[Camp] Winter Pole Dream at the foot of the Alps: Camping Jungfraujoch-Holiday Park Hotel

The Alps are located in Switzerland and Austria in south-central Europe. Camping Jungfrau – Holiday Park (Camping Jungfrau-Holiday Park Hotel) lies quietly at the foot of the Alps, listening to the campers telling their stories here with the melting river water of the snow mountains.

The Camping Jungfrau Holiday Park Hotel in Lauterbrunnen is one of the most popular holiday parks in the Swiss Alps. 65% of tourists who visit the Swiss Alps each year choose to camp here. This resort hotel in the Jungfrau Region of the Bernese Oberland is located next to the Staubbach waterfall and offers spectacular mountain views . When the camp was first built, it tried to provide a place for people who have lived in the city to recuperate and recuperate. Therefore, the camp is very quiet after nightfall. Only by listening carefully can you feel the sound of the gurgling waterfall.

The camping culture in Europe is very developed, and relying on the advantages of the natural scenery of the Alps, the number of tourists visiting the Camping Jungfrau Holiday Park Hotel is about 150,000 person-times every year, which brings economic benefits to the surrounding areas and also makes the brand recognition of the campsite gradually increased.

As one of the most popular campsites in Switzerland, Jungfrau Holiday Park has attracted tourists from all over the world to experience the camping life under the snow-capped mountains with its high-quality services and complete supporting facilities. The camp is open all year round, and winter is the busiest season of Jungfrau Holiday Park, because tourists who come here for camping in winter cannot resist the temptation of skiing at the foot of the Alps. The camp provides free shuttle service to the ski resort for all tourists, and there are also shops in the camp for tourists to buy ski equipment. The natural environment surrounded by mountains and rivers helps the camp attract a large number of tourists. From 2014 to 2017, the average annual occupancy rate of the campsite increased from 56% to 73%, and the tourist satisfaction rate reached 93%.

The camp is equipped with a full range of indoor and outdoor equipment, including outdoor heaters, barbecue facilities, gardens and other recreational facilities. Campers who like outdoor sports can enjoy the ice and snow scenery by the warm heater. The cheap cabins are not equipped with kitchen facilities, but there is a communal kitchen in the camp, where tourists who like to cook can show off their cooking skills. Switzerland’s camping life is more inclined to family vacations. Usually, parents bring their children to spend camping time in the camp. Therefore, Jungfrau Holiday Park is equipped with mini golf courses, children’s playgrounds, bicycle rental venues, table tennis tables, and tennis courts. A variety of family entertainment facilities such as courts and game rooms. Some entertainment items will charge extra fees, but there is still an endless stream of people who come to consume.

The Jungfrau Park also has a restaurant, a small shop and a bar. It is worth mentioning that due to the increasing number of Chinese tourists in recent years, savvy park operators have seized business opportunities and opened a Chinese restaurant in the camp, attracting more Chinese and Asian tourists. Usually, tourists who drive a RV to camp will also park their RV at the foot of the Alps in the evening, against the bright white light reflected by the snow-capped mountains, walk into the bar and have a drink. In addition to the income from leasing cabins or providing other forms of accommodation, the income from operating various entertainment facilities and renting out equipment and equipment also accounts for a large proportion of the total income.

In recent years, ice and snow tourism has been the mainstream direction of the development of the domestic winter tourism market. However, due to problems such as high tourism consumption and limited natural environment, the outbreak point of the winter tourism market is still unclear. The Swiss Jungfrau Park Camp has shown the world the broad prospects of ice and snow tourism with its stable passenger flow and considerable economic benefits. Although ice and snow tourism has higher input costs and site selection requirements than traditional sightseeing tourism, there is no doubt that the returns it will get will be huge. We have reason to believe that the prospect of the Jungfrau Park camping business model at the foot of the Alps being translated to the domestic camping market will be bright. With the increasing attention of Chinese people to the camping industry, such a beautiful vision will be just around the corner. .