Since 2018, the domestic auto market seems to have been tepid, and some brands have even experienced a decline in sales. The main reason is the overall sluggishness of the auto market. The reason is that the relatively high sales base of the domestic “North and South Volkswagen” has also become an obstacle to the continuous growth of their respective sales.
FAW-Volkswagen’s two new SUVs, Tanyue & Tange, were born in such a large market environment. The appearance of these two models made up for FAW-Volkswagen’s gap in the SUV segment. Whether it can stand out from the tight encirclement in the segmented market and promote FAW-Volkswagen to rise against the trend in the domestic auto market, and thus stand out from the tight encirclement, you may wish to understand these two models through the following questions.
1. The birth background of FAW-Volkswagen Tanyue & Tange
When it comes to German off-road vehicles, everyone will immediately think of the Mercedes-Benz G series, Touareg, and BMW X series. They are different from the Jeep series that focus on off-road performance. Maximize off-road performance. The two models of Tanyue & Tange have inherited the characteristics of German off-road vehicles very well, whether it is paved roads or more complex off-road environments.
FAW-Volkswagen’s Tanyue comes from Volkswagen’s MQB A2 platform, and it is also the Tiguan L of SAIC Volkswagen. If you go back to the source, Tanyue can even be called a sister model of Tiguan L, but Tiguan L is based on the American version of Tiguan, while Tanyue is derived from the European version of Tiguan, and compared with overseas models, FAW-Volkswagen has increased its wheelbase 50cm. The meaning of the word Tanyue is: “Exploring and seeking truth, looking at the river and looking at the mountains”. “Exploring” symbolizes the spirit of the public to continuously forge ahead and explore, and “Yue” represents the lofty ambition of excellence and independence.
Tange comes from the advanced MQB-A1 platform of Volkswagen. Among them, “Tang” is taken from “exploring the unknown, exploring the source”, which symbolizes the spirit of young people who are confident and fearless and pursuing their dreams; “song” means “Song of vitality, walking and singing”. It represents the attitude of young people who are straightforward and natural, and enjoy life. For them, the meaning of life is not to follow the rules, but to explore the unknown, and the normal state of life is not to carry forward with burdens, but to sing and walk.
Although Tanyue & Tange are also positioned as compact SUVs, their positioning is not the same, and naturally competing models are also different. FAW-Volkswagen Tange and Tanyue are based on European prototypes, and are relatively more modern and sporty in appearance, which means they are more authentic. Relatively speaking, the chassis adjustment and driving experience are tougher, that is to say, in comparison, Tiguan and Tiguan L pay more attention to driving on paved roads, while Tanyue & Tange have more advantages in off-road and passability , and this well reflects the pure German off-road model genes of these two models.
Then let’s take a look at Tanyue first. The larger Tanyue, the sister model Tiguan L, needless to say, Honda CRV, Nissan X-Trail, Toyota Rongfang, Buick Envision, Chevrolet with the same body shape and similar price range These are its opponents in the compact SUV segment. Tange, which is positioned relatively young and has a smart figure, competes with its brother model Karoq on the same platform, as well as models such as Dongfeng Nissan Qashqai, FAW Mazda CX-4, and SAIC Volkswagen Tuyue. Both cars are positioned as compact models. Tange has an avant-garde shape and tough tuning. Tuyue looks more majestic in appearance, resembling a small version of Tuon, with flexible space utilization, and is attractive to consumers who prefer practicality.
2. Consumer groups targeted by FAW-Volkswagen Tanyue & Tange
The advantages and disadvantages of cars and off-road vehicles are very obvious. Cars are comfortable, but they can only shuttle on the road, which limits the pace of exploration; off-road vehicles can take you to the depths of nature, but the comfort is not agreeable. Today’s young people need to let go of themselves after daily work, put aside the pressure of work and life, and on the premise of satisfying the comfort of home, with such a car with more outstanding off-road capabilities, they can break through the siege of the city , Accompanied by the sunrise and sunset on the road, the moon and stars are flourishing; chasing full of vitality and spring, or shuttling through the golden veil dotted with fiery red in autumn; Go wherever you want without restraint. And this is the advantage of “double detection”.
