Over the past year, reform has been the main theme of China’s auto market. With the continuous entry of new technologies, new models, and new forces, China’s auto industry is ushering in a new industrial structure and development situation. In the face of a new round of competition, Dongfeng Yueda Kia took the lead in opening the prelude to innovation and became an eye-catching representative of reformers in the auto market in 2019. Through a series of changes and innovations, Dongfeng Yueda Kia has shown the courage and determination of reform to the market. At the same time, the effects of various reform measures that are being promoted and implemented have gradually emerged, the system is being fully activated, and a different Dongfeng Yueda Kia has been displayed to the outside world.
At the beginning of the new year, Dongfeng Yueda Kia held the 2020 New Year Orientation Conference. General Manager Li Feng pointed out at the meeting: “2020 will be the turning point and breakthrough year for Dongfeng Yueda Kia to get out of the trough and regain its strength. New Era.”
Dongfeng Yueda Kia lays a good foundation and strength brand to achieve a brand breakthrough
In 2019, the Dongfeng Yueda Kia brand will continue to improve. Through a series of cross-industry brand events such as CTCC four-time championship in five years, and the first IP “Sohu Fashion Festival” in the fashion circle, the brand has been rejuvenated and fashionable, and a brand-new brand image of “young, fashionable, sports, and technology” has been successfully created. .
In 2020, Dongfeng Yueda Kia will adhere to the brand-up strategy, and rely on the launch of the new generation of K5 to create high-end product support for the brand, and continuously enrich the connotation of the brand image of youth, fashion, sports and technology. At the same time, Dongfeng Yueda Kia made it clear that in 2020, it will follow the guidance of the three core brands of “China First, Global Presence, and Innovation” proposed by Hyundai Kia headquarters, and promote the brand differentiation strategy through the strategy of “market repositioning” to change the Kia’s inherent brand image has achieved a brand breakthrough.
Dongfeng Yueda Kia Iteratively Updates Main Models Focusing on Breakthroughs in Key Models
In 2019, Dongfeng Yueda Kia successively completed the iterative update of three main models including the new-generation KX5, the new-generation K3, and the Smart Run 1.4T, forming a younger and more diverse product matrix. The new generation of Proud Run has been successfully launched. With the attitude of subversive small SUV, it has become the hottest item in the auto market at the end of the year.
In 2020, Dongfeng Yueda Kia will adjust its product operation structure, and gradually form a lineup of star models with K3, smart sports car and proud sports car as the main force, so as to realize its competitive advantages in the C2 car market and SUV car market. At the same time, Dongfeng Yueda Kia will focus on increasing the proportion of the total number of models above 100,000 yuan. Taking this as its operating goal, it will continue to improve the level of Dongfeng Yueda Kia’s entire value chain through measures such as structural adjustment, brand improvement, sales expansion, and profit assurance. .
Dongfeng Yueda Kia adheres to market orientation to ensure that the interests of dealers are given priority
Aiming at the pain points of high indicators and high inventory in the dealership industry, Dongfeng Yueda Kia will drastically promote channel innovation in 2019 to enhance the vitality of dealerships. At the end of the year, 22 retired and dormant dealers returned strongly, and their innovative measures won high recognition from the market.
In 2020, prioritizing the interests of dealers will still be the core orientation of Dongfeng Yueda Kia’s terminal reform. Centering on the principle of “customer first, dealer second”, Dongfeng Yueda Kia is customer- and market-oriented, provides active and effective support to dealers, continuously improves the profitability of dealers, and realizes the profitability of most dealers. Target. At the same time, we will build a fair and just business environment of “cleanness first”, form a harmonious and symbiotic relationship with manufacturers, and jointly achieve the goal of breaking through 2020.
Dongfeng Yueda Kia strengthens system building to achieve management upgrade breakthrough
In 2019, comprehensive competition centered on system power will become the new normal of competition. Relying on the process and system, Dongfeng Yueda Kia plans to build a comprehensive system force, and promote the construction of a system that is more in line with the needs of reform in modules such as dealer management and internal cost reduction and efficiency increase.
In 2020, Dongfeng Yueda Kia will re-design the top-level system, reshape the business process, and lead the upgrade of management efficiency through systemization, institutionalization, and processization. At the same time, all Dongfeng Yueda Kia mobilized to carry forward the “One Team” spirit, emphasizing management upgrade breakthroughs such as “sharing prospects, communicating and synergizing, reducing costs and increasing efficiency”, in order to break through and return to the mainstream track in 2020, sounding the slogan of all employees working together horn.
Dongfeng Yueda Kia adheres to fair operation and implements sunshine project breakthrough
In 2019, Dongfeng Yueda Kia adhered to the system to manage power, affairs and personnel, created a healthy and fair business environment, and became an important support for corporate reform.
In 2020, Dongfeng Yueda Kia will focus on the implementation of the Sunshine Project. Based on the principles of openness, fairness and justice, it will promote internal centralized procurement and external joint procurement to maximize the bidding rate, further optimize the business environment, build new advantages for the company, and create an industry New benchmark.
Dongfeng Yueda Kia builds an efficient team to create a vanguard of change and innovation
The core of reform is people. In 2019, Dongfeng Yueda Kia ushered in a new helm and formed a new management team. The new team quickly took over the banner of change and innovation, unswervingly and effectively promoted internal and external reforms, and gave full play to its vanguard role.
In 2020, around the new management team, Dongfeng Yueda Kia will devote itself to building an efficient and first-class team that understands operations, is good at management, and dares to take responsibility, helping to return to the mainstream camp of Chinese passenger cars.
A successful enterprise is inseparable from a clear understanding of itself and a clear development plan. At the beginning of the new year, Dongfeng Yueda Kia, which has undergone all-round and in-depth transformation, will summarize 2019 with six major breakthroughs, welcome the new year 2020, return to the track to achieve a “magnificent turn”, and open a new chapter in the new decade.
