure where “camping” and “health preservation” are integrated, and allows consumers to have a richer camping experience. The site of the camp is located in Tangshan Hot Spring Town, which is a world-recognized hot spring recuperation area, ranking first among the four major hot spring recuperation areas in China. With the enrichment of business forms, it has now developed into a comprehensive tourism resort with diversified integration. Area. In 2018, Tangshan Hot Spring Town visited and experienced tens of millions of people, and the comprehensive tourism income was tens of billions of yuan. As a part of Tangshan Camping Town, Tangshan Hot Spring RV Campground has largely relied on the external environment. Such advantages The barrier is indeed difficult for other camps to replicate. 

In addition, focusing on the interior of the campsite, the Tangshan Hot Spring RV Campsite has a total investment of 150 million yuan. It has built tea garden hot springs, RV containers and other special accommodation experiences, RV exhibition sales and leasing, etc., and has 40 RV camps and 150 self-driving parking spaces. , food and lodging, water and electricity, lighting, network and other supporting facilities are all available. While perfecting the supporting hardware, Tangshan Hot Spring also pays attention to the relationship between the style of the automobile industry and the natural environment and scenery, so as to realize the natural integration of automobiles and scenery, and the organic unity of artistry and practicality. The camp has reached the standard of a five-star camp both in terms of practicality and viewing, and has established a leading position in the industry. It has been recognized by the National Leisure Standardization Technical Committee as a national standard pilot verification base.

Flexible O&M 

Good site selection and planning are the foundation of camp survival, and operation and maintenance capabilities are the key to determining whether the camp can continue to develop. In the case that the number of RVs is not enough to support the development of RV camps, it has become the consensus of camp practitioners to create richer activity content and expand the audience.

It is undeniable that in addition to regular special accommodation, picking, fishing and other entertainment items, hot springs are the most differentiated service content between Tangshan Hot Spring RV campsite and other campsites. According to the camp operation data, more than 90% of the campers will also experience the hot springs in the camp. Combining the characteristics of hot spring health preservation, Tangshan Hot Spring RV Campground has launched various lectures on the theme of hot spring health preservation culture, further strengthening its own advantages.

Of course, the RV is still an indispensable drainage element for the camp. Tangshan Hot Spring RV Campground has changed its thinking, built a professional operation team, fully mobilized industry resources, organized car enthusiast salon gatherings, car enthusiast self-driving, and test-driving new RVs. Understanding and recognition enhances the viscosity and loyalty of consumers.

Many domestic camps try to incorporate sports and other elements in winter, such as bundling sales with mature ski resorts, or camps “transform” into ski resorts in winter to survive the off-season of the industry. Although the success of Nanjing Tangshan Hot Spring RV Campground cannot be replicated in many aspects, it provides another way of thinking for the development of campsites in winter, that is, do not evade the essence of campsites, and try to provide campers with a warmer and more comfortable camping environment . “Warmth” is the biggest appeal of winter campers. If we find ways to meet market demand, the public’s camping enthusiasm will naturally not cool down, and the enthusiasm of the industry will not drop sharply.