For the Chinese people who “see big as beauty”, they also need to find a compact SUV with a relatively wide and comfortable driving space. real needs. In general, Tanyue is a young and comfortable family SUV with rich configuration, easy to drive in daily life, and sufficient space. It is cheaper than the “half-brother” Tiguan L, so as to attract consumers who are in the midway compact class but have a limited budget, especially those “die-hard fans” of Volkswagen series models. The “new urban middle class”, as the vanguard force leading China’s auto consumption, can be said to be the target customer for any car that pursues comfort and quality.
Different from the traditional “popular face” models, Tange’s is obviously younger and smarter. It seems that petty bourgeoisie white-collars who seek to bathe in the natural sunshine and yearn for an unfettered life seem to be more suitable for this model, which also explains its positioning well: Target The consumer groups are those born in the 1980s or even the post-90s. As the post-90s gradually become the main force of consumption, major car companies are playing the “young card”. However, whether they can make the funds not too much for the target group with abundant funds depends on the market. How’s the reaction.
3. Analysis of off-road capabilities of FAW-Volkswagen Tanyue & Tange
As we all know, the China Tajikistan Rally is the first in Asia and the largest domestic car, motorcycle, and truck competition in the authoritative brand cross-country international event. “Taklimakan Desert” is a natural car rally arena. In the annual Alxa Heroes Meeting, fighting against wind and sand, resisting high temperature, and passing through harsh natural environments and difficult road conditions are also home-cooked dishes, which can test the various performances of vehicles, and the car brands that can participate in this event are also They are all quite powerful.
So what are the off-road models that can withstand the test of this harsh environment? Hard-core off-road models: familiar models include Mercedes-Benz G, Land Rover Defender, Jeep Wrangler, Hummer H1, Mitsubishi Pajero, Toyota Prado, Land Cruiser, etc. There are also full-size SUVs that take into account comfort and road driving : Volkswagen Touareg, BMW X5, Land Rover Discovery, Jeep Grand Cherokee and other models; there are also some small off-road models: Suzuki Jimny, Mitsubishi Pajero Mini, Daihatsu Terio, etc.
In reality, hard-core off-road vehicles are required for off-road driving in desolate and uninhabited places all day long. These models are characterized by front integral axles, front coil spring non-independent suspension, mechanical time-sharing four-wheel drive, and four-wheel drive. The power is fixed according to the ratio of 50%: 50%, and the power is input to the front and rear drive axles, which will never slip or overheat. The structure is the simplest, the highest efficiency, and the most reliable, but such a hard-core off-road model is not fast enough on paved roads, and its comfort is not satisfactory.
Today’s younger generation of car buyers want a car with strong off-road capability and comfortable driving. The more representative configuration is to retain the non-load-bearing body, the rear integral bridge, and the rear coil spring. Independent suspension, mechanical full-time four-wheel drive, Torsen differential lock. While significantly improving driving comfort and road handling performance, it also retains strong off-road capabilities. Currently, the Volkswagen models that meet this condition include Tiguan, Touareg, Tuyue, Touron, Tanyue, and Tange. .
And FAW-Volkswagen’s “Double Detective” has inherited this characteristic very well. After all, the car buyers it faces are not professional off-road racers, nor are they fanatical off-road enthusiasts. Crossing the Hook Road was not their thing. However, there are many people who have traveled through Xinjiang, Tibet, Inner Mongolia, Yunnan and Guizhou to experience the great rivers and mountains of the motherland. The number of people who love off-road is constantly expanding. my country’s off-road culture is gradually forming. When many car buyers buy SUV models, off-road performance is also a must. One of the factors considered is that Tanyue & Tange are among them, and they also use their own product strength and technical strength to match the performance demands of the majority of off-road players. Let us take a look at the off-road performance and configuration of these two cars Bar.
Tanyue adopts the front McPherson and rear multi-link independent suspension system. The overall adjustment is biased towards comfort. It is sufficient to filter the small bumps on the road surface. The suspension is quite different from Tiguan L. The harder suspension can bring More positive chassis response, one trades off, comfort and off-road type are the relationship between spear and shield. The full-time four-wheel drive combined with the advantages of the power system has a good performance in getting out of trouble on road conditions such as gravel and mud, and can be easily operated without much off-road experience.
