“Oye! Babies, I’m 2 years old!”
On April 26, the “Changan Auchan Brand 2nd Anniversary and New Energy New Product Release Cloud Party” completed its live broadcast debut in the Changan Automobile styling review room. He Chaobing, the executive vice president of Changan Automobile and the chairman of Changan Auchan Automobile, turned into a novice baby in the live broadcast, honestly answered fans’ questions, generously distributed super value benefits, and personally “brought salt” for Changan Auchan Automobile. The press conference adopts a youthful and Internet-oriented style, with constant benefits throughout the whole process, and a sense of variety. It created an interesting and immersive “favorite fan” live broadcast release, and celebrated the 2nd anniversary of the brand in this special way.
Two new pure electric vehicles were released at the scene: Changan Auchan X7EV, Changan Auchan’s first intelligent pure electric SUV, and Changan Auchan Keshan EV, the first pure electric MPV, marking Changan Auchan’s official entry into the era of pure electric vehicles.
Changan Auchan’s first smart pure electric SUV, the Changan Auchan X7EV, comes for users in first-tier cities with purchase restrictions. This time, a total of three models were released, with a pre-sale price of 169,900 to 189,900 yuan.
The pure electric 7-seat high-end business travel MPV – Changan Oushang Keshang EV Lingshang Xindong is launched, and the price after subsidy is 166,800 yuan.
Customer-oriented Changan Auchan Automobile’s 2nd Anniversary Love Road
The 2nd anniversary of Changan Auchan Automobile adopted a brand-new format completely different from the traditional press conference. There was no serious speech, step-by-step process, and well-regulated PPT throughout the whole process. On the contrary, in Chang’an Auchan’s 2nd anniversary cloud party, there are only “jokes” with endless golden sentences, Welfare Rain who grabs soft hands, Auchan baby who loves fans MAX, and the eye-opening extreme battery test! Subvert your inherent concept of brand conferences.
At the press conference, Chairman He Chaobing responded to netizens’ questions one by one, without shy away, and even revealed that he is also a “baby” in the live broadcast industry, and the “Chairman Honest and Straightforward” personality has captured countless fans. During the live broadcast, Changan Auchan Automobile gave away 45 Huawei P30 mobile phones, 9 half-price cars, and 1,000 coupons worth 1,000 yuan from 7.7 yuan to 1,000 yuan for car purchases, as well as a super-preferential car booking policy. The non-stop, the popularity of the live broadcast is rising one after another, and the atmosphere is overwhelming.
As the industry’s first customer-oriented car brand, Changan Auchan has a long history of fans. In 2018, a new retail system was built to enhance customers’ full-scenario experience, and a stylish, interesting and informative car life sharing platform “Auchan style” APP was established online; a brand new “N*2S+1*2S+X” was established offline *house” customer service system, providing customers with the ultimate service in various scenarios; also established the industry’s first 1+X customer service group according to customer needs. Consultants, product managers, technical experts, etc. have received responses, and treat every customer as a best friend.
Respecting experience and extreme benefits are another weapon for fans of Changan Auchan Automobile. Whether it is building the world’s first rocket ignited and launched by ordinary people – “Chang’an Auchan Automobile”, launching the industry’s first “double exemption” policy; or inviting customers to the Great Hall of the People in Beijing to witness the launch of Changan Auchan X7, wildly throwing 5,000 The rain of red envelopes for thousands of cars, free upgrade of CN95 air protection system for customers; and the earlier launch of Auchan Kesai to give back to customers with 50 million super benefits. Each marketing event is aimed at “favoring” customers more.
Inheriting the popular strength of Changan Auchan X7, leading electric vehicles into the era of facial recognition
The “popular luxury SUV” Changan Auchan X7 became very popular when it was launched, with continuous sales exceeding 10,000 units. In March, the sales volume reached 11,677 units, ranking TOP5 among all brand SUVs, and 28% of replacement customers came from joint venture brand models. It is a well-deserved Chinese brand car popular generation. As a new extended series of Changan Auchan X7 in the electric field, Changan Auchan X7 EV continues the popular quality of Changan Auchan X7, and has six product charms of “big, beautiful, intelligent, long, safe, and valuable”.
Large – first-class seating and enjoyment space. Changan Auchan X7 EV has the same super space as Changan Auchan X7, length*width*height are: 4705*1860*1720mm respectively, 2780mm ultra-long wheelbase leads the same class, bringing the best cockpit space in its class. The knee room of the second row can reach 140mm, so that every passenger can freely choose a comfortable sitting position.
Beauty – Bionic natural beauty appearance. Changan Auchan X7EV adopts the design concept of “bionic nature” similar to Changan Auchan X7. Its essence is to integrate the vehicle with the external natural environment to produce a design aesthetic feeling like streamers and wind shadows, bringing customers an unprecedented design aesthetic experience . Under the evaluation of global experts, it won the International CMF Design Award.
Wisdom – a full-scenario smart ecosystem. Changan Auchan X7 EV continues the intelligent advantages of Changan Auchan X7. It is equipped with a number of smart black technologies that are only equipped with models above 200,000 class, presenting Chinese consumers with a smart SUV value-for-money choice that is more suitable for Chinese people.
