[Campsite] There is a home outside the station: Analysis of the honeycomb high-speed rail RV campsite

In line with the development of the era of leisure self-driving tours, asset-heavy destination camps are blooming all over the country. However, the number of people pursuing light and fast travel is also increasing day by day, and post-style camps relying on high-speed rail stations are quietly emerging.

In the era of integration of travel and tourism, post camps are well known as the main supporting facilities. For example, in recent years, campsites combined with high-speed service areas have begun to appear, and some campsites located along famous travel roads in Northwest my country are all post-style campsites. These camps have their salient features: they serve self-driving tour groups, and the scale and asset investment of the camps are relatively light, and they focus on site selection.

There is another type of post camp, which is more focused on combining the needs of independent travel, and is specially tailored for travelers traveling by high-speed rail. The Honeycomb high-speed rail RV campsite belongs to this category. It is built with the high-speed rail stations of cities with famous tourist attractions along the high-speed rail as landmarks, ensuring that after tourists arrive in a city and leave the high-speed rail station, they can directly enter the camp for rest adjustments and corresponding supplies.

networking

Honeycomb high-speed rail RV campsite is located in Xibian Village, Shaojiadu Street, Linhai City, Zhejiang Province, adjacent to Linhai Railway Station. After tourists leave the high-speed rail station, they can walk for five minutes to arrive. Adhering to the “light” principle of the station camp, its scale and area are not large. There are 13 wooden houses in the shape of trailers. The interior design is exquisite and the distinctive wooden decoration style gives people the feeling of being in the forest. There is a small terrace in front of each house, where you can drink tea and overlook the mountain view. In front of the wooden house is a large cobblestone field with swings and hammocks for tourists to relax.

According to Ms. Hu, the founder of Honeycomb High-speed Rail RV campsite, compared with pure destination-type campsites, post-style campsites built along the high-speed rail have a comparative advantage in terms of room occupancy rate. Advantages, less affected by the weekend economy, the average annual occupancy rate is above 40% to 50%.

Honeycomb high-speed rail campground opened in 2015, and it is the first chain high-speed rail RV campsite in China. Taking advantage of the development trend of domestic high-speed rail construction, we are determined to gradually realize the connection of campsites one station after another in the future, and connect the high-speed rail station cities of various famous tourist attractions in China, so as to form a complete and perfect honeycomb network, covering the whole country with a network structure. National high-speed rail travel crowd.

integration

Due to the limited scale, the honeycomb camp did not build numerous service modules and leisure and entertainment facilities like the destination camp, but focused on service and developed the camp into an important node for tourists to travel. Through the alliance of large car rental companies, tourism bureaus and scenic spots, and using the Internet and other media, we will recommend the cultural attractions, special products, and tourism products with regional characteristics around each site to tourists who come here.

Through online recommendation and offline experience complementing each other, the ” fast travel and slow travel “ mode of taking high-speed rail for long distances and renting a car for short distances to travel by car provides the majority of self-interested people with transfer station food, accommodation, car rental, and travel strategies , scenic spot ticket discount reservation, special product commodity purchasing and other integrated packaging services, to create a convenient, safe, free, worry-saving, labor-saving and money-saving travel experience.

marketing

Honeycomb high-speed rail RV campsite pays more attention to creativity and innovation in marketing and publicity. In addition to reporting by local traditional media, Honeycomb also cooperates closely with Ctrip and Dianping, which has achieved remarkable results. However, Hive has made more attempts and efforts in the field of new media.

In addition to publicizing on self-media platforms such as personal WeChat and Weibo, we also contacted many big Vs who are engaged in “eating, drinking, playing, and having fun” lifestyle content platforms, and connected the camps together by providing travel strategies, food and accommodation experience and other content.

The principle of the honeycomb camp is to let travelers play slowly and swim slowly like bees, fully absorbing the bits and pieces of cultural attractions, and have a joyful journey full of rewards. By advocating this new way of travel, we build brand awareness and try to lead a worry-free and time-saving new travel lifestyle, which has attracted many people.

epilogue

In recent years, destination-type camps have become popular in China, creating rich and full camp content, and few camps try to make camps a transit node for tourists. Honeycomb Camp chooses a high-speed rail station with a beautiful scenic city, and builds it within 1-3 kilometers nearby. It recommends the “fast travel” mode of long-distance high-speed rail travel, and the “slow travel” mode of short-distance car rental and self-driving travel, providing free travel enthusiasts The tourism transfer service has filled the gap in the demand and supply of high-speed rail travel tourists.

However, in terms of the form of accommodation units, the honeycomb RV campsite is still a little thin; the scarcity of leisure and entertainment projects will also bring about a lack of motivation for the campsite. Perhaps in the future, the Hive Camp will not be satisfied with being a transfer hub for high-speed rail and landing self-driving cars, but will try more in terms of camp facilities and content investment.