Tange’s diverse selection of driving modes is a label that reflects off-road performance, and having 7 driving modes is its advantage. The HRS suspension tensile hydraulic buffer system is standard for all series, which effectively improves the vehicle’s ability to filter shocks and stability on bumpy roads, which can be said to be very practical. Compared with some SUV models on the market that focus on urban use, as well as the timely four-wheel drive models on the market, Tange’s off-road capability is relatively good, at least when facing steep slopes, potholes and ice and snow. Sufficient confidence. Therefore, it is not a problem to regard Tange as a multi-functional SUV that can be used for traveling, going to the countryside, and usually concentrated in cities. It fits well with the positioning for young consumers.
4. How is the appearance and interior space of FAW-Volkswagen Tanyue & Tange?
Tanyue and Tange share many design elements. Of course, the positioning of the two cars is still different. The front shape of Tanyue can be said to be highly recognizable among Volkswagen models, thanks to the closed hexagonal element chosen by the designer. This hexagonal shape is used in the daytime running light ring and the interior instrument panel. designing. Although the body size of Tanyue is not as good as its brother Tiguan L, but a more hard-line appearance is still very eye-catching; the 8 ridges on the front hood are very powerful; the honeycomb chain front grille and the three-dimensional tail The shape fully reflects the pioneering design of this car; many people will notice the LED daytime running lights located under the headlights of this car like Tange, perhaps this design will appear more and more in the public In the future SUV models, it will become another family characteristic.
The side lines are very stylish, resembling the Tuon, which maintains a harmonious yet powerful, stable yet stylish texture, which is more in line with the aesthetic needs of domestic consumers. The design style of the rear of the car reflects a simple and lively style, and the viewing angle effect is very good Atmospheric, the layering is also very free, it is still the classic taste of the public, stable and not rigid, and the blackened taillights have improved the sense of movement.
The interior style of Tanyue is still the conventional routine of Volkswagen cars. The elements of classic and stable style enhance the sense of fashion at the same time. The sense of power in the design language has many common parts with Tiguan L. Such an interior style is also very familiar to Volkswagen owners. It has added its own characteristics in the splicing of shapes and materials, such as the hexagonal air-conditioning outlets and instrument panel modeling lights. The irregular polygonal shape of the central control screen is very distinctive, and the size is also provided according to the high, medium and low-end models. The size is 9.2 inches, 8 inches and 6.5 inches, and the screens all support multi-touch, responsiveness and smooth performance. good. In terms of functions, it supports CarPlay and CarLife functions.
The standard configuration of all Tanyue series includes: 4 airbags, tire pressure alarm, esp, reversing radar, cruise control, sports mode switching, engine start-stop technology, uphill assist, automatic parking, leather multi-function steering wheel, seat Seat lumbar support adjustment, 6.5-inch central control LCD screen, one-button up and down windows of the whole car, heated rearview mirror, rear seat air outlets, etc., these configurations are quite rich.
The interior space of Tanyue is still very flexible. In addition to the adjustable rear backrest angle, one of its advantages is that the front and rear seats can be adjusted. This is a function that many five-seater models of the same level do not have. What are his benefits? That is, you need to pull a lot of things. At the same time, when you need to sit in the back row, you can allocate your storage space and seating space more reasonably.
For Tange, who is targeting young people, the classic Volkswagen-style front face makes it easy to recognize that this is a Volkswagen model. In addition to following the family design, Tange also has quite a few eye-catching bright spots in appearance. . The large-sized ring-shaped daytime running lights on the front surround are highly recognizable and also have the function of turn signals. This is the first time in a mass-produced Volkswagen car. The lower part of the front grille surrounds and the middle of the ring-shaped daytime running lights Compared with the traditional Volkswagen models, the honeycomb shape is also more trendy and fashionable in visual effect.
A deep waistline on the side of the body has already appeared on many Volkswagen models. The prominent wheel eyebrows, wide C-pillar and chrome-plated trim surrounding the outline of the upper half of the body are full of design sense, especially when using brighter body colors After forming a strong color contrast effect with the roof, it better highlights the youthful style. The car’s tailgate and rear bumper adopt a multi-line design, which looks compact and full of layers. This model offers 9 body colors, 3 roof colors and 2 wheel rim colors to choose from, which can be said to be the ultimate in personalization.
