On January 31, Changan Automobile released its performance forecast for 2019. It is estimated that the company will lose 2.4 billion to 2.9 billion yuan for the whole year of 2019. Although the annual performance is not as good as expected, the previous official annual sales data showed that in the second half of 2019, Changan Automobile has achieved month-on-month growth in sales for five consecutive months, and is expected to achieve a basic breakeven in the fourth quarter. With the continuous cold winter environment in the auto market, Changan Automobile, whose sales continue to rise, is widely optimistic about its development prospects.
The main models go hand in hand, sales growth leads the industry in the fourth quarter
In 2019, Chinese car companies are affected by the general environment, and their sales are generally not as good as expected. In the fourth quarter, Changan Automobile, which sold 534,091 vehicles overall, led the growth of the industry with a rebound of 2.6% in October, 7.5% in November, and 9.8% in December.
In the mainstream passenger car market, Changan Automobile has maintained a strong growth momentum. In the SUV market, the Changan CS family continued to make efforts. The annual sales of CS75 series were 193,227 units, a year-on-year increase of 38%; the annual sales of CS35 series were 141,701 units, a year-on-year increase of 7.8%; the annual sales of CS55 series were 112,219 units. In the sedan market, Changan Yidong series sold 124,024 vehicles throughout the year, handing over a market report card with an average monthly sales volume of over 10,000.
Among them, Changan CS75PLUS, the “A+ class SUV for tomorrow”, sold 70,011 units in less than April, and ranked second in China’s SUV sales in October and November; the cumulative sales of Changan CS55PLUS, which was launched in November, also reached 21,495 units. New models represented by “PLUS” played a key role in the growth of the passenger car market. Since the launch of the first PLUS model in 2018, the cumulative sales of Changan “PLUS” series products with outstanding appearance, advanced configuration and leading safety have exceeded 200,000 units. While winning the trust of users, it has also laid a solid foundation for the upward development of the Changan Automobile brand. .
The business sector gathers momentum to jointly promote the high-quality development of enterprise operation
Changan Automobile’s other business segments also reported frequent success. The light vehicle segment achieved annual sales of 315,490 units. The second passenger brand Changan Auchan sold 133,193 units throughout the year. Changan Auchan X7, which was launched in December, sold for the first month. 11,077 vehicles were produced, and the cumulative order has exceeded 30,000.
In the joint venture segment, Changan Automobile has also adopted a series of strategic measures. In September last year, the Changan Ford Acceleration Program was officially launched. According to this plan, from 2019 to the end of 2021, Changan Ford will successively launch at least 18 new products to further enhance product competitiveness. In addition, the first Lincoln brand SUV model will also be put into production at Changan Ford.
Look at the essence through the phenomenon “Technology Chang’an” builds the competitiveness of the corporate brand
The continuous growth of each business segment is based on the strong research and development foundation of Changan Automobile. In recent years, Changan Automobile has invested 5% of its sales revenue in research and development every year, and has invested nearly 90 billion yuan so far in the “Eleventh Five-Year Plan”.
Since the release of the “Third Entrepreneurship-Innovation and Entrepreneurship Plan” in 2018, Changan Automobile, aiming to build a world-class automobile company, has accelerated the R&D layout of core cutting-edge technology fields such as intelligence, new energy, and power control, and has gained global A series of R&D achievements such as R&D Center, Blue Whale Power, APA5.0, Changan Automobile UK R&D Center Power Test Base, etc.
With the continuous landing of various innovative achievements, Changan Automobile’s product strength has also been further improved. In June 2019, Changan Automobile launched China’s first modular engine research and development platform – the Blue Whale NE power platform, equipped with the first product of the platform, the Blue Whale NE1.4T high-pressure direct injection engine, the Yidong Blue Whale version and the CS35PLUS Blue Whale version were launched After that, sales continued to climb. In November, the Blue Whale NE1.5T high-pressure direct-injection engine debuted for the first time, with a maximum power of 132kw, a maximum torque of 300N m, and 40% engine thermal efficiency. From breaking down technical barriers to establishing competitive advantages”.
Intensive preparations for the release of a variety of new products will promote the further development of Changan Automobile’s brand
As Changan Automobile products continue to make breakthroughs in the market, users have more expectations for Changan Automobile’s new models. It is reported that in March 2020, Changan Yidong PLUS will officially enter the market, and the product matrix of Changan PLUS will be further improved, which will bring a new fulcrum for sales growth of Changan Automobile. The public appearance will help Changan Automobile to achieve high-end product development and further promote the corporate brand.
At the same time, CS55PLUS and Ruicheng CC equipped with Blue Whale engine, ICA models of CS75 PLUS, CS85COUPE and CS95 will be launched in the second half of the year, further enhancing the product competitiveness of Changan Automobile.
Driven by various favorable factors such as continuous product upgrades and the implementation of strategic achievements, investors and the market have confidence in Changan Automobile, and Changan Automobile is bound to further realize its brand improvement in 2020, thereby bringing more surprises to everyone .
