The camping culture in developed countries such as Europe and the United States has a history of hundreds of years. After the test of history and practice, after deep processing and IP packaging, campsites with clear themes and accurate customer groups are going to the market and accepted by the public. It’s hard.
The United States is full of various themed camps, including hot spring camps, car culture camps, playground camps, etc. Winery camps are also a relatively common theme camp. Winery-type camps, as the name suggests, are camps built on the basis of wineries. Wine estates and camps rely on each other, combining wine tasting culture and camping culture into one. The common customer group created by the fusion and collision of the two industries is the winery Guarantee for the survival of large-scale camps. Any theme injection camp is a strategy of sharing resources, and the winery camp is no exception. As far as red wine is concerned, the United States is not a country with a very deep red wine culture. Because of this, the development of the wine industry in the United States is very different from that in other European countries. The American red wine culture originated in the 1970s. It is said that two American red wines defeated the best French wine in the now-known Paris Wine Tasting Conference. Since then, the American wine culture has grown from California to spread across the land. Of course, many people regard California as the birthplace of contemporary American wine culture. Therefore, it is not surprising that many world-renowned winery-type camps can be bred in this land with rich wine culture.
penetration
Napa Valley in California is the most famous wine region in the United States. There are two world famous wineries hidden here – Cliff Family Winery and Sutter Home Winery. The area is known for its extensive red wine region, including Merlot, Chardonnay and Sauvignon Blanc. Napa Valley is not only popular with luxury travelers and wine lovers, but also with campers. Although Napa Valley is known for its high-grade wines, not all wineries are five-star. Sommeliers will also select some entry-level and low-level wines to experience for different levels of tourists. Therefore, for camping enthusiasts with a small budget, they will not be turned away here.
There is a campground at each end of Napa Valley, and this most famous winery resort in California is also a must for RV and camping enthusiasts. Bothe Napa Valley State Park (Bothe Napa Valley State Park) is located between the towns of Saint Helena and Calistoga in the north of Napa Valley. The camp is located on the west hillside, and the shadow under the valley provides a natural summer haven for the camp. Despite this, the summer at the camp is still extremely hot.
Bothnapa Valley National Park Campgrounds
There are 50 standard campsites in the Botnapa Valley National Park, including ready-to-live-in camps, a team camp and three yurts that can accommodate up to six people. However, none of the above-mentioned camps are equipped with hydropower piles, and tourists who drive RVs to camp can go to the family camping area for camping. There are two washrooms with hot water and bathrooms in the family camping area, and most RV campers with tents will choose to camp by the creek. The camp is relatively close to these two wineries and can be reached by bicycle or on foot. Visitors here usually end up enjoying a Napa Valley adventure or getting drunk at cheap diners near wineries.
Skyline Wilderness Park
The Skyline Wilderness Park (Skyline Wilderness Park) campground in the south of Napa Valley is close to Napa Town and the Stag’s Leap wine cellar, and it is also popular with RV and camping tourists. There are multiple trails in the camp that can be used for horseback riding, hiking and biking, making full use of the advantages of the valley terrain and combining the needs of high-end customer groups to provide precise supporting camp leisure and entertainment facilities, so that tourists can get closer to nature and cultivate their bodies and minds. The price of Skyline Wilderness Park is aimed at the low-end user group, tent accommodation is 25 US dollars per night, and RV camping is 35 US dollars per night.
fusion
The winery theme camp is a type of camp that integrates uniqueness, culture and experience. It is a derivative of the integration of the winery and the camp. In terms of marketing or leading the customer group, it must integrate the camping Kneading together with the winery culture, one element cannot be highlighted while weakening another element. At present, there are also many theme camps in China, such as hot spring theme camps and parent-child theme camps. mix together. Tourists who go to hot springs may not necessarily want to stay in campsites, while those who like parent-child travel may prefer to stay in hotels. Then, how to organically integrate and interact with the two customer groups may be an urgent obstacle to be solved in the current domestic themed campsites.
From the above cases of mutual benefit between the camp and the winery, we can see that the winery provides some entry-level or less luxurious wine categories for camping enthusiasts to meet the needs of low-to-medium consumption campers. For winery customers, the camp has launched some leisure projects that are more suitable for physical and mental cultivation and getting close to nature. Only by finding the core can we hit it with one blow, and this is true in all walks of life. The reason why winery-style camps with distinct themes are sought after and loved by the public is nothing more than the organic combination of wine lovers and camping enthusiasts, understanding customer needs, tailoring clothes, not only understanding how to attract customers, He is more familiar with how to use wine culture to retain customers. Finding the core selling points while accurately grasping customer needs is the criterion for the successful marketing of winery-style camps.