The interior of Tange conforms to the youthful positioning, adopts a 10.3-inch “virtual cockpit” full LCD instrument, and the large-area piano paint decorative panel can be designed in the same color as the body, and the overall workmanship is excellent. Guaranteed the overall texture of the interior. The 10.3-inch full LCD instrument and the 8.5-inch central control screen still look very eye-catching, reflecting the important position of the new car in the family. It is worth mentioning that the piano paint panel of the new car also provides the same color as the exterior of the body, which is believed to attract many young consumers.
According to the configuration of different models, traditional instruments, full LCD instruments, large-size central control screens, etc. will appear on different models. Standard configurations include halogen headlights, dot-type LED daytime running lights, 16-inch VENTURI-style wheels matching 215/60 R16 tires, four-way adjustable steering wheel, fabric seats, 8-way manual seat adjustment for the main driver, and dual USB ports in the rear Interface, tire pressure monitoring, AutoHold automatic parking, electric exterior mirror adjustment, rearview mirror heating, car Bluetooth, rear parking radar and a series of basic safety configurations.
After adjusting the driving position in the front row, go to the back row of Tange to experience the legroom, which is much more generous than other cars; plus the panoramic sunroof of the same model as the A6L, the light layout in the car is more comprehensive, and the overall space is visually Feel more open. Opening Tange’s trunk, it is not difficult to find that both sides are wrapped with flocking, the overall shape is very regular, the utilization rate is very high and there are few small corners, basically all the trunk volume can be used. It also supports the upper and lower levels of the partition to be adjustable, and the rear seats support a 4/6 ratio. After being down, the whole is very flat.
5. Model Power of FAW-Volkswagen Tanyue & Tange
Tanyue provides two power engines and three different adjustments. The entry-level 280TSI is equipped with a 1.4T engine with a maximum power of 150 horsepower (110 kW) and a maximum torque of 250 N m; 330TSI uses a 2.0T low-power engine with a maximum power of 186 horsepower (137 kW) and maximum torque of 320 Nm; while the 380TSI is equipped with a 2.0T high-power engine with a maximum power of 220 horsepower (162 kW) and a maximum torque of 350 Nm. All models use a 7-speed wet dual-clutch gearbox . In terms of drive form, 280TSI is all front-wheel drive, 330TSI has front-wheel drive and four-wheel drive options, and 380TSI is all four-wheel drive.
Tange provides EA211 1.4TSI high and low power versions and 1.2TSI engine for selection, among which 1.4TSI high power version (280TSI) 150 horsepower/5000-6000rpm, peak torque 250 Nm/1750-3500rpm; low power version (230TSI) 131 Horsepower/5000-6000rpm, peak torque 225 Nm/1500-3500rpm. In terms of gearbox, the four-wheel drive high-power version is matched with DQ381 7-speed wet dual-clutch gearbox, which can withstand a maximum torque of 420 Nm, while other models are still matched with DQ200 7-speed dry dual-clutch gearbox and MQ200 5-speed manual gearbox.
6. Derivative models of FAW-Volkswagen Tanyue & Tange Future
FAW-Volkswagen plans to bring a total of five SUV models before 2020, covering from small SUVs to medium and large SUVs, with a complete product matrix. For Tanyue, in order to calmly face all rivals at the same level, FAW-Volkswagen plans to use Tanyue as the core to launch R-Line version models derived from models, PHEV new energy SUV models and COUPE hatchback sports SUV models. Covering the entire compact SUV market.
Conclusion: Tanyue & Tange are FAW-Volkswagen’s first attempt to subdivide SUVs for so many years. Whether it is the earlier Tange or the late Tanyue, the two models have a very clear market positioning and will be further developed. Enrich the FAW-Volkswagen SUV product line to meet the diverse needs of users. In this era when the domestic off-road culture is gradually maturing, in the eyes of the increasing number of off-road players in China, “Shuangtan” is a close partner who can take you up mountains and wading, and experience the beautiful scenery and cultural landscape of the motherland at close range; “Explorer” not only has both road and off-road performance, but also has a good performance against road conditions such as sand, gravel and mud. Exploration, fearlessness, individuality, and vitality have achieved a deep integration of product positioning and the way of life and thinking of the younger generation of domestic car buyers, which is very rare.