Aiming at the pain points of Chinese consumers who often forget to bring their keys and the inconvenience of carrying too many keys, Changan Auchan X7 EV is equipped with the unique face recognition system of the same model as Changan Auchan X7. The car owner can activate the face recognition function by pressing the door handle to realize entry by swiping his face; after sitting in the driving seat, the system will judge the exclusive ID of the coming person through face recognition again, and provide the seat to automatically adjust to a familiar position and automatically log in to Auchan. style account and other exclusive services. At the same time, combined with face recognition, Changan Auchan X7EV also monitors and reminds drivers of inattention, fatigue, phone calls, smoking and other behaviors. Previously, this function was mainly carried on 200,000-level joint venture models; now, Changan Auchan X7 EV will benefit more consumers with this 200,000-level technological configuration, opening the era of facial recognition for electric vehicles.
Aiming at consumer pain points such as complex urban road conditions and easy vehicle scratches, Changan Auchan X7EV is equipped with the same all-round ultra-high-definition “clairvoyance” remote video system of Changan Auchan X7, which integrates 24-hour all-weather 360° remote real-time viewing of video images of vehicle conditions. Switch the video angle to realize 24-hour real-time control of the 360° surrounding situation of the car. At the same time, it also has the function of driving record, anti-scratch, anti-collision porcelain, leaving evidence without dead ends, and improving driving safety.
When starting a traditional fuel car, you need to press the engine start button or toggle the ignition switch and wait for the engine motor to warm up. When driving Changan Auchan X7EV, the customer only needs to enter the car with the authorized key, brake with one foot, and the vehicle can complete the start-up preparation work, realizing “one-foot start”; when parking, only need to step on the brake pedal, and the vehicle is put into P gear Or N gear, take the key to leave the car and close the door, the car will automatically power off, realizing “get off and go”, full of sense of technology.
Not only the three unique technologies of the same level, Changan Auchan X7EV is also equipped with the industry-leading open OnStyle2.0 Auchan intelligent network connection system, faster and stronger forward-looking 5G compatible car-machine chip IMX8, making driving more at ease The advanced DMS customer care system, AVH automatic parking, HDC steep slope descent and other 200,000-level intelligent configurations meet customers’ new technological requirements for smarter and more convenient vehicles in the 3.0 era, and can be called the “Xiaomi” in the automotive industry.
Long – 405KM super long battery life. Changan Auchan X7EV is equipped with a permanent magnet synchronous motor with a maximum power of 150kW. It has a long cruising range of more than 405kM and is equipped with an ultra-long-life battery that can be recharged 3,000 times. In ten minutes, travel 100 kilometers.
Safety – 360° safety protection. Changan Auchan X7EV adopts the same high-strength steel ring-shaped body design as Changan Auchan X7, uses high-strength steel to account for 75% of the body frame, and is equipped with ten safety systems such as ABS+EBD+TCS. In terms of battery safety, the new car is also equipped with a “four fearless” lithium iron phosphate battery pack. Under the witness of safety experts from China Automotive Research Institute, the battery pack has completed a fire roasting of more than 1300 ° C, a low temperature of -20 ° C, and a 3.5% NaCl solution. Limit tests such as standing still and 11 kN external pressure impact have truly achieved the “four fears” battery safety solution of “not afraid of heat, cold, water, and collision”, which perfectly eliminates customer concerns.
Value – super high quality and price ratio, super preferential benefits. Despite having many unique/leading smart black technologies at the same level, as well as excellent product strength, the pre-sale price of Changan Auchan X7EV is only 169,900 to 189,900 yuan. Customers who order Changan Auchan X7EV can enjoy a preferential subsidy of up to 40,000 yuan and free charging pile benefits. Under this policy, the minimum down payment of Changan Auchan X7EV is only 59,900 yuan, the monthly payment is as low as 2,222 yuan, and there is no purchase tax, so you can easily “get on the car”, truly pampering customers to the extreme.
Pure electric 7-seat high-end business travel MPV, creating a new era of electric travel
The pure electric 7-seater high-end business travel MPV——Changan Oushang Keshang EV has a super-large body that is ahead of its class, with length, width and height of 4840*1860*1840mm, and a wheelbase of 2820mm that surpasses its class, adding more features to the operator. The possibility of random domination. The new car is also equipped with a lithium iron phosphate power battery with better safety and stability, and is equipped with safety technologies such as ESC, EPS, and TCS. It has a long cruising range of more than 400KM under comprehensive working conditions, allowing car owners to travel in a wider range and cross cities. No stress. Before the launch of the new car, it has received the first batch of customized cooperation orders of 3,000 units from the domestic Internet travel service platform Bangbangxing and Beijing Qingchangfeng Group, which shows its ability to attract fans in the market.
This cloud party is just a sketch of Changan Auchan Automobile’s fan favorite business. As a young customer-oriented automobile brand, Changan Auchan Automobile has always been proactive and forward-looking with consumers since its transformation in 2018. In terms of technology, share Changan Automobile’s “six countries and nine places” research and development system, quality assurance system that surpasses joint venture brands, the most stringent test and verification system in China, and the world’s leading lean manufacturing and supply system, bringing cutting-edge technology to the world with global research and development. every customer. In terms of products, the left hand is intelligent and the right hand is electrified, and products that meet consumers’ expectations are continuously launched, allowing customers to enjoy products comparable to joint ventures at affordable prices. In terms of marketing, use the new retail system to create personalized service scenarios and extreme service experience, and treat every customer as a best friend. The launch of Changan Auchan X7 EV and Changan Auchan Keshan EV at the same time means that Changan Auchan Bus Station has reached a new starting point, with a new power sequence and a more complete product matrix, which can provide customers with more high-quality products and services .
