On August 13th, Chery Automobile held a driving school car test drive tasting meeting at its headquarters in Wuhu, Anhui. The car products Arrizo 5 and new energy eQ2 allow people to experience Chery’s quality, technical strength and safety performance more intuitively. Zhang Bingfeng, deputy general manager of Chery Automobile Marketing Company, Li Yun, general manager of Chery Automobile Key Account Marketing Center, Shu Longyou, secretary-general of Anhui Driving School Industry Association, and more than 60 people including investors and principals of driving schools in key markets across the country participated in the event.
As an independent auto brand that always adheres to the vision of “creating an excellent brand with ingenuity”, Chery pays more attention to the development of various special markets while focusing on the development of traditional models, especially in the development of special models for driving schools. Build products. Up to now, Chery has sold nearly 150,000 driving school buses in 263 cities in 25 provinces across the country, and has won wide support and praise from driving schools, coaches and students.
According to Li Yun, General Manager of Chery’s Key Customer Marketing Center, Chery has gone through inheritance, innovation and evolution, and has launched three generations of driving school buses, namely the first-generation driving school bus Cowin 2, the second-generation Chery E3 and the current The new generation of driving school bus Arrizo 5. As a new generation of driving school bus, Arrizo 5 is carefully crafted by Chery’s international R&D team, using Chery’s V-shaped forward development system, guiding product development through scientific process design, and selecting top parts globally with strict standards. As a component supplier, it has undergone nearly 2 million kilometers of near-rigorous durability tests in various extreme environments, so that it has achieved a comprehensive upgrade in quality and technology.
In terms of safety and quality, Arrizo 5 adopts the advanced lightweight and high-strength body design concept. The six key parts of the body are made of luxury car-grade hot-formed steel, which increases the strength of the body by 3-5 times and provides sufficient and reliable safety protection. At the same time, it has also carried out 12 special-purpose vehicle quality upgrades such as engine strengthening, rear shock absorption strengthening, and steering column strengthening, which has improved the quality level of the vehicle. In addition, Arrizo 5 has an even better performance in terms of power technology. It adopts a combination of 1.5L self-priming engine and 5-speed manual transmission. High output, more economical and affordable.
In addition, based on the special purpose of the driving school bus, Arrizo 5 reserves the driving school dome light, integrated wiring harness, rear on-board LED screen and GPS power wiring harness interface in the factory to avoid damage to the vehicle caused by wiring harness modification and meet the requirements Special needs of driving a school bus. At the same time, in the face of China VI-b emission standards, the engines of all Arrizo 5 series have fully met the requirements, which can effectively relieve the pressure of driving schools in the environment where the country calls for energy conservation, emission reduction, and the development of green and environmentally friendly transportation.
Shu Longyou, Secretary-General of Anhui Driving School Industry Association, said that the driving training industry has entered the era of comprehensive quality at this stage, and is facing fierce market competition. It is necessary to grasp the correct direction, and promote the transformation and upgrading of the industry on the basis of adapting to changes, so as to realize the improvement of strength , service improvement, concept improvement, and the spirit of craftsman to help the driving training industry to a new level. The cooperation with Chery Automobile this time is to improve the strength of the driving school. In order to achieve high-quality and healthy development, it has established a solid foundation, marking a good start for the upgrading and transformation of the driving training industry.
Zhang Bingfeng, deputy general manager of Chery Automobile Marketing Company, said that in the new era of rapid economic development, China has entered an “auto society” with the popularity of automobiles. About 20 million people complete driver training every year. The number of vehicles in the driving training industry is 820,000, and about 75,000 vehicles are updated every year. It is hoped that through this event, the communication and exchange between Chery Automobile and major driving schools can be further strengthened. In the future, all-round and multi-level in-depth cooperation can be carried out to bring customers more satisfactory and more experienced products and services.
